Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxiv
Perceptions of Downtown Attraction Factors in the Small City: A Case Study in Ohio....Pages 1-5
Characteristics of Automatic Teller Machine users by Multivariate Analysis....Pages 6-10
Freight Consolidation Strategies for Channel Management: A Response to Environmental Change....Pages 11-14
Distribution Procedures—An Impediment to the Sale of Solar Products....Pages 15-18
The Incidence of Eating Out: A Review and Decision Model for Managers of Fast Food Restaurants....Pages 19-23
Sensory Profiling and Retailer Selection....Pages 24-26
Is Multidimensional Scaling (And Other Esoterica) for the Small Retailer?....Pages 27-30
Optimal Site Selection within Complex Markets: A Preliminary Solution....Pages 31-34
Enhancing the Power of Channel Leaders....Pages 35-39
The Effect of Economic Development on the Status of Marketing Research....Pages 40-44
A Cross-Cultural Comparison of the Attitudes of Consumers and Business People Towards Consumerism....Pages 45-50
Development of Marketing Channels in Developing Countries the Turkish Case....Pages 51-55
National Marketing and Protectionism in the Post MTN Environment....Pages 56-57
Characteristics of Fast Food Restaurant Patrons: A Special Emphasis on Concern for Nutrition....Pages 58-61
An Examination of Advertising Execution Related Cognitions as Mediators of Commercial Message Acceptance....Pages 62-65
Children’s Self-Perceptions of their Participation in Retail Store Patronage Decisions....Pages 66-69
Male and Female Heavy-Users of an Apparel Product Category: A Comparison of Sex Related Segment Profiles....Pages 70-73
Leisure and Consumer Behavior: A “Social Indicators” Update....Pages 74-78
The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods....Pages 79-81
Black Market Segmentation Based on Black as well as White Symbols....Pages 82-86
Product Involvement, Cognitive Dissonance and Product Satisfaction: An Experimental Study....Pages 87-91
The Relationship between Store Image and Customer Deviant Behavior: An Exploratory Study....Pages 92-94
Alternative Action Opportunities for the Food Industry to Better Serve the Households of the Aged and Aging....Pages 95-98
An Investigation of Price-, Quality-, and Deal-Oriented Retail Market Segments....Pages 99-103
The Hispanic Consumer Segment....Pages 104-108
Consumer Satisfaction and Consumer Behavior: Evidence on the “So What” Question....Pages 109-112
Determinants of Consumer Deviance....Pages 113-117
In Search of the Validity and Applicability of Diffusion Theory....Pages 118-119
Peak Experiences: Latent Dimensionalities in Consumption Behavior....Pages 120-123
Consumer Choice of Information Processing Strategies in Disposition Decisions....Pages 124-128
Self-Image/Product-Image Congruity and Advertising Strategy....Pages 129-133
An Investigation of the Shopping Orientations of Recent Movers....Pages 134-138
An Examination of Income Differentials on Black Buyer Behavior of Fashions....Pages 139-142
An Exploratory Study of Products used for Enjoyment and Enhancement Purposes: II. Brand Importance, Inter and Intraclass Correlations....Pages 143-146
Marketing an Art Event: The Case of Indiana Renaissance Fair....Pages 147-150
Perceived Risk in Store Choice in the Second Order Market....Pages 151-154
Quantitative Tools and Health Service Industry....Pages 155-157
Public Health Care Marketing in a Developing Country: The Case of Mexico....Pages 158-161
Marketing Medical Residencies in Family Medicine....Pages 162-165
A Close Look at the Options in the Health Care Industry: The Marketing Audit....Pages 166-171
The Need for Marketing Research in the Development and Diffusion of the Hospice Concept....Pages 172-176
Improve the Health Care Macro-System through Micro-Marketing: A Physician/Marketer’s Viewpoint....Pages 177-181
An Empirical Investigation of the Relationships between Perceived Risk and the Experience of Organizational Buyers....Pages 182-185
How Different Buying Center Members Influence Different Purchasing Phases....Pages 186-190
Personal Perceptual Factors in Organizational Buyer Behavior....Pages 191-195
A Problem in Industrial Marketing Management: The Over-Under Phenomenon....Pages 196-199
Improving Risk Analysis in Unstable Political Climates....Pages 200-204
