Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxxii
Establishing the Structure of Brand Images from a Feature-Based Perspective on Memory....Pages 1-5
Trade-Off of Expenditures for Food Away from Home for the Wife’s Housework Time by Employment Status....Pages 6-10
Consumer Attribute and Profile Preferences for Affinity Credit Cards....Pages 11-11
Effects of Internal Reference Prices and Marketers’ Ability to Influence Which Reference Price Buyers Use....Pages 12-12
Advances in How Advertising Works ... from Conception to Effectiveness....Pages 13-15
Beauty and the Prince VS. Beauty and the Beast: An Investigation of the Effects of Male and Female Communicators’ Physical Attractiveness on Evaluations of Advertisements....Pages 16-25
A Cross Category Analysis of Food Advertising Effects....Pages 26-26
Risk-Taking in Advertising Agencies: A Stakeholder Perspective....Pages 27-31
Consumer Bargaining Power as a Key Determinant of Market Entry in Latin American Big Emerging Markets....Pages 32-32
Perceptions of Accounting and Marketing Managers Regarding Characteristics of Shared Information....Pages 33-33
Indian Ethos/Ethics: Relevance in the Global Environment....Pages 34-34
Perceptions of Internet Shopping: An Experimental Comparison of New Entrant and Established Catalogers....Pages 35-35
The Impact of Direct Consumer Premiums Over Time: Repeated Measures of Purchase Intentions....Pages 36-36
Discussion Leader Comments....Pages 37-37
Information Usefulness as a Function of Information Quality: Differences among Functional Areas....Pages 38-42
An Interdisciplinary Framework for Investigating Influences on Judgmental Marketing Decisions....Pages 43-49
The Effect of Time on Relational Norms....Pages 50-54
From Thinking to Doing: Toward a Hands-On Consumer Behavior Course....Pages 55-55
The Impact of Export Orientation on the Export Performance of High-Tech SMEs....Pages 56-56
The Quality of Export Marketing Research Information: An Investigation of Key Antecedents....Pages 57-58
A Comparison of Qualitative and Quantitative Methods for the Cross-National Measurement of Consumers’ National Values....Pages 59-59
An Approach to Bridging the Gap Between Quality, Value and Services Marketing....Pages 60-60
Perceived Service Quality and Customer Satisfaction in a Public Sector Bank of India-A Study....Pages 61-61
Consumer Service Satisfaction: Some Research Insights....Pages 62-62
Market Orientation in the Tourism Industry....Pages 63-63
The Impact of Country of Origin and Consumer Ethnocentrism on Perceptions of Product Quality and service Cost....Pages 64-64
Outcomes Assessment in the Undergraduate Marketing Major: Conceptual and Design Issues....Pages 65-65
Discussion Leader Comments....Pages 66-70
Customer Psychological Attachment to Service Firms: The Impact of Firm-Level and Situational Variables....Pages 71-74
Beyond Service Quality and Customer Satisfaction: Investigating additional Antecedents of Service Provider Switching Intentions....Pages 75-82
An Identification of Consumer Motivational Factors for Establishing Long Term Relationships with Retail Service Establishments....Pages 83-89
An Integrated Model of Factors Affecting Sales Forecasting Management....Pages 90-90
Discussion Leader Comments....Pages 91-97
Toward an Integrated Model of Ethical Decision-Making in Marketing: The Role of Existentialism....Pages 98-100
Culture, Ethics and International Negotiations: Exploring the Role of Trust....Pages 101-105
Piracy Proliferation in Crisis Stricken Asia: Consequences for Marketers?....Pages 106-106
A Comparative Study on the Predictability of Two Models for Ecologically Conscious Consumer Behavior....Pages 107-112
Service Quality in the Internationalization of Service Firms....Pages 113-114
The Performance Classification of Exporting Service Firms Using Managerial Determinants....Pages 115-122
The Importance of the Service Encounter in International Marketing Strategy....Pages 123-123
A Reconceptualization of the Functional Approach to Attitudes: Attitudes as Transitional Objects....Pages 124-132
Does Perceived Risk Mediate the Relationship of Product Involvement and Information Search?....Pages 133-133
