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دانلود کتاب Modern management ; concepts and skills

دانلود کتاب مدیریت مدرن؛ مفاهیم و مهارت ها

Modern management ; concepts and skills

مشخصات کتاب

Modern management ; concepts and skills

ویرایش: 14 global 
نویسندگان: ,   
سری: Always Learning 
ISBN (شابک) : 9781292096650, 1292096659 
ناشر: Pearson 
سال نشر: 2016 
تعداد صفحات: 579 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 67 مگابایت 

قیمت کتاب (تومان) : 40,000



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توضیحاتی در مورد کتاب مدیریت مدرن؛ مفاهیم و مهارت ها

برای دوره های مدیریت مفاهیم و مهارت‌ها برای مدیر موفق مدیریت مدرن: مفاهیم و مهارت‌ها طولانی‌ترین منبع مورد اعتماد در مدیریت کسب‌وکار است. متن به طور جامع به مفاهیم اصلی مانند برنامه ریزی، سازماندهی، تأثیرگذاری و کنترل مدیریت و همچنین چالش هایی که همه مدیران با آن روبرو هستند می پردازد. رویکرد عملی نه تنها موضوعات مهم را منتقل می کند، بلکه به دانش آموزان کمک می کند تا مهارت هایی را که برای موفقیت در مدیریت نیاز دارند، کسب کنند. نسخه چهاردهم حاوی اطلاعات به روز شده و مطالعات موردی جدید و نمونه هایی است که جدیدترین تحقیقات و تحولات در دنیای مدیریت را منعکس می کند. با تصویربرداری زیبا، متن جذاب و مختصر باقی می ماند و در عین حال مهم ترین مفاهیم در مدیریت را به اشتراک می گذارد. MyManagementLab® گنجانده نشده است. دانشجویان، اگر MyManagementLab جزء توصیه شده/اجباری دوره است، لطفاً از استاد خود ISBN صحیح را بخواهید. MyManagementLab فقط باید زمانی خریداری شود که توسط یک مربی مورد نیاز باشد. مربیان، برای اطلاعات بیشتر با نماینده پیرسون خود تماس بگیرید. MyManagementLab یک محصول آنلاین تکالیف، آموزش و ارزیابی است که برای شخصی سازی یادگیری و بهبود نتایج طراحی شده است. با طیف گسترده‌ای از فعالیت‌های تعاملی، جذاب و قابل واگذاری، دانش‌آموزان تشویق می‌شوند تا به طور فعال مفاهیم دوره سخت را یاد بگیرند و حفظ کنند.


توضیحاتی درمورد کتاب به خارجی

For courses in Management. Concepts and Skills for the Successful Manager Modern Management: Concepts and Skills is the longest-standing trusted source material on business management. The text comprehensively addresses major concepts such as planning, organizing, influencing and controlling management, as well as the challenges that face all managers. A hands-on approach not only conveys important topics, but also helps students possess the skills they need to be successful in management. The Fourteenth Edition contains updated information and new case studies and examples to reflect the most recent research and developments in the management world. Illustrated with beautiful photography, the text remains engaging and concise while communicating the most important concepts in management. MyManagementLab® is not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



