Proceedings of the 1998 Multicultural Marketing Conference

Front Matter....Pages i-xxix
Cognitive Risk Maps of Distant Countries - The Case of Eastern and Far Eastern Markets....Pages 1-15
Relationship Marketing Development in High-Context, Multicultural Settings: Case Studies from Ghana and the People’s Republic of China (PRC).....Pages 16-18
The Ethical Decision Making of Marketing Professionals in Taiwan....Pages 19-23
Marketing to the Youth in South Africa: An International Comparison of the Aspirations of Higher Education Students....Pages 24-29
Developing a Strategic Model for Branding South Africa as an International Tourism Destination, with Special Consideration of Multicultural Factors....Pages 30-44
The Applicability of the Marketing Concept to Trade Unions: A Multicultural Approach....Pages 45-47
Corporate Image Communication in the South African Dairy Industry - An Empirical Survey....Pages 48-55
An Empirical Examination of Effects of Franchise Systems over Independents: The Case of Turkey....Pages 56-57
A Reexamination of an Operational Model of Export Marketing Strategy-Performance Relationship: An Empirical Study of Turkish Export Ventures....Pages 58-64
Culture as a Market Entry Barrier: Some Insightful Tips for the Turkish Market....Pages 65-71
Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia....Pages 72-79
Ethical Issues in Ethnic Segmentation and Target Marketing....Pages 80-86
The Myth of the Monolithic Minority: The Renewed Call for Effective Segmentation of African American Consumers....Pages 87-91
Multicultural Value Perceptions: Comparing Evidence from Egypt and France....Pages 92-99
Alternative Trade Organizations: An Emerging Distribution System for Less Developed Countries....Pages 100-104
The Influence of Values on New Product Adoption: A Cross-Cultural Study....Pages 105-111
The Impact of Collectivism and Individualism on Customer Expectations....Pages 112-115
The Role of Sales Promotion: A Multi-Cultural Comparison between Australia and Portugal....Pages 116-120
The Importance of Bonding in Business Protocols. A Comparison Between United States and Chile....Pages 121-126
The Role of Nature in the Nostalgic Experience of the Japanese....Pages 127-127
Bridal Consumption as Gift-Giving Ritual....Pages 128-134
Transactional Network for New Products: A Case of Die and Mould Industry in Japan....Pages 135-138
Tell Me What You See and I will Tell You Where You Come from : A Cross-Cultural Research on Western and Eastern Children’s Memorization of Advertising....Pages 139-144
Media Revolution in a Multicultural Society: A Study of Effectiveness of TV Commercials on Indian Consumers’ Attitude and Behaviour....Pages 145-150
Using Three Antecedent Factors to Predict Latin American Attitudes Toward Advertlsing-in-General....Pages 151-151
The Relationship Among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Philippine-Based Study....Pages 152-156
Macro Environmental Context of Marketing Strategy in Sub-Saharan Africa: A Preliminary Review....Pages 157-163
Racioethnic Differences in Consumer Decision Making Styles....Pages 164-168
African American Consumers’ Use of the Internet: Implications for Marketers....Pages 169-173
Smart Shopping and the African American Consumer....Pages 174-178
An Evaluation of Museums’ Service Quality and Effect of Demographics: Differences Between Egyptian and Foreign Visitors....Pages 179-182
Organizational Culture and Services Management in Canada, Mexico and the United States: An Empirical Study of Commercial Banking....Pages 183-190
International Travel Preferences of Graduating Students....Pages 191-191
The Effects of Individualism-Collectivism Orientation on Brainstorming: A Comparison of Canadian and Taiwanese Samples....Pages 192-200
Context-Dependent Ethnic Identity and its Impact on Product Evaluations....Pages 201-201
Asian American Consumers and their Price Sensitivity....Pages 202-203
Cultural and Language Effects on the Perception of Source Honesty and Forcefulness in Advertising: A Comparison of Hong Kong Chinese Bilinguals and Anglo Canadians....Pages 204-205
The Asian-American Healthcare Market - Problems and Prospects....Pages 206-206
Community Policing in a Multicultural Community Environment: Marketing Issues for a Police Service, with Specific Reference to South Africa....Pages 207-210
Cross - Cultural Differences in Psycho-Social Aspects of Physical Appearance and Clothing Behaviour Affecting Consumer Behaviour in South Africa.....Pages 211-215
Measuring Multicultural Consumer Attitudes Towards Money....Pages 216-221
High and Low Optimum Stimulation Level Consumers: Differences in their Characteristics, Living Standards, Lifestyle Interests and Product Choice Behaviours....Pages 222-225
Consumer Attitudes Toward Importation and Purchasing of Foreign Made Products: A Study of Young Estonian Consumers....Pages 226-235
Application of the Ethnoconsumerism Paradigm to the International Advertising Debate for Russia and the Newly Independent States: A Matter of Convergence?....Pages 236-241
The Impact of Communist Ideological Legacy on Culture in Central and East European Countries: Marketing Implications....Pages 242-248
Consumer Decision-Making in Modern Muslim Households....Pages 249-254
A Comparison of American and Thai Managers on Some Important Marketing Ethics Variables....Pages 255-260
Marketing Ethics and Moral Philosophies: A Cross-Cultural Comparison of Business Students from United States and New Zealand....Pages 261-262
Ethics of Future Business Managers: The Influence of Beliefs and Values on Ethical Attitudes....Pages 263-263
Asian Americans’ Perception of Direct Salespeople....Pages 264-264
Direct Selling in the Rainbow Nation - Retaining the Distributor!....Pages 265-269
