Podcasting For Dummies

Title Page
Copyright Page
Table of Contents
Foreword
Introduction
	About This Book
	Foolish Assumptions
	Icons Used in This Book
	Beyond the Book
	Where to Go from Here
Part 1 Podcasting on a Worldwide Frequency
	Chapter 1 Getting the Scoop on Podcasting
		Deciding Whether Podcasting Is for You
			You want to build your brand
			You want to deliver media on a regular basis
			You want to reach beyond the boundaries of broadcast media
			You have something to say
			You want to hear from your listeners
		Creating a Podcast
			Looking for the bare necessities
			Recording your first podcast
			Compressing your audio files
			Uploading your audio to the web
			Grabbing listeners
				Creating show notes
				Getting listed in directories
		There’s an App for That
			The old-timer: Apple Podcasts
			Podcasting on the go: Pocket Casts
			The 800-pound gorilla: Spotify
			YouTube podcasts
			Other podcast resources
	Chapter 2 Getting the Gadgets to Produce a Podcast
		Finding the Right Mic
			A beginner’s guide to mics
			Investing in a high-end mic
				Dynamic mics
				Condenser mics
		Podcasts Well with Others: The Mixing Board
			The anatomy of a mixing board
			Hooking up a mixer to your computer
		Listen Up: Headphones
		Accessorize! Accessorize! Accessorize!
	Chapter 3 Building Your Podcast’s Digital Workstation
		Budget-Friendly (aka Free) One-Size- Fits-All Software: Audacity
		Commercial Audio Software
			Adobe Audition
			Apple Logic Pro X
		Gluing It Together with RSS
		Podcast Management 101
			Size does matter
			Bandwidth demystified
	Chapter 4 Go, Go, Power Podcasters!
		Podcasting with Your Laptop
			Shure MVi
			RØDE Streamer X
		Podcasting with Your Mobile Devices
			RØDE VideoMic Me
			smartLav+
		Two for the Røde: The Wireless PRO
		Podcasting with Portable Recorders
			Zoom-zoom-zoom: The Handy Recorder line
				Zoom H1essential
				Zoom H2n
				Zoom H4n Pro
				Zoom H5 and H6
		From Cloud to Computer: Portable Audio Workflow
			Getting audio from your portable recorder
			Getting audio from your mobile device
Part 2 The Hills Are Alive with the Sound of Podcasting
	Chapter 5 Before You Hit the Record Button
		Choosing a Topic
		Finding Your Voice
		Finding Your Collective Voice
		Deciding Whether You Need an Outline or Script
		Determining a Length for Your Show
			The value of the short podcast
			A little length won’t kill you
			Finding a happy medium
		Mark Your Calendar: Posting Schedule
			Posting daily
			Posting weekly
			Posting biweekly (or fortnightly for our friends in the Commonwealth)
			Posting monthly
		I Hear Music (and It Sounds Like Police Sirens!)
			The powers that be
				Federal Communications Commission (FCC)
				Recording Industry Association of America (RIAA)
				Electronic Frontier Foundation (EFF)
				Creative Commons (CC)
			I can name that tune . . . I wrote it!
			I’ll take the First: Free speech versus slander
	Chapter 6 Interview-Fu: Talk to Me, Grasshopper
		I’ll Have My People Call Your People: Interview Requests
		Preparing for Interviews
			Asking great questions
			Avoiding inappropriate questions
			Feelin’ the synergy
		Recording Interviews
			Recording using Zoom
			Recording using StreamYard
			Recording using hardware
		Prepping Your Green Room for Guests
			Welcoming in-studio guests
			Meeting guests on their own turf
		Ensuring Trouble-Free Recordings
	Chapter 7 So What Are You Waiting For? Record, Already!
		Did Your Sound Check Clear the Bank?
			Understanding dB levels
			Setting your levels
		Noises Off: Capturing Ambient Noise
			Identifying ambient noise
			Minimizing ambient noise
		Take Your Time and Hurry Up: Pacing and Clock Management
			Take the potato out of your mouth and enunciate
			And now let’s take a break for station identification
		Concerning Tangents and Their Val — Oh, Look, a Butterfly!
			“Say, that reminds me of something . . .”
			“But getting back to what I was saying earlier . . .”
		Getting Started with Audacity
	Chapter 8 Cleanup, Podcast Aisle 8!
		A Few Reasons to Consider Editing
		Editing with Audacity
		Making Your Musical Bed and Lying in It: Background Music
			Finding the right balance
			Applying bed music the right way
			Setting volume levels for bed music
		Making an Entrance: Intros
			Theme music
			Intro greeting
		Exit, Stage Left: Outros
			Leave the audience wanting more
			Coming soon to a media player near you
Part 3 You’ve Recorded Your Voice: Now What?
