Multimedia: Making it Work

ACKNOWLEDGMENTS
INTRODUCTION
1 What Is Multimedia?
	Definitions
Where to Use Multimedia
	Multimedia in Business
	Multimedia in Schools
	Multimedia at Home
	Multimedia in Public Places
	Virtual Reality
	Delivering Multimedia
	CD-ROM, DVD, Flash Drives
	The Broadband Internet
2 Text
	The Power of Meaning
The Power and Irregularity of English
	About Fonts and Faces
Cases
Serif vs. Sans Serif
	Using Text in Multimedia
Designing with Text
Fields for Reading
HTML Documents
	Computers and Text
The Font Wars Are Over
Character Sets and Alphabets
Mapping Text Across Platforms
Languages in the World of Computers
	Font Editing and Design Tools
Fontographer
Making Pretty Text
	Hypermedia and Hypertext
The Power of Hypertext
Using Hypertext
Searching for Words
Hypermedia Structures
Hypertext Tools
3 Images
	Before You Start to Create
Plan Your Approach
Organize Your Tools
Configure Your Computer Workspace
	Making Still Images
Bitmaps
Vector Drawing
Vector-Drawn Objects vs. Bitmaps
3-D Drawing and Rendering
	Color 89
Understanding Natural Light and Color
Computerized Color
Color Palettes
	Image File Formats
Image File Compression
4 Sound
	The Power of Sound
	Digital Audio
Making Digital Audio Files
Editing Digital Recordings
	MIDI Audio
	MIDI vs. Digital Audio
	Multimedia System Sounds
	Audio File Formats
	Vaughan’s Law of Multimedia Minimums
	Adding Sound to Your Multimedia Project
Space Considerations
Audio Recording
Keeping Track of Your Sounds
Audio CDs
Sound for Your Mobile Phone
Sound for the Internet
Testing and Evaluation
Copyright Issues
5 Animation
	The Power of Motion
	Principles of Animation
	Animation by Computer
Animation Techniques
Animation File Formats
Motion with SVG in HTML5
	Making Animations That Work
A Rolling Ball
A Bouncing Ball
Creating an Animated Scene
6 Video
	Using Video
	How Video Works and Is Displayed
Analog Video
Digital Video
Displays
	Digital Video Containers
Codecs
Video Format Converters
	Obtaining Video Clips
	Shooting and Editing Video
Camcorders
Smartphones and Tablets
Storyboarding
Lighting
Chroma Keys
Composition
Titles and Text
Nonlinear Editing (NLE)
7 Making Multimedia
	The Stages of a Multimedia Project
	What You Need: The Intangibles
Creativity
Organization
Communication
	What You Need: Multimedia Skills
The Team
The Sum of Parts
	What You Need: Hardware
Windows vs. Macintosh
Connections
Memory and Storage Devices
Input Devices
Output Devices
	What You Need: Software
Text Editing and Word Processing Tools
OCR Software
Painting and Drawing Tools
3-D Modeling and Animation Tools
Image-Editing Tools
Sound-Editing Tools
Animation, Video, and Digital Movie Tools
Helpful Accessories
	What You Need: Authoring Systems
Helpful Ways to Get Started
Making Instant Multimedia
Types of Authoring Tools
Objects
Choosing an Authoring Tool
8 Planning and Costing
	The Process of Making Multimedia
Idea Analysis
Pretesting
Task Planning
Prototype Development
Alpha Development
Beta Development
Delivery
	Scheduling
	Estimating
Billing Rates
	RFPs and Bid Proposals
The Cover and Package
Table of Contents
Needs Analysis and Description
Target Audience
Creative Strategy
Project Implementation
Budget
9 Designing and Producing
	Designing
Designing the Structure
Designing the User Interface
	Producing
Starting Up
Working with Clients
Tracking
Copyrights
Hazards and Annoyances
10 Content and Talent
	Acquiring Content
Using Content Created by Others
	Ownership of Content Created for a Project
	Acquiring Talent
Locating the Professionals You Need
Working with Union Contracts
Acquiring Releases
11 The Internet and Multimedia
	Internet History
	Internetworking
	Multimedia on the Web
	Developing for the Web
	Text for the Web
	Images for the Web
	Sound for the Web
	Animation for the Web
	Video for the Web
12 Mobile Multimedia
	Digital Revolution Worldwide
	Mobile Hardware
	Connections
3G vs. 4G
	Mobile Operating Systems
	Case Study: A Simple Stock Control App
13 Delivering
	Testing
Alpha Testing
Beta Testing
Polishing to Gold
	Preparing for Delivery
File Archives
	Delivering on CD-ROM
Compact Disc Technology
Compact Disc Standards
	Delivering on DVD
DVD Standards
	Wrapping It Up
	Delivering on the World Wide Web
	Delivering Through an App Store
	Glossary
	Index