portfolio management and corporate performance in the banking sector

CONTENTS......Page 2
EDITORIAL ADVISORY BOARD......Page 5
Guest editorial......Page 6
Customer perspectives on the role and importance of branding in Irish retail financial services......Page 9
Re-engineering service quality process mapping: e-banking process......Page 29
Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece......Page 55
American consumers’ attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation......Page 74
Product development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environment......Page 91
Enhancing microfinance outreach through market-oriented new service development in Indian regional rural banks......Page 108
Note from the publisher......Page 127