Norman Bel Geddes: American design visionary

Cover
 Contents
 List of Illustrations
 List of Plates
 Acknowledgments
 Introduction
 1 Becoming a Practical Visionary: Bel Geddesâ#x80
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s Youth and Early Career
 Portraiture and advertising illustration
 Christian Science and Fordism
 InWhich magazine
 2 Transforming Audiences: Stage Design to Industrial Design
 Bel Geddesâ#x80
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s knowledge of Theosophy, psychology, and advertising
 Theater Number 6: Merging the audience and actors
 Bel Geddesâ#x80
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s stage design course, 1922â#x80
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1928
 Franklin Simon window displays, 1927â#x80
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1930
 J. Walter Thompson assembly hall, 1929. 4 A Machine-Age Architecturalist: Planning the Factory, Service Station, and the Mass-Produced HomeToledo Scale factory
 The House of Tomorrow, 1931
 A modern, mass-produced service station: Socony-Vacuum, 1934
 Hopes for the factory-built house, 1939â#x80
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1945
 Bel Geddes seeks an architectural license
 5 Streamlining: From Imagined Ideal to Commercial Reality
 Graham-Paige Motor Cars, c. 1928â#x80
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1933
 Horizons and ideal streamlining: Car number 8 and Pan American Airways
 Critics of streamlining
 Chrysler job: Publicizing and designing the ideal car, 1934
 Bel Geddes designs for Chrysler. From stage design to architecture: Plans for the Chicago Worldâ#x80
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s Fair, 1933The therapeutics of color in interior design, c. 1930
 Design proposal for the Kharkov Theater, Ukraine, 1931
 Architecture as a lively art
 3 Horizons: Publicizing the Visionary Designer
 Promoting the artist in industry
 The Aerial Restaurant, Air Liner Number 4, and the Standard Gas Equipment stove
 Horizons and Towards a New Architecture
 Influences of Technocracy and scientific management
 Horizonsâ#x80
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 press reception
 Technological forecasting in Horizons. Ideal streamlining and the rear-engine debateCleanlining and novel uses of streamlining, c. 1932â#x80
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1950
 6 Consumer Research: Imagining the Ideal Consumer, Developing a Popular, Modern Aesthetic
 Early consumer surveys: Philco and Abeyton Realty
 â#x80
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Tomorrowâ#x80
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s Consumer, â#x80
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 1943
 Designing for the postwar consumer: Shell Oil, Radio Corporation of America, and Rittenhouse Chimes
 7 The Production and Consumption of Model Worlds: Futurama and â#x80
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War Maneuver Modelsâ#x80
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 Exhibition, 1937â#x80
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1944
 Miniature games: The origins of Bel Geddesâ#x80
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s modeling and futurology. Shell Oil â#x80
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City of Tomorrowâ#x80
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 advertisement, 1937The General Motors Futurama exhibit, New York Worldâ#x80
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s Fair, 1939â#x80
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1940
 Futuramaâ#x80
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planning and research: Creating a theatrical simulation
 Constructing the future: The publicity and the press
 Futurama as an advertisement
 War Models in Life Magazine, 1942, and at The Museum of Modern Art, New York, 1944
 Conclusion
 Notes
 Index.