Popup republic : how to start your own successful pop-up space, shop, or restaurant

Content: Preface ix     Acknowledgments xiii     Introduction xv     The Pop-Up Industry 1     What Is a Pop-Up? 3     The Makings of PopUp Republic 7     Pop-Ups: The State of the Nation 17     Pop-Ups: The State of the World 19     The Size of the Pop-Up Industry in the United States 23     The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies 31     Interview with Florence Hardy, an Urban Economic Development Professional About Pop-Ups 37     Becoming a    Popupreneur    41     Are You a Good Candidate to Host a Pop-Up? 43     A Day in the Life of a Popupreneur 47     Choosing a Concept 49     Creating a Concept vs. Creating a Concept That Sells 51     What to Expect 57     How to Manage It All 59     The Day-to-Day 61     What Is Success? 63     Customers 65     The Execution 67     Pop-Up Shops 69     Interview with Greg Spielberg, Founder of Imagination in Space 73     Planning Your Pop-Up Business 79     Staffing 87     Pop-Up Restaurants 91     Food Trucks 97     Interview with Jeff Wang, Owner/Operator of Yum Dum Food Truck in Chicago, Illinois 101     Fashion Trucks 105     Interview with Laura Layton, Owner of Tin Lizzy Mobile Boutique 111     Pop-Up Spaces 115     Interview with Aaron Gadiel, Shopping Center Executive 123     Farmers Markets 127     Flea Markets 129     Yard Sales 133     The Ideal Pop-Up Customer 139     Case Study: The Launch of a Pop-Up Store 143     Pop-Up Checklist 149     What   s Ahead 151     Reload, Fire, Aim 153     Interview with Shuchi Naidoo, Founder of Twenty-Nine Calories Pop-Up Restaurant 159     Look Out! Here Come the Big Brands and the Big Malls 163     Interview with Melinda Holland, SVP of Business Development, General Growth Properties 169     Interview with Patty Hirt, Retail Development at General Growth Properties 173     Pop-Ups: Why They Are Becoming Permanent 177     Why Pop-Ups Make Sense for Baby Boomers 181     About the Author 185     Index 187