Presenting to Win, Updated and Expanded Edition

Cover
Half Title
Title Page
Copyright Page
Dedication
Case Studies
Figure Credits
Contents
Foreword: Past Is Prologue
Preface to the Third Edition: The Primacy of the Story
Introduction: Show and Tell
	The Twofer
	The Primacy of the Story
	Presenter Focus
	Book Conventions
Chapter One: Persuasion
	Selling
	The Five Cardinal Sins of Stories
	Point A to Point B[Sup(sm)]
Chapter Two: The Power of “You”
	Point of View
	Audience Advocacy
	What’s In It For You
	Quantify the “You”
	The “You” Rule
Chapter Three: The Art of Telling Your Story
	Creativity
	Thinking, Fast and Slow
	FrameForm: Establish the Context
	Brainstorming: Capture Your Ideas
	Distillation: Define Your Key Ideas
Chapter Four: The Story Arc
	A Legacy of Sequence
	Inductive Logic: The Why?/Why Not? Rationale
	Inductive and Deductive Logic
Chapter Five: The 12 Flow Structures
	Logic
	Deductive Logic: The 12 Flow Structures
	Choosing a Flow Structure
Chapter Six: No Second Chance for a First Impression
	First Impressions Last
	Seven Opening Gambits
	Beyond the Opening Gambit
	Opening Gambit Summary
Chapter Seven: Beginning, Middle, and End
	The Same Old Story
	Tell ’em What You’re Gonna Tell ’em
	Tell ’em
	Tell ’em What You’ve Told ’em
	Verbalization
	Timing
	Spaced Learning
Chapter Eight: Finishing Touches: Internal Linkages
	Bricks and Mortar
	Internal Linkages
Chapter Nine: Finishing Touches: External Linkages
	The Power of Customization
	The Illusion of the First Time
	External Linkages
	Customization in Action
	Preparing for Customization
	Language
	The Ten Steps of Story Development
	The Four Key Questions
Chapter Ten: Design Your Slides as a Science
	Seeing Is Believing
	The Twofer Redux
	The True Role of Slides
	The Presenter Focus Model
	Less Is More
	Nurture and Nature
	Minimize Eye Sweeps
	The Suasive Meta Design Techniques
	Graphic Design Elements
Chapter Eleven: Design Your Text as Headlines
	Headlines
	Bullets Versus Sentences
	Text Problems and Solutions
	Visual Style
Chapter Twelve: Design Your Numbers as Visuals
	The Vital Importance of Numbers
	The Quest for Imagery
	Design Techniques for Numbers
	The Left-to-Right Dynamic
Chapter Thirteen: Visual Storytelling
	Show Versus Tell
	Continuity
	The Storyboard Development Process
Chapter Fourteen: Five Graphic Continuity Techniques
	The Primacy of Pictures
	Five Graphic Continuity Techniques
	Presenter Focus Revisited
Chapter Fifteen: Animate Your Graphics
	Pictures in Motion
	Cinema Techniques
	Slideshow Animation
	Animation and Audience Advocacy
	Nurture and Nature in Animation
	Animation: Metaview
	Animation: Nuts and Bolts
	Animation and the Presenter
Chapter Sixteen: The Virtual Presentation
	“Now Joining the Meeting…”
	Seven Challenges
Coda: Ending with the Beginning
Endnotes
Appendix A: Video Links
Acknowledgments
About the Author
Index
	A
	B
	C
	D
	E
	F
	G
	H
	I
	J
	K
	L
	M
	N
	O
	P
	Q
	R
	S
	T
	U
	V
	W
	Y
	Z