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از ساعت 7 صبح تا 10 شب
ویرایش: 2
نویسندگان: Robert H Frank. Ben Bernanke
سری: The Mcgraw-hill Series Economics
ISBN (شابک) : 0073511439, 9780073511436
ناشر: McGraw-Hill Higher Education
سال نشر: 2010
تعداد صفحات: 704
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 31 مگابایت
در صورت تبدیل فایل کتاب Principles of Economics, Brief Edition به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
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PART I Introduction Chapter 1 Thinking Like an Economist Economics: Studying Choice in a World of Scarcity Applying the Cost-Benefit Principle Economic Surplus Opportunity Cost The Role of Economic Models Three Important Decision Pitfalls Pitfall 1: Measuring Costs and Benefits as Proportions Rather Than Absolute Dollar Amounts Pitfall 2: Ignoring Implicit Costs Pitfall 3: Failure to Think at the Margin Normative Economics versus Positive Economics Economics: Micro and Macro The Approach of This Text Economic Naturalism THE ECONOMIC NATURALIST 1.1 THE ECONOMIC NATURALIST 1.2 THE ECONOMIC NATURALIST 1.3 Summary Core Principles Key Terms Review Questions Problems Answers to Concept Checks Appendix: Working with Equations, Graphs, and Tables Chapter 2 Comparative Advantage Exchange and Opportunity Cost The Principle of Comparative Advantage THE ECONOMIC NATURALIST 2.1 Sources of Comparative Advantage THE ECONOMIC NATURALIST 2.2 Comparative Advantage and Production Possibilities The Production Possibilities Curve How Individual Productivity Affects the Slope and Position of the PPC The Gains from Specialization and Exchange A Production Possibilities Curve for a Many- Person Economy Factors That Shift the Economy’s Production Possibilities Curve Why Have Some Countries Been Slow to Specialize? Can We Have Too Much Specialization? Comparative Advantage and International Trade THE ECONOMIC NATURALIST 2.3 Outsourcing THE ECONOMIC NATURALIST 2.4 Summary Core Principles Key Terms Review Questions Problems Answers to Concept Checks Chapter 3 Supply and Demand What, How, and for Whom? Central Planning versus the Market Buyers and Sellers in Markets The Demand Curve The Supply Curve Market Equilibrium Rent Controls Reconsidered Pizza Price Controls? Predicting and Explaining Changes in Prices and Quantities Shifts in Demand THE ECONOMIC NATURALIST 3.1 Shifts in the Supply Curve THE ECONOMIC NATURALIST 3.2 Four Simple Rules THE ECONOMIC NATURALIST 3.3 Efficiency and Equilibrium Cash on the Table Smart for One, Dumb for All Summary Core Principles Key Terms Review Questions Problems Answers to Concept Checks Appendix: The Algebra of Supply and Demand PART 2 Competition and the Invisible Hand Chapter 4 Demand and Elasticity The Law of Demand The Origins of Demand Needs versus Wants THE ECONOMIC NATURALIST 4. Applying the Law of Demand Substitution at Work THE ECONOMIC NATURALIST 4.2 THE ECONOMIC NATURALIST 4.3 THE ECONOMIC NATURALIST 4.4 The Importance of Income Differences THE ECONOMIC NATURALIST 4. Individual and Market Demand Curves Horizontal Addition Demand and Consumer Surplus Calculating Consumer Surplus Elasticity Price Elasticity of Demand Price Elasticity Defined Determinants of Price Elasticity of Demand Some Representative Elasticity Estimates Using Price Elasticity of Demand THE ECONOMIC NATURALIST 4.6 THE ECONOMIC NATURALIST 4.7 A Graphical Interpretation of Price Elasticity Price Elasticity Changes along a Straight-Line Demand Curve Two Special Cases Elasticity and Total Expenditure Income Elasticity and Cross-Price Elasticity of Demand Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 5 Perfectly Competitive Supply Thinking about Supply: The Importance of Opportunity Cost Individual and Market Supply Curves Profit-Maximizing Firms in Perfectly Competitive Markets Profit Maximization The Demand Curve Facing a Perfectly Competitive Firm Production in the Short Run Choosing Output to Maximize Profit Price Equals Marginal Cost: The Seller’s Supply Rule Graphing Marginal Cost The “Law” of Supply Determinants of Supply Revisited Technology Input Prices The Number of Suppliers Expectations Changes in Prices of Other Products The Price Elasticity of Supply Determinants of Supply Elasticity THE ECONOMIC NATURALIST 