Music Marketing for the Diy Musician: Creating and Executing a Plan of Attack on a Low Budget

Intro
 Contents
 Preface
 Acknowledgments
 1. An Overview of the Complete DIY Marketing Process
 Describe Your Company's Vision and Set Your Career on Course
 Identify Opportunities or "Needs" by Conducting a SWOT Analysis
 Analyze Your Most Likely Customers and Target Your Market
 Learn from Your Competitors by Conducting a Competitor Analysis
 Demo Your Products and Services and Get Invaluable Feedback
 Set Your Marketing Plan Goals by Using the SMART Model
 Find the Right Blend of "Marketing Mix" Strategies to Achieve Your Goals Assemble a Marketing Plan of Attack™ and Present Your Ideas EffectivelyExecute Your Marketing Plan Effectively and Get Results
 Keep Learning About Marketing and Strengthen Your Marketing Muscles
 Consider These Overall Thoughts Before Diving into the Text
 2. Describe Your Company's Vision
 Identify the Type of Company You Envision Becoming
 Put Together a Band
 Be a Solo Artist and Employer
 Envision Yourself as a Songwriter/Composer
 Picture Yourself as a Producer/Artist
 Imagine Yourself as a Contract Employee or Self-Employed Performer
 Indicate What Products and Services You'll Provide Determine Your Genre or StyleDecide What Level of Success You Wish to Achieve
 Consider What Kind of Industry You're In
 Know What Identity You Want to Project into the Marketplace
 Write Your Vision Statement Paragraph
 Marketing Plan Template and Example
 3. Identify Profitable Opportunities or "Needs"
 Scan the Marketplace for Potential Opportunities
 Identify Opportunities
 Examine the Opportunities on Which Others Have Capitalized
 Match Opportunities with Strengths
 Uncover Your Strengths
 Inspect and Evaluate the Strengths of Others
 Uncover Your Weaknesses
 Single Out Your Weaknesses Turn Your Weaknesses into StrengthsSpot Potential Threats
 Identify Your Threats
 Minimize Your Threats
 Write a SWOT (or OSWT) Conclusion
 In Their Own Words: Q & A with Ira Kalb, Business Consultant
 Marketing Plan Template and Example
 4. Analyze Your Customers
 Identify, Segment, and Target Your Audience
 Examine Demographic Dimensions
 Think About Technographic Dimensions
 Look at Psychographic Dimensions
 Evaluate Behavioral Dimensions
 Consider Geographic Dimensions
 Consider Your Data and Write a Customer Conclusion In Their Own Words: Q & A with Nance Rosen, Business Consultant at Sandler TrainingMarketing Plan Template and Example
 5. Learn from Your Competitors
 Identify Your Competitors
 Know Who's Getting the Best Bookings
 Seek Them Out in the Press
 Hear Them on Local Radio
 Discover Who's on Store Shelves
 Locate Them Online
 Analyze Your Competitors' Strategies
 Examine Your Competitors' Company Branding
 Study Their Product/Service Branding
 Look at Their Product Development and Innovation
 Ponder Your Competitors' Pricing
 Evaluate Their Distribution Methods
 Assess Their Promotional Efforts