Multimodal Texts from Around the World: Cultural and Linguistic Insights

Front Matter....Pages i-xvi
Introduction....Pages 1-8
Front Matter....Pages 9-9
Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes....Pages 11-38
Schematic Representations in Election Advertisements in Jordan....Pages 39-66
Front Matter....Pages 67-67
Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos....Pages 69-96
The Localisation of Advertising Print Media as a Multimodal Process....Pages 97-122
‘Glocalisation’ Exploring the Dialectic between the Local and the Global....Pages 123-145
Alcohol Advertising in Aeroflot....Pages 146-172
Front Matter....Pages 173-173
‘In India, nobody wants to be dark’: Interpreting the Fairness Ideology through Intersemiotic Complementarity....Pages 175-195
A Multisemiotic Analysis of a Chinese Long Scroll Painting....Pages 196-216
Multimodality in Japanese Anti-war Placards....Pages 217-245
Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets....Pages 246-269
Front Matter....Pages 271-271
Multilingual California: Spanish in the Market....Pages 273-298
A Comparative Study of Brazilian and British Images of the Black Body....Pages 299-324
Back Matter....Pages 325-330