5.1 Unique and Essential Inputs: The Ultimate Supply Bottleneck Applying the Theory of Supply THE ECONOMIC NATURALIST 5.2 Supply and Producer Surplus Calculating Producer Surplus Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 6 Efficiency, Exchange, and the Invisible Hand in Action The Central Role of Economic Profit Three Types of Profit The Invisible Hand Theory Two Functions of Price Responses to Profits and Losses The Effect of Market Forces on Economic Profit The Importance of Free Entry and Exit Economic Rent versus Economic Profit The Invisible Hand in Action The Invisible Hand at the Supermarket and on the Freeway THE ECONOMIC NATURALIST 6.1 The Invisible Hand and Cost-Saving Innovations The Distinction between an Equilibrium and a Social Optimum Smart for One, Dumb for All THE ECONOMIC NATURALIST 6.2 Market Equilibrium and Efficiency Efficiency Is Not the Only Goal Why Efficiency Should Be the First Goal The Cost of Preventing Price Adjustments Price Ceilings Price Subsidies Summary Key Terms Review Questions Problems Answers to Concept Checks PART 3 Market Imperfections Chapter 7 Monopoly, Oligopoly, and Monopolistic Competition Imperfect Competition Different Forms of Imperfect Competition The Essential Difference between Perfectly and Imperfectly Competitive Firms Five Sources of Market Power Exclusive Control over Important Inputs Patents and Copyrights Government Licenses or Franchises Economies of Scale and Natural Monopolies Network Economies Economies of Scale and the Importance of Start-Up Costs THE ECONOMIC NATURALIST 7.1 19 Profit Maximization for the Monopolist Marginal Revenue for the Monopolist The Monopolist’s Profit-Maximizing Decision Rule Being a Monopolist Doesn’t Guarantee an Economic Profit Why the Invisible Hand Breaks Down under Monopoly Using Discounts to Expand the Market Price Discrimination Defined THE ECONOMIC NATURALIST 7.2 20 How Price Discrimination Affects Output The Hurdle Method of Price Discrimination Is Price Discrimination a Bad Thing? Examples of Price Discrimination THE ECONOMIC NATURALIST 7.3 21 Summary Key Terms Review Questions Problems Answers to Concept Checks Appendix: The Algebra of Monopoly Profit Maximization Chapter 8 Games and Strategic Behavior Using Game Theory to Analyze Strategic Decisions The Three Elements of a Game Nash Equilibrium The Prisoner’s Dilemma The Original Prisoner’s Dilemma The Economics of Cartels THE ECONOMIC NATURALIST 8.1 23 Tit-for-Tat and the Repeated Prisoner’s Dilemma THE ECONOMIC NATURALIST 8.2 23 THE ECONOMIC NATURALIST 8.3 23 Games in Which Timing Matters Credible Threats and Promises Monopolistic Competition When Location Matters THE ECONOMIC NATURALIST 8.4 24 Commitment Problems The Strategic Role of Preferences Are People Fundamentally Selfish? Preferences as Solutions to Commitment Problems Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 9 Externalities and Property Rights External Costs and Benefits How Externalities Affect Resource Allocation How Do Externalities Affect Supply and Demand? The Coase Theorem Legal Remedies for Externalities THE ECONOMIC NATURALIST 9.1 26 THE ECONOMIC NATURALIST 9.2 26 The Optimal Amount of Negative Externalities Is Not Zero Compensatory Taxes and Subsidies Property Rights and the Tragedy of the Commons The Problem of Unpriced Resources The Effect of Private Ownership When Private Ownership Is Impractical THE ECONOMIC NATURALIST 9.3 26 THE ECONOMIC NATURALIST 9.4 27 Positional Externalities Payoffs That Depend on Relative Performance THE ECONOMIC NATURALIST 9.5 27 Positional Arms Races and Positional Arms Control Agreements Social Norms as Positional Arms Control Agreements Summary Key Terms Review Questions Problems Answers to Concept Checks PART 4 Economics of Public Policy Chapter 10 Using Economics to Make Better Policy Choices The Economics of Health Care The Case for Mandatory Immunization Laws Explaining Rising Health Care Costs Designing a Solution The HMO Revolution THE ECONOMIC NATURALIST 10.1 28 Paying for Health Insurance THE ECONOMIC NATURALIST 10.2 28 Using Price Incentives in Environmental Regulation Taxing Pollution Auctioning Pollution Permits Overcoming Opposition to International Trade Methods of Income Redistribution Welfare Payments and In-Kind