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ویرایش: 1 نویسندگان: John B. Ford, Earl D. Honeycutt, Jr. (eds.) سری: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN (شابک) : 9783319130835, 9783319130842 ناشر: Springer International Publishing سال نشر: 2015 تعداد صفحات: 560 زبان: English فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) حجم فایل: 129 مگابایت
کلمات کلیدی مربوط به کتاب مجموعه مقالات کنفرانس سالانه آکادمی علوم بازاریابی 1998 (AMS): بازاریابی، استراتژی کسب و کار / رهبری، فروش / توزیع / مرکز تماس / خدمات مشتری
در صورت تبدیل فایل کتاب Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب مجموعه مقالات کنفرانس سالانه آکادمی علوم بازاریابی 1998 (AMS) نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
این جلد شامل مجموعه مقالات کامل کنفرانس سالانه آکادمی علوم بازاریابی (AMS) در سال 1998 است که در نورفولک، ویرجینیا برگزار شد. تحقیقات و ارائههای ارائه شده در این جلد، بسیاری از جنبههای علم بازاریابی از جمله استراتژی بازاریابی، رفتار مصرفکننده، بازاریابی کارآفرینانه، بازاریابی بینالمللی، تبلیغات، آموزش بازاریابی و سایر موارد را پوشش میدهد.
آکادمی بازاریابی در سال 1971 تأسیس شد. Science یک سازمان بین المللی است که به ترویج اکتشافات به موقع پدیده های مرتبط با علم بازاریابی در تئوری، تحقیق و عمل اختصاص دارد. آکادمی در میان خدمات خود به اعضا و جامعه در کل، کنفرانسها، کنگرهها و سمپوزیومهایی را ارائه میکند که نمایندگانی از سراسر جهان را جذب میکند. ارائههایی از این رویدادها در این مجموعه مجموعه مقالات منتشر میشود که آرشیو جامعی از مجلدات منعکسکننده تکامل این رشته را ارائه میدهد. جلدها، پژوهشها و بینشهای پیشرفتهای را ارائه میکنند، و مجلات برجسته آکادمی، ژورنال آکادمی علوم بازاریابی (JAMS) و بازبینی AMS را تحسین میکنند. جلدها توسط دانشمندان و متخصصان برجسته در طیف گسترده ای از حوزه های موضوعی در علم بازاریابی ویرایش می شوند.
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Front Matter....Pages i-xxxix
Effects of Music Induced Arousal on Cognitive Responses and Store Image....Pages 1-10
The Advertising Effectiveness of Different Levels of Humor and Warmth and the Moderating Role of Affect Intensity....Pages 11-16
An Investigation of Innov Ativeness and Early Product Adoption among Teenagers....Pages 17-25
Reconceptualizing Trust: An Evolutionary Process Model....Pages 26-26
The Role of Interpersonal Trust in the Client-Consultancy Relationship: An Exploratory Analysis....Pages 27-27
Relationship Strength in Business Relationships and its Role in Observed Relational Outcomes....Pages 28-28
Offensive vs. Defensive Opportunism in Marketing Channel Relationships: An Essay on Their Ethics....Pages 29-35
Order Bias in the Application of the Servqual Instrument....Pages 36-41
Theory Devewpment in Services Marketing: Transcending Service Specificity....Pages 42-47
Customer Satisfaction, Assessment, Intentions and Outcome Behaviors of Dyadic Service Encounters: A Conceyfual Model....Pages 48-54
Employers’ and Students’ Perceptions of Service Quality: Potential Problems for Marketing Educators....Pages 55-55
Managing Academic Misconduct in the Classroom: A Discriminant Analysis of Subject and Situational Differences Between Cheaters and Non Cheaters....Pages 56-61
Experiential Learning: The Bridge to the “Real World”....Pages 62-62
The Evaluation of Faculty Performance in Research and Service: Some Practical Benchmarks....Pages 63-68
The Quality of Conference Programs and the Value of Conference Proceedings: Future Direction for the Academy of Marketing Science....Pages 69-74
Tourism Marketing and Public Policy in Australia: The Case of Brand Wa.....Pages 75-79
An Application of the Dominant Product-Dominant Country Framework of Export Segmentation to the Case of Turkey....Pages 80-81
The Dimensionality of Environmental Concern: Validation of Component Measures....Pages 82-82
Exploring the Male\Female Earnings Gap Among Managers: A Case of Turkey....Pages 83-84
Macro Issues in Marketing: A Discussion....Pages 85-87
A Model of Seller-Buyer Product Development Relationships in Technology-Based, Industrial Markets....Pages 88-90
