Mysterious Pyongyang: Cosmetics, Beauty Culture and North Korea

Preface
	References
Contents
List of Figures
List of Tables
1 Women in North Korea: Ideal and Reality
	1.1 Literature Review of the Research on Consumerism in Socialist Countries
	1.2 Heroine Discourse Under the Kim Jong-un Regime
		1.2.1 Women’s Policy of North Korea through ‘Women of Joseon’
		1.2.2 The Symbols of Miranda and Credenda
		1.2.3 Mechanisms of Women Policy in North Korea
		1.2.4 Five Types of the Heroine in North Korea
		1.2.5 Implicit Intention and Evaluation of Mimicking Heroine Policy
	1.3 North Korean Women Are Flowers
		1.3.1 International Women’s Holiday
	1.4 Gender Equality/Women-Related Policies in North Korea
		1.4.1 Act on Gender Equality
		1.4.2 North Korean Democratic Women Total Union
	1.5 How Women Are Treated in North Korea?
		1.5.1 Act on Mandatory Elementary Education
		1.5.2 The Limitations of Women’s Careers
	1.6 Dating and Marriage in North Korea
		1.6.1 How a Man and Woman Become Lovers in North Korea?
		1.6.2 The Formality of Wedding Ceremony
	1.7 North Korean Women and Wedded Bliss
		1.7.1 Happy Marriage and Unhappy Marriage
	References
2 The Beauty Culture and Perspective of North Korean Women
	2.1 The North Korean Beauty Style
		2.1.1 Beauty Preferences: Juche-Oriented Beauty
		2.1.2 The Profile of North Korea’s Ideal Woman
		2.1.3 The Famous Actresses of North Korea: Who They Are and What They Look Like
		2.1.4 Clothing: The North Korean Dress Code
		2.1.5 Color Recommendations for Each Season
		2.1.6 North Korea, a Society of the Uniformed
		2.1.7 Different Outfits for Different Age Groups
		2.1.8 What Hairstyles Are Popular?
		2.1.9 The Use of Shampoo and Conditioner in North Korea
		2.1.10 Accessories: Earrings, Necklaces, Rings
		2.1.11 Skincare: The Use of Folk Remedies
		2.1.12 Double-Eyelid Surgery
	2.2 Make-Up Techniques in North Korea
		2.2.1 The Make-Up Culture in North Korea
		2.2.2 How Make-Up Is Learnt?
		2.2.3 Comparisons Between the Two Koreas on Make-Up Styles
		2.2.4 Popular Brands and Their Distribution Channels
		2.2.5 Purchase Channels
	References
3 North Korean Policy for Cosmetic Industry
	3.1 Government Policies to Support the Cosmetics Industry
		3.1.1 The Kim Il-Sung Era
			3.1.1.1 Production of Cosmetic and Miscellaneous Goods
		3.1.2 The Kim Jong-Il Era
		3.1.3 The Kim Jong-Un Era
	3.2 Cosmetic Factories in North Korea
	3.3 North Korean Cosmetics Introduction
	Reference
4 Chemical Compositional Analysis of North Korean Cosmetics
	4.1 Present Situation of North Korean Cosmetics
	4.2 Chemical Compositional Analysis
5 A Comparison of North and South Korea: Differences in Perception of Beauty and Makeup Practices/Culture
	5.1 Demographic Characteristics
	5.2 Implications
		5.2.1 North Korean Women’s Perception of Physical Beauty
		5.2.2 North Korean Women’s Makeup Practices/Culture
	5.3 Cross-Analysis
6 North Korea’s Economic Development and Cosmetic Industry Outlook
	6.1 UN Sanctions Against North Korea and the North Korean Economy
		6.1.1 Three Kinds of Growth Strategy by Kim Jong-Un Since 2012
		6.1.2 The Balloon Effect of Kim’s Spot Guidance
	6.2 North Korea’s Fourfold Economy
		6.2.1 Water Is Filling the Coal Mine by UN Sanctions
		6.2.2 “Game Changer” Policy Such as Vietnam’s Doi-Moi and Deng Xiaoping’s Reform
	6.3 Future Prospects for the North Korean Cosmetic Industry
	6.4 K-Beauty and South Korean Cosmetics in North Korea
		6.4.1 South Korean BB Cream Can Protect the Facial Skin
		6.4.2 Cosmetic as Wedding Gifts
		6.4.3 High-Ranking and Wealthy Women Who Are Attracted to South Korean Cosmetics
	References
References
Index