Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxii
Front Matter....Pages 1-1
Disconfirmed Expectancy: A Time-Impact Analysis....Pages 3-7
Establishing a Conceptual Framework for Predicting the Impact of Expectations upon Consumer Satisfaction....Pages 8-12
Attitudinal Effects of Pre-Decision Effort and Post-Decision Unexpected Favorable Fait Accompli Events: An Experiment....Pages 13-17
Consumerism: A Dead Issue?....Pages 18-22
A Phenomenological Approach to Consumer Use of Informal Suppliers....Pages 23-26
The Interrelationship of Utilitarian and Value-Expressive Store Image Attributes....Pages 27-31
Recreational Shopping and the Size of the Brand Repertoire....Pages 32-36
An Investigation of the Usefulness of Three Classes of Measures for Characterizing Restaurant Patrons....Pages 37-41
Dimensions of Perceived Risk in Organizational Buying Decisions....Pages 42-46
Consumer Logistics: The Inventory Subsystem....Pages 47-51
Purchase Intentions and Brand Possession as Predictors of Brand Choice for Major Appliances....Pages 52-56
Multiplicity of Roles, Role Conflict Resolution and Marketing Implications....Pages 57-61
Field Test of Package Coupon Effects on Brand Choice Behavior....Pages 62-66
Adaptive Shopping Behavior and Employment Status of Women: An Empirical Investigation....Pages 67-71
Product Involvement as a Determinant of Consumer Satisfaction....Pages 72-76
Product Familiarity and Consumer Satisfaction....Pages 77-81
Interactive Data Collection: Implications for Laboratory Research....Pages 82-86
An Experimental Methodology to Assess the Influence of Prior Knowledge on Information Search....Pages 87-89
Front Matter....Pages 90-94
An Analysis of the Factors Affecting the Growth of U.S. Exports to India: An Economic and Managerial Perspective....Pages 95-95
Front Matter....Pages 97-101
Adapting a Marketing Channel to the Missionary Network in Underdeveloped Countires....Pages 95-95
Structural Equation Modeling of Export Behavior....Pages 102-105
Attitudinal and Behavioral Changes of Small and Medium-Size U.S. Exporters....Pages 106-110
A Review and Reassessment of the IPLC Concept....Pages 111-115
Barriers to International Exchange of Data-Related Services: Economic Protectionism vs. Privacy Issues....Pages 116-121
Values Diffusion and Conflict in International Marketing: A Planning Model for Change....Pages 122-125
A Socio-Cultural Model of Consumption....Pages 126-128
Category Development Index as a Predictor of International Marketing Success....Pages 129-133
The Necessary Micromarketing Functions in LDCs for Macro Benefits....Pages 134-139
Some Conceptual Issues between Marketing Change and Economic Development....Pages 140-142
Marketing Research Needs of Less-Developed Countries: Standardization Versus Localization....Pages 143-147
Front Matter....Pages 148-152
Marketing Research Directions in the 80’s and 90’s....Pages 153-155
Teaching Environmental Scanning: An Experimental Approach....Pages 156-159
The Demand for an Education in Entrepreneurship....Pages 160-164
A Structure of Student Expectations from Business Administration Classes....Pages 165-165
Cognitive Educational Objectives for the Case Study Method....Pages 167-168
Getting an "Extra Measure" Out of Published Marketing Case Studies....Pages 169-173
Front Matter....Pages 174-176
The Influence of Multiple versus Single Perspective Cases on the Behavior and Decision Making Process of Small Groups....Pages 177-180
An Exploration into the Relative Efficiency of Inductive versus Deductive Teaching Methods....Pages 181-186
A Market Model of an Instructional System in Management Education....Pages 187-189
Market Segmentation in Marketing Education: A Case Study....Pages 165-165
Toward Marketing Education Professionalism in Business: Needs and Segments of Real Estate Professionals....Pages 190-191
A Retraining Program of Non-Business Professors: A Case Study for Meeting Excessive Demand for Collegiate Marketing Positions....Pages 192-196
The Non-Business Doctorate Teaching Marketing: Paper Tiger or Worth Tenure....Pages 197-201
Students’ Perceptions of Faculty Evaluations....Pages 202-205
An Empirical Analysis of Marketing Professors’ Attitudes Toward Students Majoring in Marketing....Pages 206-210
Front Matter....Pages 211-215
Relationship Between Advertising and Aging Americans: A Content Analysis....Pages 216-220
Do Medical Professionals Favor Advertising?....Pages 221-224
A Study of Sex in Television Advertising....Pages 225-228
What Is False, Deceptive or Misleading Advertising?....Pages 229-232
Distribution Channels and the Energy Crisis: The Case of Passenger Transportation....Pages 233-233
The Strategic Importance of Channel Selection: A Deterministic Model of Cost Analysis....Pages 235-238
Towards Developing an Integrative Framework in the Study of Distribution Channels....Pages 239-243
Consumer Perceptions of Electric Cars: The Effects of Exposure....Pages 244-248
Synchronization of Transportation Strategies with Demand: A Prescriptive Model....Pages 249-253
On the Interface of Marketing and Inventory Goals....Pages 254-257
Front Matter....Pages 258-263
The Off-Price Retailer: Customer Service Strategies....Pages 264-268
