New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxix
The business-to-business vs. consumer marketing debate: A prime opportunity for teaching creativity....Pages 1-1
Value of Group Projects — Australian and Asian Students Compared....Pages 2-6
Determinant Skills for Developing Effective Marketing Curriculum....Pages 7-11
Determinants of Teenagers’ Brand Buying Behavior — Development of a Structural Equation Model....Pages 12-16
College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing....Pages 17-24
The Adolescent’s Influence on the Acquisition of Family Electronic Equipment....Pages 25-30
Market orientation, top management emphasis, and performance within University Schools of Business: An examination of correlations for three markets....Pages 31-31
A Counter-Chaos Marketing Strategy: Survival and Success in Turbulent Markets....Pages 32-34
Market segments: Revealed or constructed?....Pages 35-35
The Effectiveness of the Implementation of a Competitive Marketing Strategy — a Model....Pages 36-40
Designing Retail Shopping Experiences: An Application of Experiential Learning Theory....Pages 41-48
An Exploration into the Potential of Empathy for the Selection of Retail Employees....Pages 49-49
Customer Automatic Thinking and Store Choice....Pages 50-55
Timing, congruence, attractiveness and value: The impact of premium Characteristics on consumers’ perceptions of sales promotions....Pages 56-56
Incorporating Confidence and Competition in Attitude Models to Predict Customer Intentions Toward Retailers....Pages 57-57
A Conceptualization of the Influence of Culture Upon the Customer Value Hierarchy....Pages 58-63
The dependence between disturbances in supply chains....Pages 64-64
An integrated model of channel conflict....Pages 65-65
An exploratory investigation into the marketing practices of small Asian-Owned Retail Businesses in the U.K....Pages 66-66
Does intensity of personally felt emotions matter more than nature of emotions to influence attitude toward the ad (Aad) and attitude toward the brand(Ab)?....Pages 67-67
Agency Creative Identities and Risk Taking....Pages 68-68
Developing effective slogans for the African tourism industry: Analysis of Cohort Perceptions and Reactions....Pages 69-69
Eco-Oriented Corporate Culture: A Critical Evaluation....Pages 70-70
Attitudes and Behaviors of College Students in Regards to the Environment and Recycling....Pages 71-79
Environmental Collaboration: The Role of Green Alliance Catalyzing Entrepreneurs....Pages 80-86
An Exploration of Consumers’ Experiences During and after a Natural Disaster: A Case Study in Central Florida....Pages 87-88
Pricing Strategy in a Clearance Period....Pages 89-93
Framing Deals to Influence Consumers’ Buying Intentions: An Exploratory Study....Pages 94-99
An Analysis of Consumers’ Interpretations of the Semantic Phrases Found in Comparative Price Advertisements....Pages 100-100
The Impact of Advertising on the Success of Brand and Line Extensions....Pages 101-101
Enhancing Brand Preference Through Sponsorship: A Self-Congruity Model....Pages 102-102
Unintended Consequences of the U.S. Television Ratings System....Pages 103-103
Attitude Toward Advertising: Race and Gender Differences....Pages 104-110
Unique Positioning to an Elusive Market: Targeting Teenagers....Pages 111-117
Customer Organizational Commitment’s Impact on Consumers’ Ethical Judgments....Pages 118-118
The Value of Corporate Citizenship to Business Customers: Research Directions....Pages 119-123
Need for Cognition, Information and Moral Decision Making in Marketing Exchange: A Partial Model....Pages 124-130
A Conjoint Clusterwise Regression Analysis of Business Ethical Tolerance....Pages 131-131
Making a Difference: A Non-Governmental Organization’s Campaign to Save the Ozone Layer....Pages 132-133
A Multicultural Investigation into Consumer Environmental Concern: A Follow up Study....Pages 134-136
Determinants of Ethnocentric Tendences in Purchasing Behaviour in the Republic of Croatia....Pages 137-142
A Wakening the Tiger: Managing South East Asian Brands in the Global Economy....Pages 143-143
A Closer Look at E-Shopping: Segmenting by Browsing and Purchasing Patterns....Pages 144-144
A Comparative Study of Online Shoppers and Store-Prone Shoppers....Pages 145-149
Internet-Based Customer Service Systems: What are They and When are They Successful? 1 ....Pages 150-153
Exploring Piracy Purchase Intensions: The Case of VCDs....Pages 154-154
The Decision Process in the Selection of a Wedding Gown....Pages 155-155
Two Strategies of Consumer Search: How Customers find E-Commerce Sites....Pages 156-158
Marketing Implications of the Federal Trademark Dilution Act: An Empirical Investigation of Definitional and Measurement Issues....Pages 159-163
The Role of Organization Mission and Commitment to Excellence in the Innovation Process in a Non-Profit Motivated Organization....Pages 164-165