Transfers Means-Tested Benefit Programs The Negative Income Tax Minimum Wages The Earned-Income Tax Credit Public Employment for the Poor A Combination of Methods Summary Key Terms Review Questions Problems Answers to Concept Checks PART 5 Macroeconomics: Data and Issues Chapter 11 Spending, Income, and GDP Gross Domestic Product: Measuring the Nation’s Output Market Value Final Goods and Services Produced within a Country during a Given Period The Expenditure Method for Measuring GDP GDP and the Incomes of Capital and Labor Nominal GDP versus Real GDP THE ECONOMIC NATURALIST 11.1 32 Real GDP Is Not the Same as Economic Well-Being Leisure Time THE ECONOMIC NATURALIST 11.2 32 Nonmarket Economic Activities Environmental Quality and Resource Depletion Quality of Life Poverty and Economic Inequality But GDP Is Related to Economic Well-Being Availability of Goods and Services Health and Education THE ECONOMIC NATURALIST 11.3 32 Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 12 Inflation and the Price Level The Consumer Price Index: Measuring the Price Level Inflation THE ECONOMIC NATURALIST 12.1 33 Adjusting for Inflation Deflating a Nominal Quantity Indexing to Maintain Buying Power Does the CPI Measure “True” Inflation? The Costs of Inflation: Not What You Think The True Costs of Inflation “Noise” in the Price System Distortions of the Tax System “Shoe-Leather” Costs Unexpected Redistributions of Wealth Interference with Long-Term Planning Hyperinflation Inflation Interest Rates Inflation and the Real Interest Rate The Fisher Effect Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 13 Wages and Unemployment Four Important Labor Market Trends Supply and Demand in the Labor Market Wages and the Demand for Labor Shifts in the Demand for Labor The Supply of Labor Shifts in the Supply of Labor Explaining the Trends in Real Wages and Employment Why Have Real Wages Increased By So Much in the Industrialized Countries? Since the 1970s, Real Wage Growth in the United States Has Slowed, Even Though Employment Growth Was Rapid during the 1990s Increasing Wage Inequality: The Effects of Globalization Increasing Wage Inequality: Technological Change Unemployment and the Unemployment Rate Measuring Unemployment The Costs of Unemployment The Duration of Unemployment The Unemployment Rate versus “True” Unemployment Types of Unemployment and Their Costs Frictional Unemployment Structural Unemployment Cyclical Unemployment Impediments to Full Employment Minimum Wage Laws Labor Unions Unemployment Insurance Other Government Regulations Summary Key Terms Review Questions Problems Answers to Concept Checks PART 6 The Economy in the Long Run Chapter 14 Economic Growth The Remarkable Rise in Living Standards: The Record Why “Small” Differences in Growth Rates Matter Why Nations Become Rich: The Crucial Role of Average Labor Productivity The Determinants of Average Labor Productivity Human Capital Physical Capital Land and Other Natural Resources Technology Entrepreneurship and Management THE ECONOMIC NATURALIST 14.1 40 The Political and Legal Environment Promoting Economic Growth Policies to Increase Human Capital THE ECONOMIC NATURALIST 14.2 41 Policies That Promote Saving and Investment Policies That Support Research and Development The Legal and Political Framework The Poorest Countries: A Special Case? The Costs of Economic Growth Are There Limits to Growth? Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 15 Saving, Capital Formation, and Financial Markets Saving and Wealth Stocks and Flows Capital Gains and Losses National Saving and Its Components The Measurement of National Saving Private and Public Components of National Saving Public Saving and the Government Budget Is Low Household Saving a Problem? Why Do People Save? Saving and the Real Interest Rate Saving, Self-Control, and Demonstration Effects Investment and Capital Formation THE ECONOMIC NATURALIST 15.1 Saving, Investment, and Financial Markets Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 16 Money, Prices, and the Financial System The Financial System and the Allocation of Saving to Productive Uses The Banking System Bonds and Stocks Bond Markets, Stock Markets, and the Allocation of Saving THE ECONOMIC NATURALIST 16.1 Money and Its Uses Measuring