فهرست مطالب

Cover
IFC
Title Page
Copyright Page
Brief Contents
Contents
Preface
About the Authors
Part 1 Introduction to Modern Management
	Chapter 1 Introducing Modern Management: Concepts and Skills
		Management Skill
		CHALLENGE CASE: An IBM Success Story: Rodney Adkins
		The Modern Management Challenge
		A Manager’s Task
			The Role of Management
			Defining Management
			The Management Process: Management Functions
		Management Process and Organizational Resources
			Practical Challenge: Attaining Goals: Lawrence Jones Motivates Employees at UKFast
			Management and Organizational Resources
			The Universality of Management
		Management Skill: The Key to Management Success
			Defining Management Skill
			Management Skill: A Classic View
			Management Skill: A contemporary View
			Steps for Success: Developing Human Skills
			Management Skill: A Focus of This Book
		Management Careers
			A Definition of Career
			Career Stages, Life Stages, and Performance
			Promoting Your Own Career
			Tips for Managing around the Globe: Making the Most of International Experience
			Special Career Issues
		Challenge Case Summary
		Class Preparation and Personal Study
		Management Skill Exercises
Part 2 Modern Management Challenges
	Chapter 2 Managers, Society, and Sustainability
		Social Responsibility Skill
		CHALLENGE CASE: IKEA Builds on Its Commitment to the Environment
		The Social Responsibility Challenge
		Fundamentals of Social Responsibility
			Areas of Social Responsibility
			Varying Opinions on Social Responsibility
			Conclusions about the Performance of Social Responsibility Activities by Business
		Social Responsiveness
			Determining Whether a Social Responsibility Exists
			Social Responsiveness and Decision Making
			Tips for Managing around the Globe: Are Clothing Retailers Responsible for Bangladeshi Garment Workers?
			Approaches to Meeting Social Responsibilities
		The Social Audit Challenge
		The Philanthropy Challenge
		The Sustainable Organization Challenge
			Defining Sustainability
			Defining a Sustainable Organization
			Why Sustainability?
			Steps for Achieving Sustainability
			Practical Challenge: Achieving Sustainability: Free Recycled Water in Abu Dhabi
		Managers and Ethics
			A Definition of Ethics
			Why Ethics Is a Vital Part of Management Practices
			A Code of Ethics
			Creating an Ethical Workplace
			Steps for Success: Creating an Ethical
Work Environment
			Following the Law: Sarbanes–Oxley Reform Standards
		Challenge Case Summary
		Class Preparation and Personal Study
		Management Skill Exercises
	Chapter 3 Management and Diversity
		Diversity Skill
		CHALLENGE CASE: Diverse Employees Contribute to GE Lighting’s Bright Future
		The Diversity Challenge
		Defining Diversity
			The Social Implications of Diversity
		Advantages of Diversity in Organizations
			Gaining and Keeping Market Share
			Cost Savings
			Increased Productivity and Innovation
			Better Quality Management
		Challenges that Managers Face in Working with Diverse Populations
			Changing Demographics
			Multi-Generation Workforce
			Ethnocentrism and Other Negative Dynamics
			Practical Challenge: Neutralizing
Stereotypes: BAE Systems Battles
Stereotyping with Awareness
			Negative Dynamics and Specific Groups
		Strategies for Promoting Diversity in Organizations
			Promoting Diversity through Hudson Institute Strategies
			Promoting Diversity through Equal Employment and Affirmative Action
			Promoting Diversity through Organizational Commitment
			Promoting Diversity through Pluralism
				Tips for Managing around the Globe: Promoting Diversity Globally: The Sodexo Example
		How Managers Promote Diversity
			Planning
			Organizing
			Influencing
			Steps for Success: Motivating across the
Generations
			Controlling
			Management Development and Diversity Training
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 4 Managing in the Global Arena
		Global Management Skill
		CHALLENGE CASE: McDonald’s Is Lovin’ Global Growth
		The Global Management Challenge
		Fundamentals of International Management
		Categorizing Organizations By Level
of International Involvement
			Domestic Organizations
			International Organizations
			Multinational Organizations: The Multinational Corporation
		Multinational Corporations
			Complexities of Managing the Multinational Corporation
			Practical Challenge: Managing Risk: Risk Management Synergy
			Risk and the Multinational Corporation
		The Workforce of Multinational Corporations
			Types of Organization Members Found in Multinational Corporations
