Principles of intercultural communication

Cover
Half Title
Title Page
Copyright Page
Contents
Acknowledgments
Introduction
	Organization of the Book: An Approach to Intercultural Communication
	Goal of the Book: Developing Intercultural Communication Competence
1 Punctuation Principle: ‘What’s in a Line?’
	Chapter Outline
	1 Introducing the Problem Question
	2 Defining Basic Terms
		2.1 Culture
		2.2 Communication
	3 Identity as Group Membership
		3.1 Cultural Identity as Reflective Self-Image
	4 Introducing the Punctuation Principle
		4.1 Boundary Lines as Conceptualizations
		4.2 Constructive and Destructive Boundary Lines
		4.3 Boundary Fit in Intercultural Communication
	5 The Punctuation Principle Defined
	6 Case Study: ‘Peace Walls’ in Northern Ireland
	7 Side Trips
		7.1 What Is a ‘Person of Color’?
		7.2 Human Towers in Catalonia
		7.3 Intangible Cultural Heritage List
2 Uncertainty Principle: ‘Let the Mystery Be!’
	Chapter Outline
	1 Introducing the Problem Question
	2 From Ontology to Epistemology
		2.1 Objective Stance
		2.2 Subjective Stance
		2.3 ‘Two Sides of the Same Coin’
	3 Knowledge as Inherently Uncertain
	4 Introducing the Uncertainty Principle
		4.1 Uncertainty and Horizon of Knowledge
		4.2 Uncertainty and Dis-closure
		4.3 Certainty in Uncertainty
	5 The Uncertainty Principle Defined
	6 Case Study: ‘The Shock of the Other’
	7 Side Trips
		7.1 Uncertainty and Intercultural Crisis Communication
		7.2 ‘A Person Who Has No Horizon’
		7.3 ‘There Is Strangeness Hidden in the Familiar’
3 Performativity Principle: ‘The Deed Is Everything’
	Chapter Outline
	1 Introducing the Problem Question
	2 Language as Representation
		2.1 Verbal Language
		2.2 Nonverbal Language
	3 How to do Things with Words—and Nonverbals
		3.1 Language Rules
	4 Introducing the Performativity Principle
		4.1 The Dramaturgy of Performativity: From Rules to Roles
		4.2 Levels of Performance
		4.3 Performativity as Reiterative Process
		4.4 Hospitality
	5 The Performativity Principle Defined
	6 Case Study: ‘Translation zone(s): A stuttering’
	7 Side Trips
		7.1 Free Play of the Saw
		7.2 Intercultural Travel Blogs
		7.3 ‘Whiteness Workshops’
4 Positionality Principle: ‘It All Depends’
	Chapter Outline
	1 Introducing the Problem Question
	2 From Beliefs about the World to the Worldview
	3 Cultural Gaze: Looking Out, Looking In
		3.1 Cultural Gaze and Ethnocentrism
	4 Introducing the Positionality Principle
		4.1 Positionality as Grounding
		4.2 Positionality and Authority
		4.3 Positionality as Engagement
	5 The Positionality Principle Defined
	6 Case Study: ‘The Kosher Phone’
	7 Side Trips
		7.1 Positive Cultural Appropriation?
		7.2 Women’s Ability to Travel in Saudi Arabia
		7.3 ‘An Introduction to Dating’ Course in South Korea
5 Commensurability Principle: ‘It Is Everybody’s World’
	Chapter Outline
	1 Introducing the Problem Question
	2 Linguistic Relativity
		2.1 Two Versions of Linguistic Relativity
	3 Cultures as ‘Enclaves of Mutual Incomprehension’?
	4 Introducing the Commensurability Principle
		4.1 The Nature of Commensurability
		4.2 The Forms and Levels of Commensurability
		4.3 The Implications of Commensurability
	5 The Commensurability Principle Defined
	6 Case Study: ‘The Globalization of Chinese Medicine: The Case of Acupuncture’
	7 Side Trips
		7.1 Language and Money
		7.2 Chinese and American Toddlers
		7.3 Translate Mobile App
6 Continuum Principle: ‘Having It Both Ways’
	Chapter Outline
	1 Introducing the Problem Question
	2 Global Cultural Dimensions: How Many?
	3 Introducing the Continuum Principle
		3.1 The Digital and the Analog
		3.2 Continuum as Topological Space
		3.3 Beyond Binary Thinking
	4 The Continuum Principle Defined
	5 Case Study: ‘The 1999 Coca-Cola Scare in Europe’
	6 Side Trips
		6.1 Cultural Dimensions and Investment Decisions
		6.2 Gender and Our Brains
		6.3 Intercultural Communication on Web Sites
7 Pendulum Principle: ‘Panta Rhei’
	Chapter Outline
	1 Introducing the Problem Question
	2 Tensions in Intercultural Communication
		2.1 Ethnolinguistic Vitality
	3 ‘Voice’ in Intercultural Communication
	4 Introducing the Pendulum Principle
		4.1 The Contradictory Nature of Intercultural Communication
		4.2 Intercultural Communication as Praxis
		4.3 Intercultural Communication and Change
	5 The Pendulum Principle Defined
	6 Case Study: ‘Dialectics of Colonial Encounter: Interacting with the Kobon’
	7 Side Trips
		7.1 Speaking Spanish at a Border
		7.2 Linguistic Landscapes and Cultural Transformations
		7.3 In Montreal, a Berlin Wall of the Mind?
8 Transaction Principle: ‘More Than a Game’
	Chapter Outline
	1 Introducing the Problem Question
	2 Approaching Conflict: Roots
		2.1 Two Sides of Conflict
	3 Approaching Conflict: Routes
	4 Introducing the Transaction Principle
		4.1 Intercultural Transaction: Perception and Reality
		4.2 Intercultural Communication as Negotiation Zone
		4.3 Back to the Future: From Positions to Interests
	5 The Transaction Principle Defined
	6 Case Study: ‘The Wall of Death’: A Conflict Between Japanese and Western Cultures
	7 Side Trips
		7.1 Spain and Catalonia in Conflict
		7.2 Conflict over a Beauty Pageant
		7.3 Managing Intractable Conflict
9 Synergy Principle: ‘2 + 2 = 5 (or More!)’
	Chapter Outline
	1 Introducing the Problem Question
	2 Perception: ‘Seizing the World’
		2.1 Stereotype: Are All Swans White?
		2.2 Prejudice: The United States and ‘the Rest-of-the-World Soccer Cup’
	3 Escaping Suspicion and Fear
	4 Introducing the Synergy Principle
		4.1 Intercultural Synergy and Non-Summativity
		4.2 Toward Pareto Optimality
		4.3 Intercultural Synergy and the Flow Dynamics
	5 Synergy Principle Defined
	6 Case Study: ‘The Case of AMD: Unleashing Intercultural Potential’
	7 Side Trips
		7.1 Stereotypes in Hollywood Movies
		7.2 Can AI be Biased?
		7.3 Addressing Prejudiced Statements
10 Sustainability Principle: ‘All for One, and One for All’
	Chapter Outline
	1 Introducing the Problem Question
	2 Ethics and Intercultural Communication
		2.1 Approaches to Ethics in Intercultural Communication
	3 Introducing the Sustainability Principle
		3.1 General Nature of Sustainability: Thinking about Forever
		3.2 Strategies of Sustainability: Tolerance, Trust, Resistance
	4 The Sustainability Principle Defined
	5 Case Study: ‘An Ethics of Cultural Exchange’
	6 Side Trips
		6.1 Seesaws at the U.S.–Mexico Border
		6.2 Cultures of Resistance Network
		6.3 The Ship of Tolerance
Index