Money Commercial Banks and the Creation of Money The Money Supply with Both Currency and Deposits Central Banks, the Money Supply, and Prices Controlling the Money Supply with Open-Market Operations Money and Prices Velocity Money and Inflation in the Long Run Summary Key Terms Review Questions Problems Answers to Concept Checks PART 7 The Economy in the Short Run Chapter 17 Short-Term Economic Fluctuations Recessions and Expansions Some Facts about Short-Term Economic Fluctuations Output Gaps and Cyclical Unemployment Potential Output and the Output Gap The Natural Rate of Unemployment and Cyclical Unemployment Okun’s Law Why Do Short-Term Fluctuations Occur? A Preview and a Parable Al’s Ice Cream Store: A Parable about Short-Run Fluctuations THE ECONOMIC NATURALIST 17.1 Summary Key Terms Review Questions Problems Answer to Concept Check Chapter 18 Spending, Output, and Fiscal Policy The Keynesian Model’s Crucial Assumption: Firms Meet Demand at Preset Prices Planned Aggregate Expenditure Planned Spending versus Actual Spending Consumer Spending and the Economy Planned Aggregate Expenditure and Output Short-Run Equilibrium Output Finding Short-Run Equilibrium Output: Numerical Approach Finding Short-Run Equilibrium Output: Graphical Approach Planned Spending and the Output Gap The Multiplier Fiscal Policy and Recessions Government Purchases and Planned Spending Taxes, Transfers, and Aggregate Spending Fiscal Policy and the Recession of 2007–2009 Fiscal Policy as a Stabilization Tool: Three Qualifications Fiscal Policy and the Supply Side The Problem of Deficits The Relative Inflexibility of Fiscal Policy Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 19 Monetary Policy and the Federal Reserve The Federal Reserve The History and Structure of the Federal Reserve System The Fed’s Role in Stabilizing Financial Markets: Banking Panics Monetary Policy and Economic Fluctuations Can the Fed Control the Real Interest Rate? The Role of the Federal Funds Rate in Monetary Policy Planned Aggregate Expenditure and the Real Interest Rate The Fed Fights a Recession The Fed Fights Inflation THE ECONOMIC NATURALIST 19.1 Should the Federal Reserve Respond to Changes in Asset Prices? The Federal Reserve and Interest Rates The Demand for Money Macroeconomic Factors That Affect the Demand for Money The Money Demand Curve THE ECONOMIC NATURALIST 19.2 The Supply of Money and Money Market Equilibrium How the Fed Controls the Nominal Interest Rate A Second Way the Fed Controls the Money Supply: Discount Window Lending A Third Way of Controlling the Money Supply: Reserve Requirements and Interest Paid on Reserves Summary Key Terms Review Questions Problems Answers to Concept Checks Chapter 20 Aggregate Demand, Aggregate Supply, and Stabilization Policy The Aggregate Demand–Aggregate Supply Model: A Brief Overview The Aggregate Demand Curve Why Does the AD Curve Slope Downward? What Factors Shift the AD Curve? The Aggregate Supply Curve Why Does the AS Cure Slope Upward? What Causes the AS Curve to Shift? Understanding Business Cycles Demand Shocks: Shifts in the AD Curve Price Shocks: Shifts in the AS Curve Using the AD-AS Model to Study Business Cycles Stabilization Policy The Self-Correcting Economy What is the Role of Stabilization Policy? Summary Key Terms Review Questions Problems Answers to Concept Checks PART 8 The International Economy Chapter 21 Exchange Rates, International Trade, and Capital Flows Exchange Rates Nominal Exchange Rates Flexible versus Fixed Exchange Rates Exchange Rate Determination in the Short Run A Supply and Demand Analysis Changes in the Supply of Dollars Changes in the Demand for Dollars Monetary Policy and the Exchange Rate The Exchange Rate as a Tool of Monetary Policy Should Exchange Rates Be Fixed or Flexible? The Euro: A Common Currency for Europe Exchange Rate Determination in the Long Run The Real Exchange Rate A Simple Theory of Exchange Rates: Purchasing Power Parity (PPP) Shortcomings of the PPP Theory The Trade Balance and Net Capital Inflows International Capital Flows The Determinants of International Capital Flows Saving, Investment, and Capital Inflows The Saving Rate and the Trade Deficit Summary Key Terms Review Questions Problems Answers to Concept Checks Glossary Index