Practical Marketing for the Academic Library

Cover
Title Page
Copyright
Dedication
Contents
Preface
Introduction
Chapter 1. Building Your Team
	Formal Teams
	Informal Teams
	Best Practices for Building Teams
		Establishing Your Scope
		Affective Team Leadership
	Quick Tips
	From the Field
	References
Chapter 2. Defining Your Areas
	What Does Marketing Mean to You?
	Types of Communication
		Print Communication
		Digital Communication
		Human Communication
	Types of Outreach
	Segmentation
	Quick Tips
	From the Field
	References
Chapter 3. Marketing for the Mind
	Why Market Resources and Services?
	Identifying Your Audience
	Marketing Resources
		Physical Resources
		Electronic Resources
	Marketing Services
		Enable Academic Success
		Facilitate Information Access
		Transform Scholarly Publishing
	Quick Tips
	From the Field
	From the Field
	References
Chapter 4. Marketing from the Heart
	Empathy and Student Needs
	Benefits
	Sharing Stories
	Giving Back
	Caring about Concerns
	Quick Tips
	From the Field
	From the Field
	References
Chapter 5. Diversity, Equity, and Inclusion
	Definitions
		Diversity
		Equity
		Inclusion
	Diversity and Marketing
	Libraries and DEI
		DEI in Marketing Teams
		Marketing with Sensitivity and Awareness
		A Note on Universal Design
		What You Can Do Right Now
	Quick Tips
	From the Field
	From the Field
	References
Chapter 6. Assessing the Program
	What Is Library Marketing Assessment?
	Creating Measurable Outcomes
	Assessing Marketing Efforts
		Assessment Methods
		Best Practices
	Reporting and Acting on Your Data
	Quick Tips
	From the Field
	References
Chapter 7. Marketing to Faculty, Staff, and Administration
	Definitions
	Why Market to Faculty and Staff?
	How Can We Market to Faculty and Staff?
	Marketing to Administration
	Quick Tips
	From the Field
	References
Conclusion
Index
About the Authors