Product Contingencies and the Locus of Entrepreneurial Knowledge in Marketing Channel Networks....Pages 91-91
Emergent Properties of Interorganizational Business Relationships: An Exploratory Case Study of Swedish Smes....Pages 92-97
Thoughts on an Old Theme: Entrepreurship and Organisation....Pages 98-98
Dealing with Periods of Tension in Buyer-Vendor Relationships....Pages 99-99
Anomia and Fraudulent Behavior by Retail Employees....Pages 100-107
Risk and Return in International Retailing....Pages 108-112
Integration and Performance: An Examination of the Marketing/Logistics Interface....Pages 113-113
Logistics: An Evolutionary Perspective, Considerations and Future Directions....Pages 114-119
Product and Packaging Disposal’s Challenges to Channels Management....Pages 120-121
The Effect of Culture and Language on Organizational Information Processing....Pages 122-122
Building and Maintaining Relationships with Consumers....Pages 123-127
Toward an Understanding of Mature Marketing Relationship Phenomena....Pages 128-128
The Effects of Organizational Redesign on Buyer-Seller Relationships....Pages 129-135
Differentiating Services- The Marketing of Affinity Cards....Pages 136-141
Conjoint Analysis as an Instrument for Marketing Controlling in Service Companies: The Example of the Mannheim National Theater....Pages 142-147
Gap Analysis and Services Marketing: Does Understanding Your Customers Really Improve Sales?....Pages 148-148
A Look at Interactivity from a Consumer Perspective....Pages 149-154
Travel and Tourism Purchase-Consumption Systems....Pages 155-158
African-American Consumer Attitudes Toward Domestic and Foreign-Made Products.....Pages 159-159
Advertiser Risk-Orientation and Attitudes Towards Campaign Planning in the US and Canada....Pages 160-164
Effects of Spanish vs. English Ads on Bilingual Hispanics: Moderating Role of Language Dominance....Pages 165-173
Exploring Print Ads and Web Sites Target Market and Approach Match-Ups: Interactive Video Games and Facial Cosmetics....Pages 174-178
Relationship Marketing: A Synthesis of Three Research Arenas....Pages 179-179
Relationship Strategies Revisited....Pages 180-183
Evolution of a Virtual Enterprise: A Sociological Perspective....Pages 184-189
Actors’ Exchange Paradigms and Their Impact on the Choice of Marketing Models....Pages 190-190
The Performance of Strategic Alliances Revisited: A Conceptual Framework Using the Market Model....Pages 191-194
International Marketing Alliances and Cooperative Games: An Application to the Oil and Airline Industries....Pages 195-199
Evidence for Strategic Alliances and Relationship Marketing in New Zealand Industry....Pages 200-207
Internal Customer Orientation: Antecedents and Consequences....Pages 208-213
The Learning Organization and Market Orientation: A Study of Export Companies in the Netherlands....Pages 214-231
Competitive Strategy and Market Orientation: The Relationship and its Implications....Pages 232-232
Individualistic and Collectivist Values in Business: A Retail Management Perspective in Privatizing Economies....Pages 233-234
If There were a Trade War, Who Would Join the Battle?....Pages 235-240
Work Force Diversity Management Strategy: A Catalyst for Global Marketing Competitiveness....Pages 241-242
Marketing Implications of Regional Integration in the Mercosur....Pages 243-247
Data Quality and Database Marketing....Pages 248-253
An Overview of Data Mining and Marketing....Pages 254-259
Exploring Text-Based Electronic Mail Surveys as a Means of Primary Data Collection....Pages 260-264
Integrated Marketing Communications: Conflicts of Interest, Politics and Performance....Pages 265-272
Gender Portrayals in Modern Cigarette and Alcohol Advertisements: A Replication....Pages 273-278
Teenagers’ Perceptions of the Influence of Advertising and Price Versus Peers, Parents, Social Context, and Personal Choice on Their Consumer Behavior....Pages 279-286