Import Decision Making: What Factors Influence U.S. Import Managers?....Pages 205-208
Insights into the Structure and Practice of Marketing Research in a Socialist State: The Polish Experience....Pages 209-214
Documentation and Logistics Issues in Exporting Firms....Pages 215-220
Television Advertising: uses of Information in the U.S. and Latin America....Pages 221-225
A Vulnerability Evaluation of U.S. Platinum Customers....Pages 226-229
An Experiential Approach to Marketing Education....Pages 230-234
Towards Better Theory and Practice in Marketing Education: A Choice-Based, Application-Oriented Approach....Pages 235-237
Business and Nonbusiness Student Perceptions of Questionable Advertising Practices....Pages 238-240
Stability of Grade Prediction Equations for Principles of Marketing....Pages 241-244
Students Attribution of Success in the Marketing Principles Course....Pages 245-248
The Effects of Job Experience on Perceptions of Marketing Education....Pages 249-253
Evaluation in Marketing Education: The Case of the Final Exam....Pages 254-256
Marketing Ethics: Theory and Pedagogy....Pages 257-260
Exposing Students to Multinational Marketing Dimensions: A Dilemma for Marketing Educators....Pages 261-264
Profile Determinants and Factors Predicting Performance of Upper-Division Students in a Two-Campus Setting....Pages 265-270
Female Student Attitudes Toward Careers in Professional Selling....Pages 271-274
A Guide to Case Finding and Writing for the Marketing Educator....Pages 275-278
Theory Applied: Experiential Teaching Integrates Student Learning With Community Needs....Pages 279-282
The Case as an aid to Imparting Concepts....Pages 283-286
Direct Marketing: The Future is Now....Pages 287-290
Segments in the Classroom....Pages 291-293
The Marketing of Personal Financial Counseling: Some Propositions....Pages 294-296
Identifying Search Prone Segments in the Service Sector: A Test of a Taxonometric Approach....Pages 297-300
Utilization of Segmental Analysis and Performance Measures....Pages 301-305
Consumer’S Satisfaction/Dissatisfaction with a Membership-Based Service Organization....Pages 306-309
Salesmen and Salesmanagers - Are they Satisfied with their Jobs?....Pages 310-314
Testing the Pims Model on Longitudinal Data for Strategically Homogeneous Firms....Pages 315-318
A New Era: Overcoming Potential Conflict between Marketing Management and MIS....Pages 319-323
Extensions and Testing of Importance-Performance Analysis....Pages 324-326
Sex Differences in Attitudes Toward United Way....Pages 327-331
Perceived Risk and Voting Behavior....Pages 332-334
Marketing Marketing to Voluntary Organizations....Pages 335-340
The Use of National Charity Telethons as a Marketing Tool....Pages 341-344
The Selling of Education....Pages 345-347
A Comparison of the Cognitive Complexity of Public and Private Sector Products....Pages 348-351
A Comparison of Objective and Subjective Leisure Measures....Pages 352-355
Is Marketing the Answer to the Crisis in Performing Arts? Another Viewpoint and Model....Pages 356-361
Analysis Of Marketing Experiments with a Categorical Response Variable....Pages 362-365
Are Late Survey Respondents Worth Waiting for? An Analysis of Demographics....Pages 366-369
Multidimensional Scaling and Product Positioning: Are Physical Product Attributes Good Predictors of the Overall Similarities Data....Pages 370-373
A Test of Inducements for Stimulating Consumer Participation in Laboratory Experiments....Pages 374-378
The Effects of Direct and Indirect Semantic Cues on Consumer Price Perceptions: Some Preliminary Evidence....Pages 379-383
Effects of Outside Directors on Corporate Regulatory Compliance Decisions....Pages 384-387
The Entropic Consequences of Marketing Actions: A Systems View....Pages 388-391
Materials Recycling is a Marketing Problem....Pages 392-396
Social Responsibility: The New Consciousness in Retailing....Pages 397-401
Warnings: The Vitiating Effect of Context....Pages 402-404
Brand Proliferation: A Tool of the Monopolist?....Pages 405-408
Marketing Conflicts and MNC’s....Pages 409-410
New Directions for the Consumer Movement: The Electoral Process....Pages 411-414
On a New Relationship between Physical Distribution and Marketing: On Doing for Marketing what it Cannot do for Itself....Pages 415-416
Dis-Integration and Re-Integration Strategies: Alternatives to Vertical Integration....Pages 417-419
