Power Points!: How to Design and Deliver Presentations That Sizzle and Sell

Contents......Page 6
Companion CD-ROM......Page 12
Acknowledgments......Page 14
Introduction......Page 16
PART ONE: Stand and Deliver: The Seven Steps to Presentation Success......Page 22
Establishing Focus......Page 28
Presenting to Inform......Page 30
Presenting to Entertain......Page 31
Presenting to Persuade......Page 33
Analyzing Your Audience......Page 36
Influencing a Hostile Audience......Page 38
Influencing a Neutral Audience......Page 39
Influencing an Uninterested Audience......Page 40
Influencing an Uninformed Audience......Page 41
Influencing a Supportive Audience......Page 43
Influencing a Mixed Audience......Page 44
The Three-Part Classic Presentation Formula......Page 48
Applying the Three-Part Formula to PowerPoint......Page 51
Focusing Your Pitch......Page 53
Use Compelling Headlines to Create Flow and Direction......Page 54
Sell the Sizzle......Page 56
Starting Strongly......Page 57
Making Your Point......Page 59
Finishing in Style......Page 60
Bridging with Transitions......Page 61
Tried and Proven Organizational Patterns......Page 63
Use a Persuasive Structure to Add Coherence......Page 65
Making Head and Heart Appeals......Page 68
Tapping into the Power of Stories......Page 70
Quoting for Impact......Page 71
Persuading with Metaphors and Analogies......Page 74
Using Statistics......Page 75
The Power of Three......Page 77
Persuading with Visuals......Page 78
The Potency of Visuals......Page 79
Speaking with Notes......Page 82
Reading a Speech from a Script......Page 84
Using Speaker Notes as Handouts in PowerPoint......Page 86
Practicing for Perfection......Page 87
Overcoming Stage Fright......Page 90
Use High-Impact Body Talk......Page 93
Power Words......Page 95
Using Assertive Language......Page 97
Develop Vocal Impact......Page 98
Staying Center Stage......Page 99
Handling Tough and Tricky Questions......Page 101
Evaluate Your Performance......Page 104
PART TWO: PowerPoint Magic: How to Design and Deliver Persuasive Power Points......Page 108
Strategy 1. Align PowerPoint with the Way the Brain Works......Page 112
Strategy 2. Segment Your Story into Visually Digestible Bites......Page 114
Strategy 3. Signpost Location and Direction with Graphic Organizers......Page 116
Strategy 4. Wherever Possible, Persuade with Visuals......Page 118
Strategy 5. Purge All but Essential Text and Audiovisual Effects......Page 119
Strategy 6. Dice and Sequence Complex Visuals......Page 121
Influencing with Color......Page 124
Picking the Right Color......Page 127
Managing Color in PowerPoint......Page 129
Terrific Text......Page 132
Type, Size, and Style......Page 134
Bullet Layout and Design......Page 135
Writing Compelling Bullets......Page 136
Using Text Builds......Page 138
Text or Images......Page 139
Persuading with Charts......Page 142
Use Pie Charts for Percentages......Page 145
Use Bar Charts to Compare Magnitudes......Page 147
Use Column Charts to Compare Data Changes Over Time......Page 149
Use Line Charts to Plot Trends......Page 151
Use Area Charts to Compare Changes in Quantities Over Time......Page 153
Use Scatter or Dot Charts to Show Relationship Patterns......Page 155
Use Tables to Summarize Data......Page 157
Using Diagrams......Page 160
Use Organization Charts to Display Rankings......Page 162
Use Matrixes to Explain Concepts......Page 164
Add Art and Illustrations to Create Impact......Page 166
Use Strategy Diagrams to Plot Tactics......Page 168
Use Visual Metaphors to Sell Ideas......Page 170
Add Impact with Photos......Page 172
Use Humor to Persuade......Page 174
Establish a Persuasive Structure......Page 178
Step 1: Identify the Problem......Page 181
Step 2: Quantify the Impact of the Prospect\'s Problem......Page 183
Step 3: Specify the Prospect\'s Need......Page 185
Step 4: Recommend Your Solution......Page 187
Step 5: Quantify the Benefits......Page 189
Step 6: Differentiate Yourself......Page 191
Step 7: Establish Your Credentials......Page 193
Use a One-Page Visual Brief to Clinch Your Sale......Page 195
The Mills One-Page Visual Brief......Page 196
APPENDIXES......Page 198
Appendix A: The Mills Presentations Formula......Page 202
Appendix B: PowerPoint Presentation Planner Template......Page 204
Appendix C: Blank PowerPoint Presentation Planning Template......Page 208
Appendix D: Organizing Your Presentation......Page 212
Appendix E: Speaker Evaluation Template......Page 214
Appendix F: How PowerPoint 2007 Helps You Create Sensational Presentations......Page 218
Appendix G: The Companion CD-ROM......Page 222
B......Page 224
D......Page 225
H......Page 226
M......Page 227
P......Page 228
S......Page 230
V......Page 231
W......Page 232
About the Author......Page 234
Photo Section......Page 236