Political Public Relations: Concepts, Principles, and Applications

Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
List of Contributors
Preface
1. Defining and Mapping the Field of Theory and Research on Political Public Relations
	Introduction
	Towards aDefinition of Political Public Relations
	Organizations Relevant in the Context of Political Public Relations
	Political Public Relations and Related Fields
	Political Public Relations as aManagement Process
	Political Public Relations and Publics
	The Importance of Relationships in Political Public Relations
	Strategic Political Communication and Political Public Relations
	Outline of the Book
	References
2. Political Public Relations in History: Historical Roots and Scholarly Foundations
	Political PR History
	Media Effects Legacy
	Discourse and Relationships
	Activism and Social Change
	Conclusion
	Notes
	References
3. Ethical Questions, Quandaries, and Quagmires in Political Communication and a Framework for Moral Analyses
	Defining Ethics
	Sociopolitical Context
	Political Ethics and Public Relations Ethics
	Three Traditions of Political Public Relations Ethics
	Implementation of Ethics in Political Public Relations
	Conclusion
	Notes
	References
4. Digital Political Public Relations
	From Euphoria to Ubiquitous
	Campaign and Candidate Use and Impact
	Government’s Use and Impact
	Theory in Digital Political Public Relations
	Future Avenues for Digital Political Public Relations Research
	References
5. Political Public Relations and Relationship Management: Foundations and Challenges
	The Relational Perspective
	Relationship Management Theory
	Relationship Management, Political Marketing, and Political Public Relations
	Organization–Public Relationships
	Relationship Management Research in Political Contexts
	Social Media & Political Relationships
	Extending POPR
	Challenges for Political Relationship Management
	Affective Polarization
	Implications for Political Relationship Management
	Discussion and Conclusion
	Note
	References
6. The News Management Function of Political Public Relations
	What Is Political Public Relations
	The News Management Function: Theoretic Foundations
	Public Relations’ Role in Agenda Building: News Management
	21st Century News Management: Digital Media Scanning
	Strategic Narrative and Political Public Relations
	Strategic Narrative and Identity Formation
	Conclusion
	References
7. Political Public Relations and Strategic Framing: Underlying Mechanisms, Success Factors, and Impact
	ABrief Introduction to Framing Theory
	Strategic Framing in the Political Realm
	Conclusion
	Notes
	References
8. Government Communication and Political Public Relations
	Defining Government Communication
	Multidisciplinary Perspectives for the Study and Understanding of Government Communication
	21st Century Government Communication
	Challenges for Government Communication Research and Practice
	Conclusion
	Note
	References
9. Political Public Relations and Election Campaigning
	Public Relations Functions
	Understanding Election Campaigns
	Campaign Objectives and PR Functions
	Election Campaigning and Publics Theory
	Professionalization and Political Public Relations
	Personalization and Populism
	Negativity and Rebuttal
	21st Century Election Campaigns and Public Relations
	References
10. Political Public Relations and Crisis Communication: A Public Relations Perspective
	Key Dimensions for Crisis Communication
	Shared Rhetorical Roots
	Framing and Crisis Communication
	Crisis Manager Performance
	Conceptual Overlap: Crisis Promotion
	Preaching to the Choir
	Negative Affect
	Scandals
	Conclusion
	References
11. Presidential Public Relations in the United States
	Types of Presidential Public Relations
	Presidential Communications Organizations and Public Relations
	Organizational Influences on Public Relations
	Communications Effectiveness
	Presidential Public Relations and the News Media
	Presidential Public Relations and the Public
	Presidential Public Relations and Interest Groups
	Conclusion
	Notes
	References
12. Political Public Relations, Corporate Citizenship, and Corporate Issues Management
	Challenges of the Corporate Voice in Political Communication
	Foundations of Strategic Issues Management
	Corporate Personhood, Politics, and Issues Management
	Corporate Speech, Politics, and Issues Management
	Conclusion
	References
13. Political Public Relations and Lobbying: It’s about Shaping Public Discourse
	Distinctions & Synergies: Political Communication, Public Relations, & Political Public Relations
	Lobbying, Issues Management, and Advocacy
	Conclusion
	Note
	References
14. Public Relations and Public Diplomacy at a Crossroads: In Search of a Social Network Perspective
	Looking Back: Where PR and PD Intersect
	Happening Now: PR and PD Disrupted
	Moving Forward: PR and PD in aNetwork Society
	Conclusion
	References
15. Political Public Relations and Activist Network Strategies: The Influence of Framing and Institutionalization on Activist Issues  Management
	Issues Management and Relationship Networks
	The Network Strategy Framework
	Insights from Political Opportunity
	Issue Framing and Network Building
	Institutionalization and Network Formation
	Elaborating the Network Strategy Framework
	Conclusion
	Note
	References
16. Political Public Relations and Underrepresented Groups
	Three Meanings of Underrepresented Groups
	Three Types of Underrepresented Groups
	Conclusions
	Note
	References
17. New Challenges for Political Public Relations Professionals in the Era of Social Media
	Use of Social Media as aCampaigning Tool
	Limitations of Social Media as Tool for Maintaining Support and Governing
	The Maintenance of Spectacle and Simple Language
	Attacks on the Traditional Media
	Fake News, Bots, Rumors, and Foreign Meddling in Domestic Politics
	Filter Bubbles and Political Polarization
	Populism
	New Political Expectations of Corporations
	Strategies for Responding to Fake News
	Strategies for Responding to Presidential and Other Politicians’ Twitter Attacks
	Strategies for Responding to New Political Expectations of Corporations
	Conclusion
	References
18. Political Public Relations: Looking Back, Looking Forward
	Introduction
	Political Public Relations: Interactions and Engagement
	Looking Back, Looking Forward
	Concluding Thoughts
	References
Index