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دانلود کتاب Pre-Commerce: How Companies and Customers are Transforming Business Together
دانلود کتاب پیش از تجارت: چگونه شرکت ها و مشتریان با هم تجارت را متحول می کنند
مشخصات کتاب
Pre-Commerce: How Companies and Customers are Transforming Business Together
ویرایش: 1
نویسندگان: Bob Pearson
سری:
ISBN (شابک) : 0470928441, 1118023013
ناشر: Jossey-Bass
سال نشر: 2011
تعداد صفحات: 322
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 2 مگابایت
قیمت کتاب (تومان) : 49,000
در صورت تبدیل فایل کتاب Pre-Commerce: How Companies and Customers are Transforming Business Together به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب پیش از تجارت: چگونه شرکت ها و مشتریان با هم تجارت را متحول می کنند نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
توضیحاتی در مورد کتاب پیش از تجارت: چگونه شرکت ها و مشتریان با هم تجارت را متحول می کنند
توضیحاتی درمورد کتاب به خارجی
Ideas for leaders to engage directly with customers to shape their brand and marketplace successSince its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide.Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right nowBegins with a foreword from Mark Addicks, Chief Marketing Officer, General MillsOver 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc BenioffExplores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company’s reach todayShows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company.Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
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