Politicians and Rhetoric: The Persuasive Power of Metaphor

Cover......Page 1
Contents......Page 8
List of Figures......Page 13
List of Tables......Page 14
Preface......Page 15
1.1 Language and politics......Page 16
1.2 The art of speech making......Page 20
1.3 Persuasion and rhetoric......Page 28
1.4 Ideology and myth......Page 36
1.5 Summary......Page 41
2.1 Metaphor and political thinking......Page 43
2.2 Metaphor in political persuasion......Page 50
2.3 Critical metaphor analysis and cognitive semantics......Page 60
2.4 Summary......Page 65
3.1 Background......Page 67
3.2 The rhetoric of Winston Churchill......Page 69
3.3 Metaphor analysis......Page 73
3.4 Personification......Page 76
3.5 Journey metaphors......Page 81
3.6 Metaphors of light and darkness......Page 86
3.7 Nested metaphors......Page 89
3.8 Summary......Page 92
4.1 Background......Page 94
4.2 Messianic myth......Page 96
4.3 The rhetoric of Martin Luther King......Page 98
4.4 Metaphor analysis: source domains......Page 102
4.5 Metaphor analysis: target domains......Page 115
4.6 Metaphor interaction......Page 119
4.7 Summary......Page 122
5.1 Background......Page 124
5.2 The rhetoric of Enoch Powell......Page 126
5.3 Rhetorical strategies......Page 131
5.4 Metaphor analysis......Page 138
5.5 Summary......Page 151
6.1 Background – romantic myth......Page 153
6.2 The rhetoric of Ronald Reagan – the actor politician......Page 157
6.3 Sports metaphors and the broadcaster politician......Page 161
6.4 Reaching for the stars: intergalactic myth......Page 164
6.5 Intergalactic metaphors and light metaphors......Page 170
6.6 Conclusion......Page 178
7.1 Background – the Iron Lady......Page 180
7.2 The rhetoric of Margaret Thatcher......Page 183
7.3 Metaphor analysis......Page 193
7.4 Summary......Page 207
8.1 Background......Page 210
8.2 The rhetoric of Bill Clinton: metaphor and image presentation......Page 211
8.3 Metaphor analysis......Page 215
8.4 Metaphor diversity and everyday heroes......Page 234
8.5 Summary......Page 236
9.1 Background......Page 238
9.2 Blair, communication and leadership......Page 240
9.3 Blair and the rhetoric of legitimisation: the epic battle between good and evil......Page 243
9.4 Metaphor analysis......Page 249
9.5 Summary......Page 261
10.1 Introduction......Page 266
10.2 The rhetoric of George W. Bush: the moral accounting metaphor......Page 268
10.3 Metaphor analysis......Page 271
10.4 Summary......Page 293
11.1 Introduction......Page 295
11.2 Obama and the American Dream......Page 296
11.3 Classical rhetoric......Page 303
11.4 Metaphor analysis......Page 310
11.5 Blending of rhetorical traditions......Page 320
11.6 Conclusion......Page 324
12.1 Politicians and metaphor......Page 326
12.2 Overview of metaphor types in political speeches......Page 328
12.3 Metaphor and political communication......Page 333
12.4 Summary: myth, magic and power......Page 341
Appendix 1 Churchill Corpus (25 speeches)......Page 345
Appendix 2 Churchill’s Metaphors Classified by Type/Source Domain......Page 346
Appendix 3 Luther King Corpus (14 speeches)......Page 347
Appendix 4 Luther King’s Metaphors Classified by Type/Source Domain......Page 348
Appendix 5 Powell Corpus (24 speeches)......Page 350
Appendix 6 Powell’s Metaphors Classified by Type/Source Domain......Page 351
Appendix 7 Reagan Corpus (13 speeches)......Page 353
Appendix 8 Reagan’s Metaphors Classified by Type/Source Domain......Page 354
Appendix 9 Thatcher Corpus (11 speeches)......Page 356
Appendix 10 Thatcher’s Metaphors Classified by Type/Source Domain......Page 357
Appendix 11 Clinton Corpus (9 speeches)......Page 359
Appendix 12 Clinton’s Metaphors Classified by Type/Source Domain......Page 360
Appendix 13 Blair Corpus (14 speeches)......Page 362
Appendix 14 Blair’s Metaphors Classified by Type/Source Domain......Page 363
(ii) George Bush Junior corpus (15 speeches)......Page 365
Appendix 16 Metaphors of George Bush Junior and Senior......Page 366
Appendix 17 Obama Corpus (19 speeches)......Page 368
Appendix 18 Obama’s Metaphors Classified by Type/Source Domain......Page 369
Bibliography......Page 371
Index of Conceptual Metaphors......Page 377
General Index......Page 380