Deregulated Motor Carrier Industry -- Marketing Implications....Pages 420-421
A Comparative Study of Facility Location Solution Techniques....Pages 422-425
An Exploratory Analysis of the Use of Stop-Offs in Physical Distribution Systems....Pages 426-431
A Hierarchical Attitude Model for Corporate Advertising and Market Segmentation....Pages 432-436
Franchise Affiliation and Promotional Techniques: Competition and Comparative Performance Among North Carolina Real Estate Brokers....Pages 437-440
Comparison Advertising Strategies for New Markets....Pages 441-445
Newspapers and the Marketing Concept: An Exploratory Study of the Attitudes of Newsroom and Management Personnel....Pages 446-449
The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall....Pages 450-455
Parental Attitudes Toward Children’s Advertising: Some Preliminary Findings....Pages 456-459
Advertising Decisions: A Matter of Confidence....Pages 460-463
Experimental Results Concerning the Affect of the Female Model in Television Commercials on Product and Brand Recall....Pages 464-467
Investigation of Consumer Motivations for Conserving Energy....Pages 468-472
Does Corrective Advertising Affect the True Claims?: An Experimental Evaluation....Pages 473-475
Application of Conjoint Analysis in Assessing the U.S. Market for Electric Cars....Pages 476-480
The need for a Realistic United States International Airlines Policy: Is Deregulation the Answer?....Pages 481-484
Subjective Versus Time Series Forecasts and their Combination....Pages 485-488
Input-Output Tables and Marketing Purposes: The Belgian Case....Pages 489-491
Attitudes Towards Auto Maintenance and the Extent of Do-It-Yourself Activity....Pages 492-497
Structural Equation Analysis of Three Methods for Evaluating Conjoint Measurement Results....Pages 498-501
Use of Quantitative Techniques by Marketing Practitioners....Pages 502-507
The Keno Player as Consumer....Pages 508-510
Multiple Marketing Goals and Multiple Marketing Instruments....Pages 511-513
Characterizing Consumer Interest Through the Use of Canonical Correlation: Application for Small Business....Pages 514-518
Awareness, Usage, and Perception of Small Business Administration’S Counseling Programs....Pages 519-524
Small Business Export Strategies....Pages 525-529
The College Town: Small Business Opportunity or Pitfall?....Pages 530-532
Some Insights into the Effective Promotion of Gift Certificates: Behavior and  Media Characteristics of Department Store Gift Certificate Purchasers....Pages 533-534
The Role of Marketing in Economic Development....Pages 535-535
Investors’ Perceptions of Full-Service Versus Discount Security Brokerage Firms....Pages 536-536
Prizm: A Geodemographic Market Research and Planning System for Estimating Relative Sales Potential....Pages 537-537
Sales Management Control Systems: An Information Dependent Model....Pages 538-538
New Product Criteria in Retail Chains....Pages 539-539
Hispanic Consumer Behavior: A Review and Analysis....Pages 540-540
Whatever Happened to Consumption in Marketing Theory?....Pages 541-541
Slogans: An Historical Perspective on their Effects....Pages 542-542
Marketing Oriented Strategies for Physicians: The Coming Competition in Health Care Delivery....Pages 543-543
The Webb-Pomerene Associations’ Saga....Pages 544-544
Pedagogical Model for Introducing Promotion Budgeting....Pages 545-545
Applying the Marketing Concept to Nurse Recruitment Strategies....Pages 546-546
Programs as Products Assessing Television for the New Technology....Pages 547-547
Response Rate Stimulants in Mail Surveys: A Potential Source of Sample Composition Bias....Pages 548-548
College Athletics as a Marketing Tool: Impact on Benefactor Generosity....Pages 549-549
Negotiations in Turn-Key Projects a Cross-Cultural Study....Pages 550-550
Shopping and Leisure Activity Patterns within the Elderly Consumer Segment: The “Young-Old” and “Old-Old”....Pages 551-551
An Examination of the Decision Process Leading to Energy Conservation....Pages 552-552
Organization Development in Marketing - Three Errors and how to Avoid them....Pages 553-553
An Export Marketing Model for Less-Developed Countries: A Case Study of Turkey in Light of the Japanese Experience....Pages 554-554
Marketing a Predominantly Black University....Pages 555-555