			Workforce Adjustments
			Adjusting to a New Culture
			Rrepatriation
		Management Functions and Multinational
Corporations
			Planning in Multinational Corporations
			Organizing Multinational Corporations
			Influencing People in Multinational Corporations
			Steps for Success: Leading in Other
Cultures
			Controlling Multinational Corporations
		Transnational Organizations
		International Management: Special Issues
			Maintaining Ethics in International Management
			Tips for Managing around the Globe: Oxfam’s Push for Ethical Practices
			Preparing Expatriates for Foreign Assignments
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
Part 3 Planning
	Chapter 5 Plans and Planning Tools
		Planning Skill
		CHALLENGE CASE: Wal-Mart Plans to Have What You Want
		The Planning Challenge
		General Characteristics of Planning
			Defining Planning
			Purposes of Planning
			Planning: Advantages and Potential Disadvantages
			Primacy of Planning
		Types of Plans
			Standing Plans: Policies, Procedures, and Rules
			Steps for Success: Writing Effective
Policies and Procedures
			Single-Use Plans: Programs and Budgets
		Steps in the Planning Process
		Organizational Objectives: Planning’s
Foundation
			Definition of Organizational Objectives
			Areas for Organizational Objectives
			Working with Organizational Objectives
			Guidelines for Establishing Quality Objectives
		Management by Objectives (MBO)
			Factors Necessary for a Successful MBO Program
			MBO Programs: Advantages and Disadvantages
		Planning Tools
			Forecasting
			Tips for Managing around the Globe: 
Forecasting Supply of Raw Materials: Mars Inc.
			Scheduling
			Practical Challenge: Meeting Deadlines:
Asian Banks Provide Relief Measures
			Why Plans Fail
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 6 Making Decisions
		Decision-Making Skill
		CHALLENGE CASE: Whole Foods Decides to Open in Detroit
		The Decision-Making Challenge
		Fundamentals of Decisions
			Definition of a Decision
			Types of Decisions
			The Responsibility for Making Organizational Decisions
			Tips for Managing around the Globe:
Shaw Industries Paves the Way for Good
Decisions
			Elements of the Decision Situation
		The Rational Decision-Making Process
			Identifying an Existing Problem
			Listing Alternative Solutions
			Selecting the Most Beneficial Alternative
			Implementing the Chosen Alternative
			Gathering Problem-Related Feedback
			Bounded Rationality
			Practical Challenge: Decision Making and
Intuition: Tony Fernandes Is Not a Rational
Thinker (Or Maybe He Is)!
		Decision Making and Intuition
			Decision-Making Heuristics and Biases
			Decision-Making Conditions: Risk and Uncertainty
		Decision-Making Tools
			Probability Theory
			Decision Trees
		Group Decision Making
			Advantages and Disadvantages of Using Groups
to Make Decisions
			Steps for Success: Facilitating Group
Decisions
			Processes for Making Group Decisions
			Evaluating Group Decision-Making
Processes
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 7 Strategic Planning: Strategies,Tactics, and Competitive Dynamics
		Strategic Planning Skill
		CHALLENGE CASE: Facebook Positions Itself to Stay Relevant
		The Strategic Planning Challenge
		Strategic Planning and Strategy
		Strategic Management Process
		Environmental Analysis
			The General Environment
			The Industry Environment
			The Internal Environment
		Establishing Organizational Direction
			Determining Organizational Mission
			Developing a Mission Statement
			The Importance of an Organizational Mission
			The Relationship Between Mission and Objectives
		Strategy Formulation: Tools
			Critical Question Analysis
			Steps for Success: Ask the Right
Questions
			SWOT Analysis
			Business Portfolio Analysis
			Strategy Formulation: Types
			Sample Organizational Strategies
		Strategy Implementation
			Tips for Managing around the Globe:
Be Flexible: Tata Motors
		Strategic Control
		Tactical Planning
			Comparing and Coordinating Strategic and Tactical Planning
		Competitive Dynamics
			Practical Challenge: Competitive
Dynamics for Oil: Shale Boom Shakes the
Sheiks
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
Part 4 Organizing
	Chapter 8 Fundamentals of Organizing
		Organizing Skill
		CHALLENGE CASE: Microsoft Tries to Program Unity with Its New Structure
		The Organizing Challenge
		Definitions of Organizing and Organizing Skill
			The Importance of Organizing
			The Organizing Process
			Classical Organizing Theory
		Weber’s Bureaucratic Model
		Division of Labor
