Multinationals and Global Consumers: Tension, Potential and Competition

Front Matter....Pages i-xvii
International Business Research in Asia....Pages 1-12
Front Matter....Pages 13-13
A Test of Agency Costs in Strategic Alliances....Pages 15-39
What Drives the Strategic Alliance Formation of Transition Economy Small and Medium-Sized Enterprises?....Pages 40-57
Global Firms Competing Locally: Management Localization and Subsidiary Performance in China....Pages 58-75
The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multinational Companies in Thailand....Pages 76-107
Front Matter....Pages 109-109
Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China’s Young International Firms....Pages 111-140
Does Social Capital Always Create Value for Firm Internationalization?....Pages 141-160
Multinational Enterprise Strategy, Institutions, State Capacity and Inward Foreign Direct Investment into the ASEAN Countries....Pages 161-181
Front Matter....Pages 183-183
Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review....Pages 185-206
Self-Discrepancy and Consumer Responses to Counterfeit Products....Pages 207-224
Perceptions of Chinese and Indian Brand Personalities in Germany....Pages 225-254
Back Matter....Pages 255-263