	Chapter 9 Shrink That Puppy and Slap a Label on It
		A Kilobit of Me, and a Whole Lot of You: Understanding Kbps
		Care for a Sample, Sir? (Audio Sample Rates)
		ID3 Tags: The 411 of Podcasting
			Tell me about yourself: All about ID3 tags
			IDentity crisis: Making ID3 tags work for podcasting
			Creating and editing ID3 tags
	Chapter 10 Move It on Up (to Your Web Server)
		Show Art: Getting Graphic with Your Podcast
		Adopting an Effective File-Naming Convention
		Making Your Connection with an FTP Application
			Step-by-step (or quack-by-quack) setup for Cyberduck
			Step-by-step setup for FileZilla
			A place on your web server for your stuff
			Uploading your files
		Uploading to a Podcast-Specific Host
	Chapter 11 Providing Show Notes
		Show Note Etiquette
		Planning the Post
			It’s all in the details
			A picture is worth a thousand words
		Posting Your Show Notes
			Posting in WordPress
			Posting on LibSyn
		Boosting Search Engine Rankings
			Loading up your titles
			Soliciting backlinks
Part 4 Start Spreadin’ the News about Your Podcast
	Chapter 12 Speaking Directly to Your Peeps
		Gathering Listener Feedback
		Fostering Comments on Your Blog
		Focusing on Online Forums
		Socializing with Social Media
			Facebook
			X (the platform formerly known as Twitter)
			Pinterest
			YouTube
			Instagram
			Threads
		Using Voicemail
		Building a Community with Discord
		Seeking the Comments of Others
			Trying a general search
			Searching on a site, blog, or social media platform
		Dealing with Negative Comments
	Chapter 13 Fishing for Listeners
		Getting Your Podcast Ready for Promotion
			Polishing your presentation
			Checking your bandwidth
			Figuring out your USP
		Exploring Various Advertising Options
			Give me a boost, Facebook
			Insta-traffic with Instagram
			Writing press releases
				PR Newswire
				PRWeb
		Promoting Your Podcast
			Optimizing your site for search engines
			Submitting promos to other podcasts
			Recording your promo
			Giving interviews
			Generating buzz
Part 5 Podcasting the World of Tomorrow . . .  Today!
	Chapter 14 Podcasting and AI
		Editing Made Easy with Hindenburg PRO
		Getting Descript-ive
		Adding ChatGPT to Your Toolbelt
		Helping AI Generate the Best Results: Prompt Engineering
		The Ethics of AI
	Chapter 15 Podcasting on YouTube
		A Hostile Welcome: The Demands of Video
		YouTube: We’re Here to Help
		Adding the Video Element: Creating a Podcast for YouTube
			Keeping it simple: Introducing video to an audio podcast
			Pro-level video podcasting: Working with a multicam setup in Adobe Premiere
		Crossing the Finish Line: Taking Your Podcast to YouTube
			Tell us about yourself: The Details window
			Adding more to your podcast: Video elements
			Making sure you’re above board: Checks
			Drop it like it’s HAWT: Publishing your video
			Grabbing attention: The art of the thumbnail
	Chapter 16 One Giant Leap for Podcasting: Live Streaming Content
		Going Live
		Setting up a Streaming Account
		Setting the Stage: Working with RØDE Streamer X and Streamlabs
			Streamer X: Livestreaming wherever you are
			Streamlabs: Your livestreaming control board
		And You’re Live! Podcasting in the Moment
		It’s a Stream! No, It’s a Podcast. No, It’s a Stream and a Podcast!
Part 6 The Part of Tens
	Chapter 17 Ten Things We Wish We Had Known When We Started Podcasting
		Use Your Mic Effectively
		Make Sure Others Can See Your Screen
		Share Your Podcast the Right Way
		Have a Plan
		Create Five to Ten Episodes before Going Live
		Don’t Rubber Stamp Your Next Podcast
		Control the Environment for Audio and Video
		Your Guests’ Audio Should Sound as Good as Yours
		Don’t Wing It with Interviews
		Look at the Camera, Not Your Screen
	Chapter 18 Ten Types of Podcasts to Check Out
		Tech Podcasts
		Independent Media Podcasts
		Science Podcasts
		Self-Development Podcasts
		Comedy Podcasts
		Slice-of-Life Podcasts
		Gaming Podcasts
		Podcasts of the Pen
		Geek Podcasts
		Podcasts about . . . Podcasting
	Chapter 19 Ten Original Podcasters
		Mignon Fogarty
		Adam Curry
		Mur Lafferty
		Steve Boyett
		Adam Christianson
		Dave Slusher
		Scott Sigler
		Michael Butler
		Dr. Pamela Gay
		Brian Ibbott
Index
EULA