The Influence of Nostalgia on Consumer Preference....Pages 134-138
The Retail Buying Process for Small Retailers: A Conceptual Model....Pages 139-139
A Theoretic Exploration of Spousal Support and the Relationship to Sales Performance After Relocation....Pages 140-144
Behavior-Based and Outcome-Based Salesforce Control Systems: Evidence from Canadian Firms....Pages 145-145
Sales Contents as a Sales Force Motivator: Some Emperical Evidence from the Pharmaceutical Industry....Pages 146-146
Discussion Leader Comments....Pages 147-147
Automatic Cognitive Processing and Choice of Suppliers by Business-to-Business Customers....Pages 148-152
Consequences of Product Trial: Does the Disconfirmation Model Fit?....Pages 153-160
An Exploratory Investigation of the Benefits of Guanxi in Chinese Business Relationships....Pages 161-161
New Information and Communication Technologies in Tertiary Education: The “Customer\'” Perspective....Pages 162-162
Effects on Student Achievement of Converting a Case Method MBA Course to Distance Education: An Exploratory Study....Pages 163-168
Toward an Understanding of Consumers’ Price Sensitivities for Professional Services....Pages 169-173
Changes in Customers’ Desired Value: Initiating Variables....Pages 174-174
Developing Effective Service Brochures: A Preliminary Assessment of Means-End Theory....Pages 175-180
The Determinants of Acquisition of Outside Investment Management Services Providers in Public and Corporate Pension Plans and Endowments....Pages 181-185
Marketing Managers\' Interpretation of and Response to Strategic Marketing Information: The Influence of Cognitive Style and Perceived Organizational Culture....Pages 186-187
The Reactions of Shop Floor Employees to Market Oriented Culture Change....Pages 188-188
Information Distortion, Receiver Reaction, & Organizational Responsiveness: The Impact of Information Distortion Within the Context of Implementing and Sustaining a Market Orientation....Pages 189-189
The Effect of Supplier Commitment on Channel Performance....Pages 190-190
A Performance Model of Hybrid Channel Conflict....Pages 191-191
A Model of Power Distribution....Pages 192-196
Effective Integrated Marketing Strategies Before and into Cyberspace....Pages 197-201
Direct Marketing Advertising: A Comparison of Hispanic and Non-Hispanic Perspectives....Pages 202-202
A Typology of Consumer-Focused Sponsorship Activity....Pages 203-203
Discussion Leader Comments....Pages 204-205
Maintaining Competitive Advantage Through Organizational Unlearning....Pages 206-209
Market Orientation and The Innovative Culture: A Preliminary Empirical Examination....Pages 210-215
An Investigation of Perceptual Differences Between Private and Public Colleges and Universities....Pages 216-216
Determining the Value of Business-To-Business Relationships: A Methodology and Modeling Technique....Pages 217-217
Changing Perceptions Among Industrial Distributors of Future Business Environments....Pages 218-218
Automatic Replenishment Programs: Forging Supply Chain Relationships....Pages 219-219
Measurement of Distributive and Procedural Justice in Sales Management: Scale Development and Validation....Pages 220-220
The Association Between Customer-Oriented Selling Performance with Outcome-Based and Judgmental-Based Measures of Salesperson Effectiveness....Pages 221-225
The Measurement of Self-Monitored Salesperson Performance....Pages 226-229
Discussion Leader Comments: The impact of Changing Retail Landscape on Future Strategy Development- Discussion Points for Building a Shopper’s Paradise....Pages 230-231
Characteristics of Mall Patrons: Comparisons Across Four Ethnic Groups....Pages 232-236
The Use of Gap Analysis in Retailing: Management Versus Customer Perception of the Store image....Pages 237-241
Marketing Alliances between Non-Profits and Businesses: Changing the Public’s Attitudes and Intentions towards the Cause....Pages 242-242
Challenges and Changes in an Aging Consumer Market: A Medicare Healthcare Study....Pages 243-243
The Structural Environment of Diffusion....Pages 244-248
A Reflective Dialogue of Problems and Prospects in Cross National Research....Pages 249-249
Mail Survey Response Rates in Academic Research: A Multi-Disciplinary Trend Analysis....Pages 250-254
Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice....Pages 255-260
Marketing Orientation in Small Firms in Developing Countries: An Empirical Study In India....Pages 261-261
Entrepreneur in a Can: A Qualitative Review of Small Business Opportunities....Pages 262-262
Some Techniques for Interactive Pedagogy....Pages 263-263
Beyond the Text: A Voiding Interpretation in International Marketing Cases....Pages 264-264
The Facilitation and Use of Teams in the Case Analysis Process....Pages 265-265
More or Less Hispanic?....Pages 266-270
The Three Temporal Heads of the Chinese Dragon: Facing Past, Present and Future Simultaneously....Pages 271-276
A Preliminary Comparison of Whether Academics in the United States and Australia/New Zealand Agree On Where We are Heading 3 ....Pages 277-282
Teaching Models for Guiding the Planning of Growth and Positioning in Small Business Markets....Pages 283-283
Entrepreneurship EducatioN for Non-Traditional Students....Pages 284-284
Entrepreneurship Certificate Program: Teaching Entrepreneurship and Small Business Management through Mini-Courses....Pages 285-285
Using Consumer Stories as a Pedagogical Tool....Pages 286-287
Discussion Leader Comments....Pages 288-289
The Use of Student Feedback Sessions to Enhance Experiential Learning for Journal Assignments....Pages 290-300
A Contingency Perspective of Student Performance in the Principles of Marketing Classes....Pages 301-305
Teaching Savings: A Public School Banking Program....Pages 306-306
Teaching Sales Through Experiential Learning: Professional Selling at Purdue University....Pages 307-307
Overall Fit Statistics as Assessment Tools of Model Usefulness....Pages 308-313
Using the Analytic Hierarchy Process and the Supermatrix Analysis to Determine the Relative Importance of Service Attributes....Pages 314-319
Estimating the Benefit and the Environmental Quality Preference in Multinomial Probit Models Using a Simulation Approach....Pages 320-325
Diagnosing the Strategic Planning Process in Australian Companies....Pages 326-326
Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: The Case of Singapore....Pages 327-327
Impact of Conspicuous Consumption on Country of Origin of Brand: An Asian Model....Pages 328-328
Military Commissaries: Cost Savings and Recommendations for the Future....Pages 329-333
Discussion Leader Comments....Pages 334-336
A Proposal for Using the Organizational Citizenship Behavior Framework to Manage Service Delivery Systems....Pages 337-341
ER: Dramatological Theory and Empirical Research....Pages 342-346
Employee Satisfaction and Internal Service Performance: Some Preliminary Evidence....Pages 347-353
Towards an Application of Option Pricing Theory in the Valuation of Customer Relationships....Pages 354-362
Environment and Strategy as Antecedents for Marketing Effectiveness and Organizational Performance....Pages 363-370
Some Considerations on the Links Between Marketing Strategy and Corporate Reputation....Pages 371-378
Discussion Leader Comments....Pages 379-381
Shaping Tourism Destination\'s Image....Pages 382-389
Sponsorships in Sports Marketing: Some Propositions....Pages 390-396
The Policy Gap in International Marketing Research....Pages 397-397
Is Europe One? An lntemational Multiple-Segmentation Approach and Implications for International Marketers....Pages 398-402
How firm Characteristics, Strategic Tools, Export Performance Level, and Internationalization Stage Differ According to Export Market Selection: An Investigation Using Psychological & Physical Distance I Closeness Effect....Pages 403-408
Product Innovativeness from the Firm’s Perspective: Its Dimensions and Their Impact on Project Selection and Performance....Pages 409-409
Measuring Internet Marketing Productivity: A Study of Fortune 1,000 Companies....Pages 410-414
Extranet Mediated Business Linkages: Effects on Buyer-Seller Relationships....Pages 415-419
Corporate Reputation, Service Quality and Attitude toward Price: The Case of an Energy Utility....Pages 420-425
Consumers’ Use of Perceived and Objective Market Cues for Product Evaluations: Preliminary Findings....Pages 426-426
Back Matter....Pages 427-429