			Advantages and Disadvantages of Division
of Labor
			Division of Labor and Coordination
			Follett’s Guidelines on Coordination
			Practical Challenge: Coordination: How
the MBTA Moved Forward with Security
		Structure
			Informal Organizational Structures
			Vertical Dimensioning
			Horizontal Dimensioning
		Types of Departmentalization
			Tips for Managing around the Globe:
Reorganizing for Mature Businesses:
Yum Brands
			Departments Based on Function
			Departments Based on Product or Service
			Departments Based on Geography
			Departments Based on Customer
			Departments by Matrix
			Steps for Success: Managing in a Matrix
Structure
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 9 Responsibility, Authority, and Delegation
		Responsibility and Delegation Skill
		CHALLENGE CASE: Toyota to Delegate Authority
		The Responsibility and Delegation Challenge
		Responsibility and Job Descriptions
			Steps for Success: Writing a Well-Crafted Job Description
		Dividing Job Activities
			The Functional Similarity Method
			Functional Similarity and Responsibility
		Clarifying Job Activities of Managers
			Management Responsibility Guide
		Authority
			Authority on the Job
			Acceptance of Authority
			Types of Authority
			Accountability
		Delegation
			Practical Challenge: Accountability:
Airport Authority Hong Kong and
Accountability
			Steps in the Delegation Process
			Obstacles to the Delegation Process
			Eliminating Obstacles to the Delegation
Process
		Centralization and Decentralization
			Decentralizing an Organization: A Contingency Viewpoint
			Tips for Managing around the Globe: Decentralizing for Diverse Markets: The Four Seasons Example
			Decentralization at Massey-Ferguson: A Classic
Example from the World of Management
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 10 Human Resource Management
		Human Resource Management Skill
		CHALLENGE CASE: Cisco Recruits the Best Minds in . . . Cisco
		The Human Resource Management
Challenge
		Defining Appropriate Human
Resources
		Recruitment
			Knowing the Job
			Knowing Sources of Human Resources
			Sources Outside the Organization
			Tips for Managing around the Globe:
European Companies Need Women
on Their Boards
			Knowing the Law
		Selection
			Testing
			Assessment Centers
		Training
			Determining Training Needs
			Designing the Training Program
			Administering the Training Program
			Steps for Success: Preparing for
Computer-Based Training
			Evaluating the Training Program
		Performance Appraisal
			Why Use Performance Appraisals?
			Practical Challenge: Politicized
Appraisals: Is Organizational Politics a Fact
of Life?
			Handling Performance Appraisals
			Potential Weaknesses of Performance
Appraisals
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 11 Changing Organizations: Stress, Conflict, and Virtuality
		Organizational Change Skill
		CHALLENGE CASE: How Huntington Hospital Introduced Electronic Health Records
		The Organizational Change Challenge
		Fundamentals of Changing an Organization
			Defining Changing an Organization
			Change Versus Stability
		Factors to Consider When Changing an
Organization
			The Change Agent
			Determining What Should Be Changed
			The Kind of Change to Make
			Individuals Affected by the Change
			Tips for Managing around the Globe:
Try Out Change in One Country First: Avon’s
Experience
			Evaluation of the Change
		Change and Stress
			Defining Stress
			The Importance of Studying Stress
			Managing Stress in Organizations
			Steps for Success: Managing Stress
		Change and Conflict
			Defining Conflict
			Strategies for Settling Conflict
			Practical Challenge: Managing Conflict:
Southwest Airlines Embraces Positive
Conflict
		Virtuality
			Defining a Virtual Organization
			Degrees of Virtuality
			The Virtual Office
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
Part 5 Influencing
	Chapter 12 Influencing and Communication
		Communication Skill
		CHALLENGE CASE: How Evernote’s Phil Libin Keeps Communication Flowing
		The Communication Challenge
		Fundamentals of Influencing
			Defining Influencing
			The Influencing Subsystem
		Emotional Intelligence
			Practical Challenge: Emotional
Intelligence: PepsiCo Pilot Project
		Communication
			Interpersonal Communication
			Tips for Managing around the Globe:
Overcoming Cultural Barriers: The Lenovo
Example
			Steps for Success: Communicating
with Eye Contact
		Interpersonal Communication in Organizations
			Formal Organizational Communication
			Informal Organizational Communication