An Empirical Study of Export Product Adaptation and its Antecedents for Turkish Export Ventures....Pages 287-287
Antecedents of the Components of Export Market Orientation: A Study of U.S. Exporters....Pages 288-289
Gaining Competitive Advantage through Standardization and Differentiation of Services....Pages 290-296
Adaptation of the Business Concept as a Factor in Entrepreneurship: The Case of Historically Disadvantaged South African Entrepreneurs....Pages 297-303
An Investigation of the Social Construction of the Entrepreneurial Personality by Means of the Critical Incident Technique....Pages 304-309
The Influence of Managerial Disagreement on Industry Characteristics and Strategy on Small Firm Performance....Pages 310-310
Understanding Why Small Firms Choose their Advertising and Promotional Strategies: An Empirical Investigation....Pages 311-315
Emergence of a Virtual Enterprise: An Integrated Theoretical Framework....Pages 316-320
The Impact of Lean Enterprise on Marketing Management....Pages 321-321
Strategic Groups, Mobility Barriers and Trapped Brands....Pages 322-327
An Empirical Investigation of the Influence of Non-Price Variables on Quality Tier Competition....Pages 328-328
Managing Transaction Dependence: An Empirical Examination of the Moderating Role of Relationship Closeness on the Use of Vertical Control....Pages 329-331
Promoting Interorganizational Connectivity in the Electronics Industry....Pages 332-338
Modeling Customer Satisfaction in Business Markets: Some Basic Issues Revisited....Pages 339-339
Strategy and the Performance of Small Business Websites....Pages 340-343
Compulsive Buying Behavior: Terminology and an Appucation to New Media such as the Internet....Pages 344-348
Internet Shopping: Findings from an Exploratory Study and Research Propositions....Pages 349-349
Communication and the Service Exchange: Confirming The Dimensions of Provider Relational Messages and Exploring their Impact on Client Satisfaction....Pages 350-350
Internal Marketing Tactics: Is Communication Really All There Is To It?....Pages 351-355
Capitalizing on Simulated Word of Mouth in Servicescapes: An Exploratory Study....Pages 356-362
Celebrate the Moments of Your Life: An Investigation of Time as a Cultural Value in American Television Advertising....Pages 363-367
Extension and Validation of the Consumption Value Theory with Specific Reference to Shopping Centre Patronage in South Africa....Pages 368-373
An Exploration of Values in Various Cultural Contexts: Discussion Leader Comments....Pages 374-376
Worker-Firm Value Congruence in Low-Level Service Providers: Validation of a New Research Tool....Pages 377-382
An Exploratory Investigation of Responses to Survey Screening Questions: The Impact of Placement and Format....Pages 383-387
A Comparison of Alternative Approaches for Cluster-Based Buyer Segmentation in Optimal Product Positioning Models....Pages 388-393
Predicting Response Inducer Effects in Organisational Respondents....Pages 394-394
Why are Counterfeits so Attractive to Consumers? An Empirical Analysis....Pages 395-396
Country-of-Origin and Brand Name Connotation: A Preliminary Conceptualization and Research Hypotheses....Pages 397-398
Situational Factors in Seasonal Patterns of Shopping in Cyprus: Abstract....Pages 399-400
Advertiser-Agency Relations: A Review and Synthesis of Research....Pages 401-401
Sex in Advertising: Who Dislikes it and Why?....Pages 402-402
Exploratory Findings on the Attitudinal Effects of Super- and Poor-Levels of Direct Consumer Premium Desirability....Pages 403-403
A Framework for Category Management Relationships....Pages 404-411
Vertical Control and Performance: The Role of Power, Relational Norms and Transaction Cost Analysis in Distribution Channels....Pages 412-417
The Role of Proctorship for Independent Sales Representatives: Influencing Effective Inter-Organizational Relationships....Pages 418-423
Antecedents to Loyalty in Agency-Client Relations: The Impact of Long-Term Versus Short-Term Relationships....Pages 424-427