Quality Marketing Education and a Book Rental System: Can they Coexist?....Pages 556-556
Marketing for Non-Profit Institutions: A Case for Industrial Demarketing....Pages 557-557
The Use of Dummy Variables to Evaluate Promotional Programs in the Automobile Industry....Pages 558-558
Marketing Information Systems: Potentials for Health Care Facilities....Pages 559-559
Criminal justice agencies VS. Type a marketers of stolen property....Pages 560-560
Small Claims Courts: A Remedy Often Overlooked by Consumers....Pages 561-561
Some Considerations in the Evaluation of Industrial Sales Training Programs....Pages 562-562
Marketing Research: Family Income Levels and Enrollment Strategies....Pages 563-563
Bank Patronage Decision: A Canadian Study....Pages 564-564
Consumer Perceptions of a Product - The Micro-Wave Oven - An Analysis by Selected Socio-Economic Variables - Implications for Marketing Strategy....Pages 565-565
A Framework for an Empirically Based Public Policy Decision Model…An Integrated Research Approach to the Prescription Drug Industry....Pages 566-566
Environmental Planning and Control for the 1980s as Perceived by Supermarket Executives....Pages 567-567
The Role of Consumer Travel Time as it Relates to Shopper Type, Store Image, and Future Purchases....Pages 568-568
An Investigation into the Roots of Salesforce Alcoholism....Pages 569-569
Determining Consumer Preferences for Sales Promotion Techniques via Conjoint Analysis....Pages 570-570
Toward Promotion of the Marketing Planning Process....Pages 571-571
Advertising and Economic Development: A Cross National Analysis....Pages 572-572
A Marketing Analysis of Housing and Neighborhood Dimensions Among Black Consumers: A Case Study....Pages 573-573
More about the Avoidance Hypothesis in Store Loyalty....Pages 574-574
Pacific Basin Small Business Needs Assessment....Pages 575-575
On the Transfer of Technology and Management Know-How....Pages 576-576
New Directions for Non-Profit Service Marketing: Case for Community Hospitals....Pages 577-577
Impact of Media on the Effectiveness of Corrective Messages....Pages 578-578
Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model....Pages 579-579
Techniques for Improving Direct Mail Advertising Exposure....Pages 580-580
Health Care Marketing by Hospitals: Comments and Case Study....Pages 581-581
Implications of the Growing Hispanic Market upon Marketing Planning in the 1980s....Pages 582-582
Market Share Analysis of U.S. Export Trade....Pages 583-583
A Credit Scoring Model to Evaluate the Credit Worthiness of Credit Card Applicants....Pages 584-584
The Portrayal of Men vs. Women in TV Advertising....Pages 585-585
Development of Consumer Typologies from Appropriateness Ratings....Pages 586-586
Developing Alternative Retail Marketing Strategies: An Evolutionary Orientation....Pages 587-587
"Tofi Management, Inc.": An Experiential Exercise Regarding the Long-Term Implications of Some Technological Innovations....Pages 588-588
Value Analysis for Small Manufacturers....Pages 589-589
A New Projective Technique to Measure a Personality Characteristic: Applications in Marketing....Pages 590-590
Promoting with Cents-off Coupons in the Early 1980s....Pages 591-591
Targeting Public Relations Activities....Pages 592-592
An Empirical Based Study on Becoming a Published Marketing Educator....Pages 593-593
Product Differentiation and Market Segmentation in Graduate Management Education....Pages 594-594
Attitudes of Business Leaders Toward Colleges of Business....Pages 595-595
Major Consumer Markets Based on 1980 Census Data....Pages 596-596
Immovable Property Act, (1981) of the Bahamas: a Commentary....Pages 597-597
Sensory Profiles of Generic Tomato Juice a Qda Comparison....Pages 598-599
Perceived Risk: Its Effects on Installment Credit Buying....Pages 600-600
Consumerism: A Neglected Aspect of Marketing Planning in Developing Economies....Pages 601-603
The Working of the Anti-Monopoly Law in India: an Exploratory Study and some Comparative Insights....Pages 604-606
Impact of Students’ Perceived Organization Antisocial Behavior or Job Choice....Pages 607-610
An Empirical Examination of Variations in Conjoint Solutions....Pages 611-612
Product Life-Cycle Extension: The Polyester Staple Experience....Pages 613-614
Back Matter....Pages 615-615
....Pages 616-617