Persuasive technology: using computers to change what we think and do

Table of Contents
BackCover
Persuasive Technology - Using Computers to Change What We Think and Do
Foreword
Preface
	Introduction—Persuasion in the Digital Age
	Persuasion on the Web
	Beyond the Web
	The Emergence of "Captology
	Advantage over Traditional Media: Interactivity
	Advantages over Human Persuaders
	How to Read This Book
Chapter 1: Overview of Captology
	Focus on the Human-Computer Relationship
	Persuasion Is Based on Intentions, Not Outcomes
	Levels of Persuasion: Macro and Micro
	Captology: Summary of Key Terms and Concepts
Chapter 2: The Functional Triad—Computers in Persuasive Roles
	The Functional Triad: Roles Computers Play
	Applying the Functional Triad to Captology
Chapter 3: Computers as Persuasive Tools
	Seven Types of Persuasive Technology Tools
	Reduction Technology: Persuading through Simplifying
	Tunneling Technology: Guided Persuasion
	Tailoring Technology: Persuasion through Customization
	Suggestion Technology: Intervening at the Right Time
	Self-Monitoring Technology: Taking the Tedium Out of Tracking
	Surveillance Technology: Persuasion through Observation
	Conditioning Technology: Reinforcing Target Behaviors
	The Right Persuasive Tool(s) for the Job
Chapter 4: Computers as Persuasive Media—Simulation
	Persuading through Computer Simulation
	Cause-and-Effect Simulations: Offering Exploration and Insight
	Cause-and-Effect Simulation: Sources of Persuasive Power
	Environment Simulations: Creating Spaces for Persuasive Experiences
	Object Simulations: Providing Experiences in Everyday Contexts
Chapter 5: Computers as Persuasive Social Actors
	Five Types of Social Cues
	Persuasion through Physical Cues
	Using Psychological Cues to Persuade
	Influencing through Language
	Social Dynamics
	Persuading by Adopting Social Roles
	Social Cues: Handle with Care
Chapter 6: Credibility and Computers
	What Is “Credibility?
	When Credibility Matters in Human-Computer Interaction
	Four Types of Credibility
	Dynamics of Computer Credibility
	Errors in Credibility Evaluations
	Appropriate Credibility Perceptions
	The Future of Computer Credibility
Chapter 7: Credibility and the World Wide Web
	The Importance of Web Credibility
	Variability of Web Credibility
	Two Sides of Web Credibility
	The Stanford Web Credibility Studies
	Trustworthiness and Expertise on the Web
	The Four Types of Web Credibility
	The Web Credibility Framework
	The Web Credibility Grid
	The Future of Web Credibility Research and Design
Chapter 8: Increasing Persuasion through Mobility and Connectivity
	An Emerging Frontier for Persuasive Technology
	Persuasion through Mobile Technology
	Persuasion through Connected Technology
	The Future of Mobile and Connected Persuasive Technology
Chapter 9: The Ethics of Persuasive Technology
	Is Persuasion Unethical?
	Unique Ethical Concerns Related to Persuasive Technology
	Intentions, Methods, and Outcomes: Three Areas Worthy of Inquiry
	When Persuasion Targets Vulnerable Groups
	Stakeholder Analysis: A Methodology for Analyzing Ethics
	Education Is Key
Chapter 10: Captology—Looking Forward
	Five Future Trends in Captology
	Looking Forward Responsibly
Indexs
	Index A
	Index B
	Index C
	Index D
	Index E
	Index F
	Index G
	Index H
	Index I
	Index K
	Index L
	Index M
	Index N
	Index P
	Index Q
	Index R
	Index S
	Index T
	Index U
	Index V
	Index W
List of Figures
List of Tables
List of Sidebars
List of Principles