Is Sales Training Effective? Putting Two Hypotheses to the Test.....Pages 428-434
An Investigation of the Selling Situation and Customer-Oriented Selling....Pages 435-441
Effects of Salesperson Attractiveness on Consumer Perceptions of Service Quality: A Conceptual Framework....Pages 442-447
Conjugal Sales Agents: Copreneurs or Selling Teams?....Pages 448-454
Marketing Planning, Market Orientation and Performance: An Empirical Study of Australian Organisations....Pages 455-456
Identifying the Barriers to Market Orientation: British Retail Companies....Pages 457-457
Strategy, Market Orientation, or Environment: Relative Influence on Small Manufacturing Firms....Pages 458-458
Conceptualizing Store Choice Processes Using Perceived Risk....Pages 459-459
The Interactive Effect of Presentation Format and Brand Usage on the Effectiveness of Retail Price Advertisements....Pages 460-465
A Cluster Based Typology of ‘Sale’ Shoppers’ Motives, Images and Beliefs....Pages 466-472
An Analysis of Emotional Appeals Used by Global and Regional Cosmetic Advertisers....Pages 473-473
Firms’ Marketing Mix Effectiveness and Modes of Entry in the Host Countries....Pages 474-474
Across-National Comparison of Consumer Environmental Attitudes Representing Five Major Regions of the World....Pages 475-475
A Strategic Perspective on Green Packaging: Concerns and Actions....Pages 476-476
Marketing of Ideas in Social Marketing: A Case Study....Pages 477-477
Distorted Representations of Ethnic Minorities in Consumer Advertising: Effects and Consequences....Pages 478-478
Regulating Commercial Speeches on the Internet in Taiwan: A Survey of Advertising Professionals About Web Advertising Practices....Pages 479-480
The Influence of Prior Experience on Amount of Search and Serach Correlates: A Study for Computer Serach Behavior of Industrial Firms....Pages 481-481
Modeling Operationalized Measures of Customer Loyalty....Pages 482-482
Examining the Testing Effects of Repeated Measures of Attitudes....Pages 483-483
Accurate Research Results? A Social Desirability Bias Investigation....Pages 484-484
Online Reevaluations of Attribute Information in Sequential Consumer Choice....Pages 485-485
Using Uncorrelated Conjoint Choice Designs in a World of Correlated Beliefs....Pages 486-487
Sales Promotions: A Multiple Intervention Time Series Approach....Pages 488-488
Useful Information Exchange in New Product Development: Differences in Definition....Pages 489-489
An Integrated Model of Type of Commitment and Trust on Quantitative and Qualitative Outcomes of Negotiation....Pages 490-490
The Effects of Salespersons’ Perceptions of Customer Trust on Selling Behaviors....Pages 491-492
Interfirm Trust and Dependence Asymmetry....Pages 493-493
Relationship Marketing Strategies in the Life Insurance Industry: A Revised Framework and Across-National Comparison....Pages 494-494
Emerging Roles of the Industrial Salesforce in an Era of Long Term Relationships....Pages 495-495
Relationship Marketing: Viewing the State-of-the-Art Across Perspectives....Pages 496-496
Manufacturer-Supplier Relationships....Pages 497-497
Communication and the Service Exchange: A Coorientational Approach to Predicting Service Encounter Satisfaction....Pages 498-498
Rural Outshopping Behavior: Another Look at Orientations and Social Influences....Pages 499-499
Purchasing Decisions and the Employment Status of the Wife....Pages 500-501
Retail Expansion into International Markets: The Case of United States Retail Chains....Pages 502-503
Managing Customer Roles in Service Organisations: An Australian Perspective....Pages 504-504
Customer Value Audit in International Business Markets : A Strategic Marketing Tool....Pages 505-506
Establishing Cross-National Equivalence of the Customer Satisfaction/ Dissatisfaction Construct....Pages 507-508
An Evaluation of the Marketing Competitiveness of the Us and Japan in a Comparative Framework....Pages 509-517
Back Matter....Pages 518-520