Category Management: Is it the Answer to Gobal Competition in the Food Industry?....Pages 270-275
Retailing Culture: Cross-Cultural Theoretical and Empirical Issues in Museum Gift Shop Practices....Pages 276-276
The Marketing Relevance of Cultural Diversity: A Framework for Understanding Ethnicity and Acculturation.....Pages 277-278
Is Reported Ethnicity Affected by the Language of the Questionnaire?....Pages 279-292
Ethnicity in Survey Research Methods: The Changing Consumer Demographics and Implications....Pages 293-295
The Criterion Problem in Cross-Cultural Research....Pages 296-296
Multinomial-Logit Modeling of Mexican-Americans’ Choice Among International Home-Improvement-Center Retailers....Pages 297-305
Bueno, Bonito, Y Barato: A Content Analysis of Print Advertising in Hispanic Women’s Magazines....Pages 306-306
Hispanic Acculturation: Does the Acculturation of Hispanic Consumers Follow the Assimilation Paradigm of Other Ethnic Groups in the U.S.?....Pages 307-311
The Development of Mutual Trust in Cross-Cultural Business Negotiations....Pages 312-314
Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies....Pages 315-319
Strategy for Integrating Diversity into Business Curriculum....Pages 320-327
Getting the Most Out of Trade Fairs in International Marketing....Pages 328-332
Product-Country Images in a Latin-American Multi Cultural Context....Pages 333-337
How Culture Affects Attributions, Fairness and Willingness to Purchase....Pages 338-343
3M: A Critical Thinking Tool for Multicultural Marketers....Pages 344-347
Effective Strategies for Ethnic Segmentation and Marketing....Pages 348-353
The Emergent Racioethnically Diverse Salesforce: It’s Existence and Challenges....Pages 354-358
Global Sales Manager Leadership Styles: The Influence of National Culture....Pages 359-361
Developing Managers Who can Manage and Lead Sales Forces in Multicultural Markets....Pages 362-367
Students’ Attitudes Toward Selling: A Multicultural Comparison....Pages 368-372
Seniors Housing and Long-Term Care: The Impact of Ethnicity, Age and Location....Pages 373-377
A Comparison of White and African-American Attitudes Towards their HMO....Pages 378-382
The College Nurse as a Marketer of Aids Preventative Behaviour in the Canadian Context....Pages 383-386
The Use of Web Sites for Direct to Consumer Information on Prescription Drugs: Effects and Implications....Pages 387-391
Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition....Pages 392-392
Marketing Fast-Food to African-American Consumers....Pages 393-393
Advertising to Create Brand Equity....Pages 394-399
Advertising Creative Strategies in Asia: A Cross-National Comparison of TV Commercial Expressions Among Thailand, Singapore, United States, and Japan....Pages 400-408
A Comparison of Factor Analytic and Tree Analytic Approaches to Segment Japanese Consumers....Pages 409-412
Application of Causal Analysis Method to Product Test Results Among Japanese People....Pages 413-421
Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption....Pages 422-427
Are There any Differences Between the French Versus English-Speaking Sales Managers?....Pages 428-431
Using Diversity To Enhance Export Performance....Pages 432-437
A Comparative Study of American Tourists’ Perceptions of Canada and Mexico as Travel Destinations....Pages 438-444
Decision Making and Lifestyle Influence on the Korean Purchase Process for Jeans....Pages 445-449
Service Quality Factors Influencing Choice of an Educational Institution: An Indonesian Perspective....Pages 450-454
Doing Business Research in Vietnam: A Story....Pages 455-455
The Country of Origin: A Category-Based Process....Pages 456-462
The Influence of Selected Factors on the Perceptions of Small Business Practitioners Regarding Firms of Attorneys....Pages 463-464
Trends and Issues in Multicultural Business Communications in South Africa - An Exploratory Perspective....Pages 465-466
Religious Beliefs and Practices Affecting Marketing by Health Care Organizations in a Multicultural Community: A Preliminary Investigation....Pages 467-468
The Growing Importance of Frozen Convenience Pre-Prepared Meals: A Western European Perspective....Pages 469-473
Organizational Culture in a Professional Business to Business Service Context: Implications for Business Performance and Long-Term Relationships in Mexican Commercial Banking....Pages 474-477
Global Business Partnerships and Sourcing Strategies....Pages 478-478
The Portrayal of Blacks in Business Publication Advertising: A Late 90’s Extension....Pages 479-479
Impact of Culture, Sex and Presence of Children on Household Time Use....Pages 480-487
Cross-Cultural Similarities and Differences in Customer Expectations for Extended Service Transactions in Multinational Markets and their Reflection into Advertising Content....Pages 488-491
The Impact of Cultural Values on Meanings Intended in Self-Designed Print Advertisements....Pages 492-492
The Impact of Acculturation on the Adoption of New Products in Cosmopolitan Markets....Pages 493-501
Integrated Advertising of Self Image Projective Products Using the Relative Positioning Model in Global Markets....Pages 502-507
Region Equity and Wine Purchase Decisions: Does The French Cachet Sell Chardonnay?....Pages 508-513
Cross-National Comparisons of Sales Force Control Systems: A Proposal For an Integrative Perspective....Pages 514-519
Student Preferences for Sales Careers in Great Britain....Pages 520-522
Developing two Types of Social Distance Scales to be Used in the Host-Guest Relationship Context.....Pages 523-526
Individualist vs. Collectivist Cultures: Shopping for Prestige in Australia....Pages 527-529
Cultural Marketing for Asian Tourism into Australia....Pages 530-534
Back Matter....Pages 535-535
....Pages 536-538