Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages I-XXIX
Front Matter....Pages 1-1
Consumer Values on the Texas-Mexico Border....Pages 2-6
Dual Career Households and Consumer Socialization....Pages 7-10
The Concept of Convenience in Marketing: A Definition and Suggested Approach in the Study of Household Time-Savings....Pages 11-15
Consumer Research in Retrospect: An Analysis of the American Silver Market, 1750–1800....Pages 16-20
Food Retailers’ Perceptions of Supermarket UPC Scanner Checkout Systems....Pages 21-25
The Effect of Music on Attention to Audio Ads....Pages 26-29
The Psychophysics of Price: A Critique of the Weber-Fechner Approach in Consumer Behavior....Pages 30-34
Determinants of Product Value-Expressiveness: Another Look at Conspicuousness, Differentiation, and Common Usage....Pages 35-39
Gender Stereotyping of Products: Are Products Like People?....Pages 40-45
Differences in Susceptibility to Reference Group Influence on Brand Decisions: Middle Aged and Elderly Group Participants....Pages 46-50
The Black Consumer Market: Values as an Alternative Segmentation Strategy....Pages 51-55
The Influence of the Situational Context on Product Usage....Pages 56-60
The Influence of Mood on Willingness to Spend and Unplanned Purchasing....Pages 61-65
An Analysis of Discriminating Criteria as a Consequence of Consumer Involvement With a Financial Service Decision....Pages 66-70
Individual-, Product-, and Situation-Specific Factors: Is Perceived Risk Affected by Their Interaction?....Pages 71-75
Front Matter....Pages 77-77
The Growth of International Joint Ventures....Pages 78-83
Strategic Market Planning in the Irish Banking Sector....Pages 84-87
Key Factors for Successful Marketing in Japan....Pages 88-91
Imitative Innovations: A Product Strategy From a Newly Industrialised Country – The Turkish Case....Pages 92-95
Teaching Marketing in China....Pages 96-100
Front Matter....Pages 77-77
Retail Food Distribution in a Socialist State: The Polish Experience....Pages 101-105
A Proposed Consideration for Cross-National Marketing Research....Pages 106-110
Halo Effect Influences on the Japanese Product Price/Quality Relationship....Pages 111-114
A Study of Country of Manufacturer Impact on Consumer Perceptions....Pages 115-119
The Imported Export Market: An Investigation of Foreign Visitors’ Gift and Personal Purchases....Pages 120-124
An operational Framework for Entry Strategy in the Multinational Marketing system....Pages 125-129
Front Matter....Pages 131-131
Marketing in Higher Education: Myth or Reality....Pages 132-135
An Empirical Analysis of Business Students’ Attitudes Toward Marketing:Implications for Marketing Educators....Pages 136-140
Information of Use to New Doctorates Interested in Publishing in Marketing Journals....Pages 141-145
In Search of an International Marketing Curriculum....Pages 146-146
Assessing the Topics to be Covered in Retail Courses and the Value of Selected Classes in Retail Education:The Opinions of Retail Managers....Pages 147-151
 In Search of Excellence: A Tool for Teaching Marketing Management?....Pages 152-156
Experiential Learning: Travel Contests for Sales Management Courses....Pages 157-159
Ethical Standards of Marketing Students....Pages 160-163
Student Evaluations in a Business Administration Curriculum - A Marketing Viewpoint....Pages 164-168
Marketing Principles: Student Attainment and Instructor Performance....Pages 169-173
Factors Affecting the Academic Achievement of Marketing Students....Pages 174-178
Shaping the Marketing Discipline: An Analysis of Dissertations*....Pages 179-183
The Undergraduate Marketing Major: Ambivalence in the Market Place....Pages 184-188
Front Matter....Pages 189-192
The Market for Products to Support Physical Fitness Activities....Pages 193-193
Marketing Microcomputer Hardware....Pages 194-198