An Investigation of the Importance of the Interaction Between Marketing and Financial Strategies in Retail Firms....Pages 269-274
Retail Gravitational Models: A Review with Implications for Further Research....Pages 275-278
Alternative Retailer Couponing Strategies: Consumer Reactions and Marketing Implication....Pages 279-282
The Seventh Day: Extended Hours for Shoppers....Pages 233-233
Hours Open and Full-Time/Part-Time Employee Decision Areas: Do these Operating Factors Along with Competitive Situation Affect Small Retailer Success?....Pages 283-287
Internal Marketing for Retailers: The Junior Executive Employee....Pages 288-293
Consumer Knowledge and use of Energy Information in Purchase Decisions....Pages 294-299
An Examination of the Need for Role Clarity in Sales Management....Pages 300-305
Marketing Information Management by Trade Show Exhibitors....Pages 306-310
Marketing Management’s Utilization of Trade Shows: Confronting the Opportunities, Mistakes and Challenges....Pages 311-316
Pricing in a Closed Bid Environment....Pages 317-321
The Integration of Short and Long Range Planning for Retailers through Expanded Point-of-Sale Based Information Systems....Pages 322-325
The Wheel of Retailing Keeps Spinning: Supermarkets Continue to (R)Evolve....Pages 326-328
Front Matter....Pages 329-333
Long Term Care Nursing Services: An Empirical Investigation and Marketing Implications....Pages 334-337
Crisis Intervention Programs: Can They be Demarketed?....Pages 338-342
Patient/Consumer Assessment of a Community Hospital: A Replication Study....Pages 343-347
Factor Analyses of Aspects of Individual Volunteer Fund Raising....Pages 348-348
Volunteerism Among Professional Males....Pages 349-351
Front Matter....Pages 353-353
Philanthropy as a Cost Effective Marketing Tool....Pages 355-356
Actual Versus Self-Reported Consumer Behavior: An Empirical Investigation of a Socially Desirable Behavior....Pages 357-360
The Effects of Age on Advertising Preference in Travel Advertising....Pages 361-365
The Effect of Age on the Leisure Experience: A Study of Golfers....Pages 366-369
The USFL Story: Launching a Professional Football League with Advertising....Pages 370-374
Marketing and Mass Transit-Meeting the Challenge....Pages 353-353
Introducing Marketing Planning to a Professional Services Organization....Pages 375-379
One-Step Financial Shopping by Independent Retailers: A Pilot Project....Pages 380-384
A Decade of FTC Action Against Advertising Deception by Selected Service Industries: Cases and Consequences....Pages 385-388
The Marketing of Native North American Arts and Crafts....Pages 389-393
Measuring Price Activity in the Art Investment Market....Pages 394-397
The Hidden Dimension in Arts Marketing....Pages 398-402
Front Matter....Pages 403-407
Students as Surrogates in Advertising Research....Pages 408-411
Interpreting Longitudinal Consumer Survey Results....Pages 412-416
Predicting Group Choice: an Experimental Study Using Conjoint Analysis....Pages 417-421
The Frequency of Use, Performance and Status of Quantitative Techniques Employed in Marketing....Pages 422-426
Determining Significant Principal Components: a Probability Test For Eigenvalues....Pages 427-431
Linear Programming as an Alternative to Standard Discriminant Function Analysis....Pages 433-433
Empirical Results on the Accuracy of Short-Term Forecasting Techniques....Pages 435-437
Front Matter....Pages 438-441
Factors Influencing Choice in Consumer Disposition Decisions: An Empirical Investigation....Pages 442-444
The Influence of Situational Variables on Consumer Choice Behavior, And Its Impact on Marketing Strategy....Pages 445-449
The Export Trading Company Act Of 1982....Pages 450-454
The Impact of the Foreign Corrupt Practices Act on Strategic Marketing....Pages 455-459
Implementation of a Scanning System in the Retail Grocery....Pages 460-464
Gap Exists In Manufacturing Sponsored Training for Retail Computer Sales Personnel: Combined Training in Fundamental Techniques and Skills and Beyond Motivation Concepts Holds Remedy....Pages 465-468
Segmenting the Small Business Market for Bank Services....Pages 469-469
Evaluating Trade Show Opportunities....Pages 471-471
Product Positioning - What is it?....Pages 471-471
Student Attitudes Toward Selling: A New Perspective....Pages 472-472
The Institutional Role of Railroad Abandonment in Designing Logistics Channels....Pages 472-472
Consumerism and Physicians: The Halo Effect Revisited....Pages 473-473
A Marketing Approach to Banking....Pages 473-473
A Paradigm for Developing New Services....Pages 474-474
The Effects of the Sequencing of Principal Components and Multiple Discriminant Analyses: An Exploratory Investigation....Pages 474-474
The Assessment of New Products; Notes on a Theory Construction....Pages 475-475
Factor Analysis: Revisited....Pages 475-475
Multidimensional Scaling: A Compendium....Pages 476-476
A Survey of Marketing Activities in Public Higher Education....Pages 476-476
Is Better Marketing the Way to Adjust to Import Competition?....Pages 477-477
Front Matter....Pages 477-477
Japanese Impact on Organizational Buying....Pages 478-478
Back Matter....Pages 478-478
....Pages 479-479