Myspace marketing: creating o social network to boom your business

Contents......Page 7
 New Frontiers......Page 18
 What Is MySpace Marketing?......Page 19
 Secrets of Success......Page 20
 The Future of Social Networks......Page 22
Part I: Welcome to MySpace......Page 24
 1 Is Your Business Right for MySpace Marketing......Page 26
  Understanding How Social Networks Like MySpace Work......Page 27
  A View of a Social Network......Page 28
  Who Is Using MySpace Marketing?......Page 29
  Branding......Page 33
  How MySpace Marketing Works......Page 34
  Two Things to Consider......Page 35
  What to Expect from MySpace Marketing......Page 36
 2 Preparing Your Business for MySpace......Page 38
  Get or Create Your Marketing Artwork......Page 39
  Widgets......Page 45
  Creating Videos......Page 46
  Find a Mascot......Page 47
  Existing Contacts and Address Books......Page 48
Part II: Getting Started......Page 50
 3 Creating a MySpace Profile......Page 52
  Selecting a Profile Type......Page 53
  The Signup Process......Page 54
  Before You Begin......Page 66
  Editing Your MySpace Page......Page 67
  Understanding HTML......Page 68
  Working with Images......Page 73
  Using Profile Editors......Page 75
  Finding Free Graphics and Layouts......Page 79
  Adding Music......Page 80
  Adding Video......Page 82
  The Future of MySpace Page Design......Page 84
Part III: Building Your Friend Network to Maximize Reach......Page 86
  Tom......Page 88
  Tila Tequila......Page 90
  ForBiddeN......Page 93
  Featured Profiles......Page 95
  Piggybacking......Page 96
  Showing Your Friends Off......Page 97
  Vertical Friends......Page 98
 6 Precision-Targeting Your Demographic......Page 100
  Knowing Your Demographic......Page 101
  Making Friends and Influencing People......Page 102
  Social Searching......Page 103
  Browsing......Page 106
  Using Groups......Page 108
Part IV: Marketing Your MySpace Profile......Page 112
 7 Planning Your “Call to Action”......Page 114
  Using Images, Text, and Video for Your Call To Action......Page 115
  Using Landing Pages......Page 120
  YouTube, WeTube, EveryoneTubes......Page 124
  I Want MySpaceTV......Page 126
  Creating Content......Page 128
  Tube Mogul......Page 131
  Incorporating Content......Page 132
 9 Generating Buzz with MySpace Blogs......Page 138
  Using MySpace Blogs......Page 139
  Your First Blog Post......Page 142
  Syndicating and Marketing Your MySpace Blog......Page 146
  What Are MySpace Bulletins?......Page 150
  Designing a MySpace Bulletin......Page 151
  Creating a Bulletin......Page 154
  Track Performance......Page 157
 11 Getting the Word Out with Classifieds......Page 160
  Classified Do’s and Don’ts......Page 161
  Using Classifieds for MySpace Marketing......Page 164
  Creating a MySpace Classified Post......Page 166
  After Posting Classified Ads......Page 169
Part V: Advanced Techniques......Page 172
 12 Placing Advertisements on MySpace......Page 174
  Placing Advertisements on MySpace Using Google Adwords......Page 175
  Placing Full-Service Advertisements on MySpace......Page 180
  MySpace Self Serve Advertising Platform......Page 182
  About the Developer Platform......Page 190
  About Open Social......Page 191
  Using the Developer Platform......Page 192
  Creating Your First Application......Page 193
  Finding Help with Creating Your Application......Page 196
 A......Page 198
 C......Page 199
 D......Page 200
 G......Page 201
 M......Page 202
 P......Page 204
 S......Page 206
 V......Page 207
 X–Z......Page 208