The Use of Price Discrimination as a Demand Management Technique in the Service Sector: The Case of Tourism....Pages 199-203
Marketers Should Encourage Bargaining....Pages 204-207
The Older Retail Shopper: A Review and Directions for Future Research....Pages 208-212
Department Store Choice and Gift Purchases: A Stepwise Logit Analysis....Pages 213-217
Identifying the Factors Contributing to Customers Driving Directly by a Competitor to Shop at the Host Store....Pages 218-222
Toward More Standardized Terminology in Retail Buying....Pages 223-226
An Integrative Model of Market Evolution....Pages 227-231
New Opportunities and Strategies for Businesses....Pages 232-236
Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores....Pages 237-241
An Analysis of the Impact of the Motor Carrier Act of 1980 on the Use of Advertising by General Motor Freight Carriers....Pages 242-245
The Cooperation-Control Relationship in a Franchise Channel....Pages 246-250
Strategic Interorganization Management: An Approach for Evaluating the Impact of New Technologies on Distribution Channel Structures and Relationships....Pages 251-253
Common Information Needs for Marketing Decisions: Foundation for Planning of Information Resources....Pages 254-259
Strategic Market Evaluation of Two Retail Electronic Funds Transfer Systems (EFTS)....Pages 260-263
The Effect of Promotion Variables and Competitive Situations on Small Retailers’ Profitability....Pages 264-268
An Analysis of the Effectiveness of Consumer Premium Promotions....Pages 269-273
Food Coupons - Perspective and Update....Pages 274-278
Comparing the Effectiveness of Advertising Appeals to the "Real" Self versus the "Ideal" Self in a Personal Investment Situation....Pages 279-282
Front Matter....Pages 283-287
Attitudinal and Behavioral Response to Comparative Advertising: An Experimental Field Analysis....Pages 193-193
Black and White Children’s Responses to Television Commercials....Pages 288-292
The Effect of Source, Message, and Media Credibilities on the Perception of Overall Advertising Credibility....Pages 293-295
Latent Structure in Print Ad Subjective Strategy: A Suggested Method for Advertising Strategy Study in Marketing Education....Pages 296-301
Front Matter....Pages 302-306
Characterizing Market Segments for a General Aviation Airport....Pages 307-307
Adoption of New Services – Consumer versus Organizational Buyer Attitudes and Intentions: An Exploratory Study....Pages 308-312
Assessing the Impact of Transit Marketing Changes....Pages 313-316
Decision Criteria for Hotel Selection Segments....Pages 317-321
The Influence of Attitudes on Nurse Recruitment....Pages 322-326
The Professional Service Provider and the Client: A Different Type of Exchange Relationship....Pages 327-332
If it Feels Like the Flu, it Must be Time to go to the Bank: Consumer Perceptions About Alternative Health Care Providers....Pages 333-336
A Framework For Consumer Behavior Analysis in Dental Care Marketing....Pages 337-341
Dyadic Performance in a Nonprofit Service Setting: The Importance of Matching....Pages 342-346
Implementing the Marketing Concept: A Case of Change Management....Pages 347-351
Market Segmentation in the Collegiate Basketball Market....Pages 352-356
Is the Marketing of Art Exhibitions Economically Justifiable?....Pages 357-361
Evaluating the Demand for a New Service....Pages 362-365
Profiling the Users of Automated Teller Machines....Pages 366-368
Applying Lovelock’S Services Classification System to Residential Alternative Long-Distance Telephone Services....Pages 369-372
Bank Customer Contact Personnel: Training Needs and Issues....Pages 373-377
Front Matter....Pages 378-382
Power and Effect Size in Sample Size Selection for Proportions....Pages 383-383
Questionnaire Inclusion in a Second Mailing: A Matter of Time and Money....Pages 384-388
Simultaneous Optimization of Questionnaire Length and Sample Size in Marketing Research: A Matrix Sampling Approach....Pages 389-391