Impact of Top Management–s Myopic Behavior on Organizational Market Orientation: A Conceptual Model....Pages 166-172
A Meta-Theory of Marketing Performance Audits....Pages 173-177
Local Retail Segmentation using the CETSCALE: A Test of Comparative Advertising Effectiveness in the Domestic Versus Imported Luxury Sedan Market....Pages 178-178
Managing Trade Promotions in Marketing Channels: Antecedents to Participation Decisions....Pages 179-179
The Attractiveness of a Business Philosophy: The Case of ECR....Pages 180-180
Individual Factors Explaining Colombian Moviegoers– Consultation of Film Critics....Pages 181-185
Summary Brief — The Brand Personality as a Basis for Consumer-Brand Relationships....Pages 186-190
What is Best: French, English, or Spanish? Examining the Relationship between Language and Consumer Brand Evaluations....Pages 191-191
Export Sales Unit Effectiveness: The Influences of Export Sales Organization Design, Management Control, and Managerial Characteristics and Behaviors....Pages 192-192
Revisiting the Concentration versus Spreading Debate: An Investigation into the Overseas Market Servicing Strategies of Queen’S Award for Export Winners....Pages 193-193
Differences between Low vs. High-Performance Exporters: A case of Chinese State-Owned Enterprises....Pages 194-200
The Effect of Information Technology on Salesperson Performance....Pages 201-201
Taking Another Look at Organizational Commitment....Pages 202-202
Commercial Comprehension; A Viable Construct for Salesperson Selection?....Pages 203-209
Charitable Behavior and Rationality: Individual Contributions to Public Goods, the Case of the Georgia Public Television....Pages 210-210
An Exploration of Consumers’ Experiences During and After a Natural Disaster....Pages 211-211
Online Purchase Decision and Its Implication on E-Tailing Strategies....Pages 212-217
Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix....Pages 218-222
Information Technology and Inventory Management: The Case for Contemporaneous Speculation in Retailing Channels....Pages 223-223
Female Gender Images in Australian Advertising: A Comparison of Magazines Targeting Children and Teenagers....Pages 224-224
Advertising Imagery Employed by Disaster Relief Organisations and Media Stereotyping of the Recipients of Aid....Pages 225-229
A Three-Country Study of Consumers’ Ethical Ideology: Brunei, Britain and Hong Kong....Pages 230-230
The Influence of Gender on Buyer-Seller Relationships in Business to Business....Pages 231-231
Commercializing Innovations in SME–s: Insights into Australian Marketing Innovation....Pages 232-237
Instructional Philosophy....Pages 238-238
Teaching philosophy....Pages 239-239
I am a Bridge: Overview of Teaching Philosophy....Pages 240-240
Teaching Philosophy....Pages 241-241
An Introduction to E-Services: The ABCs of an E-CRM Ecosystem....Pages 242-242
Service Reliability and the Market Orientation- Performance Link....Pages 243-243
Soliciting Charity as Supplemental Revenue: An Integrated Model of Service Delivery and Philanthropic Factors....Pages 244-244
Familiarity With and Evaluation of “E” Versus Brick and Mortar Stores: An Exploratory Investigation....Pages 245-250
The Internet, Role Overload and Convenience Consumption: Evidence from Australia....Pages 251-256
The Use of the Internet as a Subjective Leisure Experience a Study of Australian University Students....Pages 257-257
Internet Usage within B2B Exchange Partnerships: A Concecptual Model and Research Propositions....Pages 258-258
Familiarity, Leisure, Role Overload, Communication, and Opportunism: Uses and Misuses of the Internet....Pages 259-262
The Role of Spectators’ Attitudes Toward Commercialization on the Effectiveness of Corporate Sponsorhip of Sporting Events....Pages 263-263
Pursuing the Ultimate free Agents in the New Millennium: Fans....Pages 264-264
Sports Marketing: Services Marketing 20 Years Later?....Pages 265-265
The Moderating Role of Service Environment on the Customer Share → Customer Commitment Relationship....Pages 266-271
An Integrated Framework to Achieve Effective Problem Solving: From Basic Research to Decision Making and Viceversa....Pages 272-276
Alcohol, Advertising and the Theory of Exchange....Pages 277-281
The Incorporation of a Trend Dimension in Multi-Item Measures....Pages 282-282
A Suggested Standard Error for Interaction Coefficients in Latent Variable Regression....Pages 283-288
MEC Restrictions: Interpretation, Analysis and Solution....Pages 289-289
Do Satisfaction Claims Affect Consumers’ Responses in Servicescapes?....Pages 290-295
“Waiter, There’s a Dead Fly in my Soup:” Facility-Based Failures and Recovery Strategies....Pages 296-296
Emotions as Tools: A Conceptual Framework of Consumers’ Use of Emotions in Service Contexts....Pages 297-298
Poster Session: Measuring the Acceptance of Functional Food Innovations - Presentation of a Model For Future Research....Pages 299-299
Back Matter....Pages 301-302