Privacy, property and personality: civil law perspectives on commercial appropriation

Cover......Page 1
Half-title......Page 3
Series-title......Page 5
Title......Page 7
Copyright......Page 8
Contents......Page 9
Preface......Page 11
Table of cases......Page 13
Table of Statutes......Page 27
Abbreviations......Page 32
The commercial value of aspects of personality......Page 41
Commercial and non-commercial interests......Page 42
Personality, privacy and intellectual property......Page 43
Competing doctrinal bases of protection......Page 44
Unfair competition......Page 46
Privacy and publicity......Page 48
Personality rights......Page 50
Synopsis......Page 51
Introduction......Page 53
Goodwill and reputation......Page 55
Misrepresentation......Page 59
Endorsement and misappropriation......Page 63
Damage......Page 67
Damage through an injurious association......Page 68
Damage through exposure to liability or risk of litigation......Page 69
Damage through loss of a licensing opportunity......Page 70
Damage through dilution......Page 71
Summary......Page 74
Liability based on misappropriation: the Canadian tort of appropriation of personality......Page 75
The protected interest......Page 80
Damage to the claimant......Page 82
The defendant’s conduct......Page 84
Conclusions......Page 86
Introduction......Page 87
From property to inviolate personality......Page 88
Inviolate personality and the accretion of proprietary attributes......Page 92
Conceptions of privacy......Page 93
The reductionist paradigm......Page 94
A holistic conception......Page 98
A core conception of privacy......Page 99
Privacy as principle......Page 102
Reconciling privacy and commercial exploitation: the birth of the right of publicity in the United States......Page 104
Misappropriation......Page 108
Assignability and descendibility......Page 110
The balance with freedom of expression......Page 113
Privacy in English law......Page 115
Piecemeal statutory provisions......Page 118
Personal privacy and defamation......Page 120
Personal privacy and breach of confidence......Page 125
Conclusion......Page 133
Introduction......Page 134
Protection of personality in the Bürgerliches Gesetzbuch (1900)......Page 136
The ‘right to one’s image’ (1907)......Page 138
The ‘general personality right’ (1954)......Page 140
Recent developments: Caroline and Marlene......Page 142
Personality rights I: the right to one’s image (§ 22 KUG)......Page 145
Personality rights II: the right to one’s name (§ 12 BGB)......Page 149
Personality rights III: the author’s personality right (moral right)......Page 152
Personality rights IV: the general personality right......Page 153
Unfair competition......Page 159
Trade mark law......Page 161
Post-mortem protection......Page 164
Historical development......Page 169
Waiver......Page 170
Consent I: the medical law model......Page 171
Personality licensing......Page 172
Validity requirements......Page 174
Injunction......Page 178
Destruction, correction......Page 179
Unjust enrichment......Page 180
Damages......Page 182
Solatium......Page 184
Framework and history......Page 187
Protection of economic interests......Page 196
The characteristics of the patrimonial right of exploitation of the personality de lege ferenda......Page 197
Objections to the acknowledgement of a patrimonial right of the personality......Page 198
The protection of the economic interests without any patrimonial right to personal attributes: acknowledging a new tort of appropriation......Page 201
Protection of non-economic interests......Page 207
Assessment of the infringement of the personality rights......Page 208
Restrictions to Personality rights: defences......Page 212
Remedies providing for prevention or cessation of the infringement: injunctions......Page 221
Moral damage......Page 225
Economic damage......Page 229
Are personality rights really inalienable under French law?......Page 231
Transmission by succession......Page 240
Introduction......Page 246
Common features and contrasts......Page 247
The three basic models of protection......Page 252
Property, intellectual property and personality......Page 254
Privacy, freedom of expression and commercial appropriation under the European Convention on Human Rights......Page 257
Conclusions: a gradual convergence?......Page 264
Bibliography......Page 267
Index......Page 279