Issues With Computer Aided Interviewing Systems....Pages 392-396
An Application of the Analytical Hierarchy Process for a Consumer Choice Problem....Pages 397-401
The Application of Exploratory Data Analysis in Marketing: An Introduction to Selected Methods....Pages 402-406
A Comparison of Metric and Non-Metric Methods for Multidimensional Analysis of Marketing Survey Statements: Does the Method Really Metter?....Pages 407-411
Alternative Approaches for Examining the Temporal Stability of Parameter Estimates in a Marketing Model....Pages 412-415
Front Matter....Pages 416-420
Purchasing Tasks: A Classification Schemata....Pages 421-421
Assessing Attitudinal Congruence in the Buying Center....Pages 422-426
Decision Participants’ Pre-Purchase Risk Perceptions for an Industrial Innovation....Pages 427-430
On the Theoretical Interpretation of a Multiple Request Influence Strategy in an Industrial Marketing Setting....Pages 431-435
The Equity/ Expectancy Framework Interfaced With the Psychological Contract to Describe the Salesperson Motivation Behavioral Process....Pages 436-441
The Role of Organizational Climate Conditions in Enhancing the Desirability of Salesperson Rewards....Pages 442-446
Sales Force Satisfaction and Planning Activity....Pages 447-451
Self-Ratings and Managerial Evaluations of Salespeople’S Performance: A Comparison....Pages 452-456
Front Matter....Pages 457-461
The Use of a Political Framework in International Marketing....Pages 463-463
Does Countertrade Help Small Business Exports?....Pages 464-464
Swedish Firms in South East Asia Their Effects on the Local Industries....Pages 465-465
International Expansion of the U.S.-Based Franchisors: Opportunities and Problems....Pages 466-466
Front Matter....Pages 467-467
Students’ Perceptions of Faculty Evaluations....Pages 463-463
A Systems Approach for the Use of Live Case Studies....Pages 468-468
The International Marketing Course in the AACSB Schools*....Pages 469-469
Impact of Marketing Trends on Retail Employee Perceptions of Organizational Climate, Job Satisfaction, and Job Motivation....Pages 470-470
New Product Evaluation an Application of a Multi-Criteria Decision Making Approach....Pages 471-471
Methods For Estimating Price-Quantity Relationships: A Pilot Study Utilizing a Survey Technique....Pages 472-472
Retail Advertising and the Formation of Store Price Impressions....Pages 473-473
Consumer Satisfaction With the Automobile Industry....Pages 474-474
Positioning: Another Look....Pages 475-475
Moderating Effect of Excellence on Prediction of Voting Intentions 1 ....Pages 476-476
Applying Market Research to a Service Organization: A Case Study of the United Way of Greater Richmond, Virginia....Pages 477-477
The Effect of Actual and Perceived Time Availability on Voluntarism....Pages 478-478
The U.S. Market for Computer Services....Pages 479-479
On Improving Measure Quality by Alternating Least Squares Optimal Scaling....Pages 480-480
Attitude Scales: Should We Systematically Ignore Position Labeling and Order Effect?....Pages 481-481
An Efficient Method for Developing Tailormade Semantic Differentials for Specific Small Business Content Areas....Pages 482-482
An Assessment of the Equality of Semantic and Perceptual Relationships Between Two Scaling Formats....Pages 483-483
The Impact of Alternative Rating Procedures on the Measurement of Store Image: An Experimental Study....Pages 484-484
The Effect of Appeals on Survey Follow-up Mailing Response Behavior....Pages 485-485
Components of Job Satisfaction Related to Intentions to Leave: A Study of the Purchasing Profession....Pages 486-486
Front Matter....Pages 487-487
The Environment - Organization Interface: The Impact of Operating Environment on Distribution Arrangement of Firms in Developing Economies....Pages 489-489
Back Matter....Pages 490-494
....Pages 495-497