Pathways into Creative Working Lives

Acknowledgements
Contents
Notes on Contributors
1 Creative Aspiration and the Betrayal of Promise? The Experience of New Creative Workers • Stephanie Taylor and Susan Luckman
	Introduction
	Finding Your Own Pathway into Creative Work
	The Higher Education Pathway
	Where the Obstacles Arise
		Informal Employment Practices
		Self-Employment
		Location
		Identities
	The Chapters in This Collection
	References
Part I: Transitions and Trajectories: Entering Creative Work
	2 Unexpected Enterprises: Remixing Creative Entrepreneurship • Emma Agusita and Daniel Ashton
		Introduction
		Creative Entrepreneurship: Higher Education and the Creative Economy
		The Unexpected Enterprises Project: Examining Entrepreneurial Futures for Creative Work
			Entrepreneurial Narratives
			Self-promotion Activity
			Spaces and Networking Activity
			Business Planning Activity
		Contesting and (Re)creating Creative Entrepreneurship Education
			Entrepreneurial Stories as Life Stories
			Self-promotion: Narratives of the Self and the World
			Spaces and Networking: Reimagining Creative Collaboration
			Business Planning: Failure, Shortcomings and Everyday Practice
		Conclusions
		References
	3 Work Story: New Entrants’ Narrations of Their Aspirations and Experiences of Media Production Work • Anne O’Brien and Páraic Kerrigan
		Introduction
		Getting into Creative Work
		Ireland as Context for Study
		Methodology
		Findings
			Expectations and Reality
			Education as Preparation—Or Not?
			Work Transitions While at University
			Reframing Themselves and the CCIs
		Discussion
		Conclusion
		References
	4 Creative Graduates’ Pathways in the Hybrid Cultural Economy of Contemporary Russia • Margarita Kuleva
		Introduction
		Literature Review
		Methodology
		The Hybrid Cultural Economy in Contemporary Russia
		Working Conditions in the Public and Private Sectors of Russia’s Creative Economy
		Career Trajectories of Russian Creative Workers
		Creative Identities
		Conclusion
		Funding
		References
	5 Young Women’s Aspirations and Transitions into, through and away from Contemporary Creative Work • Kim Allen
		Introduction
		The Research
		Encountering Creative Work: Recalibrating Aspirations
		Getting in and Getting on: Negotiating Competition and Self-promotion
		Abandoning Creative Aspirations (Or When Love Is Not Enough)
		Conclusion
		References
	6 Working the Field: Career Pathways Amongst Artists and Writers in Shanghai • Xin Gu and Justin O’Connor
		Introduction
		Creative Work and Creative Subjectivity: Self-Estrangement
		Chinese Creative Subjectivity: Between the Market and the State
		From Self-Actualisation and Self-Repair to Self-Alienation
		Voices of Alienation
			Liang
			Jun
		Self-Alienation in Creative Work
		Conclusion
		References
	7 In the Orbit of the Art Biennial: Reflecting on the Networks of Donors, Mediators, Artists and Curators • Elena Trubina
		Introduction
		The Art Biennials as the Main Sites of Production, Distribution and Consumption of Contemporary Art
		The Ural Industrial Biennial
		Mediators: Inventively Engaging the Audiences into Discussions of Contemporary Art
		Conclusion
		References
Part II: Reframing the Worker Experience: Concepts and Practices
	8 ‘Meaning and Soul’: Co-working, Creative Career and Independent Co-work Spaces • George Morgan
		Introduction
		Outsourcing, Digital Labour and the New Economy
			Ho Chi Minh City: OpenHub
			Sydney: Commune
			Reykjavik: Studio 53
		Discussion
		Conclusion
		References
	9 Expat Agencies: Expatriation and Exploitation in the Creative Industries in the UK and the Netherlands • Frederick Harry Pitts
		Introduction
		(Fl)expatriation and Self-Initiated Expatriation
		Expat Agencies in Amsterdam: A Case Study
		Conclusion
		References
	10 Diversity Initiatives and Addressing Inequalities in Craft • Karen Patel
		Inequalities in the UK Craft Sector
		Diversity Initiatives and This Research
		Diversity Discourses and Addressing Inequalities in Craft
		Challenges for Women Makers of Colour
			Person: Online Identity and the Threat of Racism
			Platform: Digital and Social Media Skills
			Practice: Social Media Use in Craft Practice
		Using Diversity Discourses in Research Into Creative Industries Work
		Conclusion: Opportunities to Unblock Pathways Into Craft
		References
	11 Becoming and Being a Creative and Entrepreneurial Mum in Finland • Hanna-Mari Ikonen
		Introduction
		Creative Work, Mumpreneurship, and the Culture of Intensive Mothering
		The Finnish Context
		The Research
		Pathways into Creative Entrepreneurship
		Explaining the Ways of Being a Creative Entrepreneur and Mother
		Conclusions
		References
	12 It Started with the Arts and Now It Concerns All Sectors: The Case of Smart, a Cooperative of ‘Salaried Autonomous Workers’ • Annalisa Murgia and Sarah de Heusch
		Introduction
		‘Collectively Individualised’: On the Increase of Fragmentation, But Also the Emerging Attempts at Collective Organisation
		Research Context
		Methodology
		How to Bridge Autonomy and Solidarity: The Case of Smart
			From Artists to Creative Workers to All Freelancers
			From a Labour Market Intermediary to a ‘Quasi-union’
			From Nationally to Internationally Based Projects and Networks
		Conclusions: A Constantly Evolving Cooperative in a Constantly Evolving Labour Market
		References
	13 Reputation and Personal Branding in the Platform Economy • Alessandro Gandini and Ivana Pais
		Introduction
		Low-Skilled Labour: The Next Personal Branding Frontier?
		Personal Branding in Platform Labour: Creating Authenticity
		Platform Labour and Personal Branding: From Structure to Agency, and Back
		Signalling Expertise: Peer Evaluation as a Dominant Strategy
		Conclusion
		References
	14 Cities’ Hope Labour in Insecure Times: On Aspiring Creative Industries, Travelling Expectations and Aesthetic Pedagogies • Marguerite van den Berg
		‘Personalities, Not Personnel’
		Rotterdam’s Desired Economy
		Imagining New Populations as Hope Labour
		Travelling Expectations
		Displacements and Mandatory Aesthetic ‘Participation’
		Dress Advice for the Precarious Unemployed
		Conclusions
		References
Part III: Conclusion
	15 New Pathways into Creative Work? • Stephanie Taylor and Susan Luckman
		Introduction
		The Conventional Pathway into Working Life
		The Distinctiveness of Creative Work Experience
		The Contemporary Work Experience
		The Pathway of (False) Promise
		A Worker’s View of the Pathway
		References
Index