		Encouraging Organizational Communication
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 13 Leadership
		Leadership Skill
		CHALLENGE CASE: Iwata Faces Many Different Issues at Nintendo
		The Leadership Challenge
		Defining Leadership
			Leader Versus Manager
		Early Approaches to Leadership
			The Trait Approach to Leadership
			Behavioral Approaches to Leadership
		More Recent Approaches to Leadership
			Tips for Managing around the Globe:
Leadership Perceptions Vary by Culture, Say
Researchers
			The Life Cycle Theory of Leadership
			Fiedler’s Contingency Theory
			The Path-Goal Theory of Leadership
		A Special Situation: How Leaders Make Decisions
			The Tannenbaum and Schmidt Leadership
Continuum
			The Vroom-Yetton-Jago Model
		Leaders Changing Organizations
			The Tasks of Transformational Leaders
		Leaders Coaching Others
			Steps for Success: Becoming a
Transformational Leader
			Coaching Behavior
		Leadership: Emerging Concepts for Modern Times
			Servant Leadership
			Level 5 Leadership
			Practical Challenge: Leading forGreatness: The 30% Club Is Now In Hong Kong
			Authentic Leadership
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 14 Motivation
		Motivation Skill
		CHALLENGE CASE: American Express Taps the Full Potential of Its Employees
		The Motivation Challenge
		Defining Motivation
		Process Theories of Motivation
			The Needs-Goal Theory of Motivation
			The Vroom Expectancy Theory of Motivation
			Equity Theory of Motivation
			The Porter–Lawler Theory of Motivation
		Content Theories of Motivation: Human
Needs
			Maslow’s Hierarchy of Needs
			Alderfer’s ERG Theory
			Practical Challenge: Developing Rewards:
Excellence in Motion—Jaguar Land Rover
Graduate Rewards
			Argyris’s Maturity-Immaturity Continuum
			McClelland’s Acquired Needs Theory
		Importance of Motivating Organization Members
		Strategies for Motivating Organization
Members
			Managerial Communication
			Tips for Managing around the Globe:
Communicating Rewards That Align with
Values
			Theory X-Theory Y
			Behavior Modification
			Likert’s Management Systems
			Steps for Success: Making Motivation
Work
			Monetary Incentives
			Nonmonetary Incentives
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 15 Groups and Teams
		Team Skill
		CHALLENGE CASE: Better Teamwork Makes Numerica Credit Union a Winner
		The Team Challenge
		Groups
		Kinds of Groups in Organizations
			Formal Groups
			Steps for Success: Leading Group
Development
			Informal Groups
		Managing Work Groups
			Determining Group Existence
			Understanding the Evolution of Informal Groups
		Teams
			Groups Versus Teams
			Types of Teams in Organizations
			Practical Challenge: Solving Problems as
a Team: Malaysian Team Synergy and Problem
Solving
		Stages of Team Development
			Forming
			Storming
			Norming
			Performing
			Adjourning
			Team Effectiveness
			Trust and Effective Teams
			Tips for Managing around the Globe:
Establishing Trust in International Teams
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 16 Managing Organization Culture
		Organization Culture Skill
		CHALLENGE CASE: Zappos Doesn’t Sell Shoes—It “Delivers WoW”
		The Organization Culture Challenge
		Fundamentals of Organization Culture
			Defining Organization Culture
			The Importance of Organization Culture
			Tips for Managing around the Globe:
Marriott International’s Code of Conduct
			Functions of Organization Culture
			Types of Organization Culture
			Building a High-Performance Organization
Culture
			Practical Challenge: Building a High-Performance Culture: Xerox Emirates’ Proactive Approach
		Keeping Organization Culture Alive and Well
			Establishing a Vision of Organization Culture
			Building and Maintaining Organization Culture Through Artifacts
			Steps for Success: Telling a Company’s Stories
			Integrating New Employees into the Organization Culture
			Maintaining the Health of Organization Culture
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
Part 6 Controlling
	Chapter 17 Controlling, Information, and Technology
		Controlling Skill
		CHALLENGE CASE: Sperry Van Ness: Harnessing Technology for Business Success
		The Controlling Challenge
		The Fundamentals of Controlling
			Defining Control
			The Controlling Subsystem
		The Controlling Process
			Measuring Performance
			Comparing Measured Performance to
Standards
			Taking Corrective Action
		Power and Control
			A Definition of Power
			Total Power of a Manager
			Steps for Increasing Total Power
			Tips for Managing around the Globe:
Exercising Power across Cultures
			Making Controlling Successful
		Essentials of Information
			Factors Influencing theValue of Information
			Steps for Success
			Evaluating Information
		The Information System (IS)
			Describing the IS
			Practical Challenge: Using Data
from Social Media: Big Data
Scoring
			Managing Information Systems
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
	Chapter 18 Production and Control
		Production Skill
		CHALLENGE CASE: Better Production Planning Saves Money for 3M
		The Production Challenge
		Production and Productivity
			Defining Production
			Productivity
		Quality and Productivity
			Focus on Continual Improvement
			Focus on Quality and Integrated Operations
			Practical Challenge: Continual
Improvement: At Wisconsin Hospitals, Costs
Fall as Quality Rises
			Automation
			Strategies, Systems, and Processes
		Operations Management
			Defining Operations Management
			Operations Management Considerations
			Tips for Managing around the Globe:
Choosing a Factory Location: Volkswagon
Picks North America
		Operations Control
			Just-in-Time Inventory Control
			Maintenance Control
			Cost Control
			Budgetary Control
			Steps for Success: Controlling with
a Budget
			Ratio Analysis
			Materials Control
		Operations Control Tools
			Using Control Tools to Control Organizations
			Inspection
			Management by Exception
			Management by Objectives
			Break-Even Analysis
			Other Broad Operations Control Tools
		Challenge Case Summary
			Class Preparation and Personal Study
			Management Skill Exercises
Appendix 1 Managing: History and Current Thinking
	Comprehensive Management Skill
	CHALLENGE CASE: How Management Innovation Keeps Ford Moving Ahead
	The Comprehensive Management Skill
Challenge
	The Classical Approach
		Lower-Level Management Analysis
		Practical Challenge: Improving
Productivity: Tracking Sensors Take Work
Measurement to a New Level
		Comprehensive Analysis of Management
		Limitations of the Classical Approach
	The Behavioral Approach
		The Hawthorne Studies
		Recognizing the Human Variable
		Steps for Success: Understanding Employees
		The Human Relations Movement
	The Management Science Approach
		The Beginning of the Management Science Approach
		Management Science Today
		Characteristics of Management Science Applications
	The Contingency Approach
	The System Approach
		Types of Systems
		Systems and “Wholeness”
		The Management System
		Information for Management System Analysis
	Learning Organization: A New Approach?
		Tips for Managing around the Globe: IBM’s
“Crowded” Learning Environment
	Challenge Case Summary
		Class Preparation and Personal Study
		Management Skill Exercises
Appendix 2 Management and Entrepreneurship: Handling Start-Ups and New Ventures
	Entrepreneurship Skill
	CHALLENGE CASE: Patagonia’s Idealistic Entrepreneur
		The Entrepreneurship Challenge
		Fundamentals of Entrepreneurship
		Types of Opportunities
		Opportunity Identification
		Opportunity Evaluation
			Steps for Success: Testing Business
Ideas
		Opportunity Exploitation
		Financing Exploitation
		Corporate Entrepreneurship
			Practical Challenge: Raising Funds:
Bohemian Guitars Tests the Waters of
“Crowdfunding”
	Social Entrepreneurship
		How Do Commercial and Social Entrepreneurship
Differ?
		Tips for Managing around the Globe:
Taking a Global View of Opportunities: One
Earth Designs
		Success Factors in Social Entrepreneurship
	Challenge Case Summary
		Class Preparation and Personal Study
		Management Skill Exercises
Appendix 3 Encouraging Creativity and Innovation
	Creativity and Innovation Skill
	CHALLENGE CASE: MidwayUSA Hits the Target with Innovation Aimed at Quality
	The Creativity and Innovation Challenge
	Creativity
		Defining Creativity
		Creativity in Organizations
	Creativity in Individuals
		Practical Challenge: Enabling Creativity:
UN Development Program Backs Creative
Responses to Crises
	Increasing Creativity in Organizations
	Innovation and Creativity
		Defining Innovation
		Linking Innovation and Creativity
	The Innovation Process
		Steps for Success: Inviting Inventions
at a Hackathon
	Catalyst for Creativity and Innovation: Total Quality Management
		Essentials of Total Quality Management
		Tips for Managing around the Globe:
Michelin’s Quality Advantage
	The Quality Improvement Process
		Creative Ideas Based on TQM Expertise
	Challenge Case Summary
		Class Preparation and Personal Study
		Management Skill Exercises
Glossary
Author Index
Subject Index




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