New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies

Foreword
Acknowledgments
Contents
About the Authors
List of Figures
List of Tables
Chapter 1: Introduction
	1 The Fascinating World of Luxury and New Technological Innovations
	2 Luxury and New Technologies: A New Promising Match?
	References
Chapter 2: The Issue of Integrating New Technologies in Luxury Marketing: A Literature Review
	1 Introduction
	2 Theoretical Background
		2.1 The Relevance of New Technologies and the Digital Transformation
		2.2 New Technologies as Key Enablers Factors of Digital Transformation
			2.2.1	 Big Data
			2.2.2	 Internet of Things
			2.2.3	 Artificial Intelligence
			2.2.4	 Virtual Reality and Augmented Reality
			2.2.5	 Blockchain
			2.2.6	 Metaverse
		2.3 Luxury Market and Luxury Consumption
	3 Methodology
		3.1 Phase 1: Keywords Definition
		3.2 Phase 2: Database Extraction and Querying
		3.3 Phase 3: Data Preparation
		3.4 Phase 4: LDA
		3.5 Phase 5: Data Analysis—Emerging Findings and Topic Modeling
	4 Findings
		4.1 Luxury Fashion and New Technologies
		4.2 Luxury Tourism and New Technologies
		4.3 Luxury Food and New Technologies
		4.4 Luxury Real Estate and New Technologies
		4.5 Miscellanea
			4.5.1	 Luxury Lifestyle and Wellness
			4.5.2	 Health, Plastic Surgery, and Aesthetics
			4.5.3	 Wellness and Fitness
			4.5.4	 Automotive
	5 Conclusions
	References
Chapter 3: Integrating Smart Objects and Artificial Intelligence in Luxury Fashion Retail: The Role of Consumers’ Status Consumption Orientation
	1 Introduction
	2 Theoretical Background
		2.1 New Technological Integration in Luxury Retail
		2.2 The Role of Consumers’ Status Consumption Orientation
	3 Methodology
		3.1 Sample and Materials
		3.2 Questionnaire
	4 Results
	5 General Discussion and Conclusion
	References
Chapter 4: Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism
	1 Introduction
	2 Theoretical Background
		2.1 The Evolution of Luxury Hospitality
		2.2 Consumers’ Materialism
	3 Methodology
		3.1 Sample and Materials
		3.2 Questionnaire
	4 Results
	5 General Discussion and Conclusion
	References
Chapter 5: Integrating Smart Objects and Artificial Intelligence in Real Estate: Luxury Real Estate Communication Focus (Prestigiousness vs. “smartness”), and the Role of Consumers’ Conspicuous Consumption Orientation
	1 Introduction
	2 Theoretical Background
		2.1 The Luxury Real Estate Industry and New Technological Opportunities
		2.2 The Role of Consumers’ Conspicuous Consumption Orientation
	3 Methodology
		3.1 Sample and Materials
		3.2 Questionnaire
	4 Results
	5 General Discussion and Conclusion
	References
Chapter 6: Integrating Blockchain Technologies in Wine Industries: The Role of Perceived Self-Service Technologies Quality and Consumers’ Need for Uniqueness
	1 Introduction
	2 Theoretical Background
		2.1 The Relevance of Blockchain Technology in Food Traceability
		2.2 The Role of Consumers’ Needs for Uniqueness
	3 Methodology
		3.1 Sample and Materials
		3.2 Questionnaire
	4 Results
	5 General Discussion and Conclusion
	References
Chapter 7: Integrating New Technologies in Aesthetic Clinical Surgery: The Role of Consumers’ Vanity
	1 Introduction
	2 Theoretical Background
		2.1 Luxury Healthcare
		2.2 The Role of Consumers’ Vanity
	3 Methodology
		3.1 Sample and Materials
		3.2 Questionnaire
	4 Results
	5 General Discussion and Conclusions
	References
Chapter 8: Conclusions
	1 The Issue of Integrating New Technologies in Luxury Industries and Consumption
	2 Overall Findings
	References
Appendix A: Survey Related to the Study in Chap. 3 “Fashion”
	Introduction
	Status Consumption Orientation
	Willingness to Buy
	Sociodemographic Variables
Appendix B: Survey Related to the Study in Chap. 4 “Tourism & Hospitality”
	Introduction
	Consumers’ Materialism
	Willingness to Buy
	Sociodemographic Variables
Appendix C: Survey Related to the Study in Chap. 5 “Real Estate”
	Introduction
	Conspicuous Consumption Orientation
	Willingness to Buy
	Sociodemographic Variables
Appendix D: Survey Related to the Study in Chap. 6 “Food”
	Introduction
	Need for Uniqueness
	Perceived Self-Service Technology Quality
	Willingness to Buy
	Sociodemographic Variables
Appendix E: Survey Related to the Study in Chap. 7 “Health & Wellness”
	Introduction
	Vanity
	Willingness to Buy
	Sociodemographic Variables
Glossary
Index