New Channels of Music Distribution

Cover......Page 1
Title......Page 4
Copyright......Page 5
CONTENTS......Page 6
About the Author......Page 11
Overview......Page 14
1 Music Industry Study and Facts......Page 15
Music Lifestyle......Page 16
Today’s Celebrity Culture......Page 17
Mobile Music......Page 18
Downloading and Streaming......Page 19
Musical Merchandising......Page 20
Advertising Is OK......Page 21
Current Trend Predictions in Today’s Music Market......Page 22
Airtime Availability......Page 26
New Trends/Platforms of Music Video Promotion......Page 27
YouTube Statistics......Page 28
Promotional Strategies of Music Videos......Page 29
Copyright......Page 33
Music Publishing......Page 35
What Music Publishers Do......Page 37
Performing Rights Organizations......Page 38
The Business of Music Licensing......Page 42
Music Licensing Company Listing......Page 46
Manufacturing Processes......Page 50
Press on Demand......Page 51
Product Platforms......Page 52
Music Video: Pre-and Post-Production......Page 55
Understanding the Entire Production Process......Page 57
MVPA......Page 58
(Major) Independent Distributors......Page 61
Independent Distributors......Page 62
Rack Jobbers......Page 63
Exporters......Page 64
Digital Distribution......Page 65
Independent Distribution Associations......Page 66
Music Distribution Process......Page 69
Pricing......Page 70
Distribution Payment Terms......Page 71
Invoicing......Page 72
Getting Started......Page 73
Distributors and Promotion......Page 74
Collection......Page 75
Catalogs and Databases......Page 77
Commercial Radio/College/Internet Tracking Services......Page 83
How to Get a UPC Number for Your Product......Page 84
ISRC......Page 85
Cutouts, Repackaging......Page 88
Mail Order......Page 89
Branding the Music......Page 90
Adding Corporate Sponsorship Support......Page 92
8 Internet Marketing......Page 94
Managing Your Online Social Reputation......Page 95
Online Music Distribution Services......Page 96
Email Campaigns......Page 97
(New) Online Marketing Tools......Page 98
Creating Your Own Music Website......Page 99
Search Engines and Optimization......Page 100
The Importance of Radio Airplay......Page 102
Industry Trades......Page 103
FMQB......Page 104
College Music Journal......Page 105
Radio Promo (The New Trend)......Page 106
Best Time of the Year to Push Radio......Page 108
College Radio Promo Campaigns......Page 110
Internet Radio......Page 111
Satellite Radio......Page 115
Touring and Booking Agents......Page 117
Show Sales......Page 118
Fan Clubs......Page 119
Campaign Management......Page 120
Advertising......Page 121
Corporate Advantages......Page 122
Advantages and Disadvantages of Sole Proprietorships......Page 124
Advantages and Disadvantages of General Partnerships......Page 125
Advantages and Disadvantages of C Corporations......Page 126
Advantages and Disadvantages of Nonprofit Corporations......Page 127
Dun & Bradstreet......Page 128
Build Your Company “Paydex”......Page 129
Chief Executive Officer......Page 130
Marketing Department......Page 131
Sales and Distribution......Page 132
Artist and Repertoire (A&R)......Page 133
Online Promotion......Page 134
Creative Production......Page 135
Publicity Department......Page 136
Artist Development......Page 137
Creative Services......Page 138
International Music Records Popular in Japanese Marketplace......Page 139
Connected Commerce: Bridging Digital With the In-Store Experience......Page 140
Who Is Shopping Online?......Page 141
Understanding International Environments......Page 142
Conclusion......Page 143
Appendix 1: Radio Campaign Codes and Spreadsheet Sample......Page 144
Appendix 2: Master Use License Agreement......Page 146
Appendix 3: Consent to Mechanical License......Page 151
Appendix 4: Distribution Agreement......Page 153
Appendix 5: Production, Manufacture and Distribution Agreement......Page 156
Appendix 6: Artist Management Agreement......Page 159
Appendix 7: US Radio Market Share......Page 167
Appendix 8: Top 100 World Cities by Population......Page 175
Glossary of Music and Industry-Related Terms......Page 178
Index......Page 182