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از ساعت 7 صبح تا 10 شب
ویرایش: 3
نویسندگان: Gordon Walker
سری:
ISBN (شابک) : 0073381381, 9780073381381
ناشر: McGraw-Hill Education
سال نشر: 2008
تعداد صفحات: 418
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 3 مگابایت
در صورت تبدیل فایل کتاب Modern Competitive Strategy به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب استراتژی رقابتی مدرن نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
استراتژی رقابتی مدرن، 3e، اثر گوردون واکر، ترکیبی مختصر، دقیق و گسترده از نظریه و تجربیات حوزه استراتژی ارائه میکند. این رویکرد التقاطی است و تنوع رشته را منعکس میکند، از مطالعات در اقتصاد صنعتی و نهادی، جامعهشناسی اقتصادی و سازمانی، استراتژی اصلی، و در صورت لزوم، مالی و بازاریابی استفاده میکند. هر دو سازمان های تجاری و شرکتی تحت پوشش هستند. ایده آل برای مدیران فعلی و نوپا، بسیاری از موارد کوتاه، مثال های شرکت، و ابزارهای عملی برای نشان دادن مفاهیم استفاده می شود. این مواد برای یک دوره ترم کامل یا یک ماژول واحد در برنامه های MBA، دوره های پیشرفته کارشناسی، EMBA و کلاس های آموزش اجرایی مناسب است.
Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
Cover Title Contents Part 1: Strategy and Strategic Decision Making Chapter 1. What Is Strategy? Why Study Business Strategy? What Defines a Successful Strategy? How Important Is Strategy, Really? The Origins of Strategy Strategic Planning and Strategy Execution Industry Analysis Strategy over Time: Growth and Innovation Outsourcing, Vertical Integration, and Strategic Alliances Global Strategy Strategy in Multibusiness Firms Corporate Governance Summary End Notes 2. Strategic Planning and Decision Making What Is Strategic Planning? Planning in a Single Business Statement of Intent and Business Scope: Vision and Mission Analysis of Industry Structure and Trends Statement of Financial Goals and Related Metrics The Planning Period Financial and Operating Metrics S & P Key Financial Ratios and Bond Ratings Setting Goals Development of Strategic Initiatives Programs to Implement Strategic Initiatives Program Accountability and Schedule Program Valuation Planning in Multibusiness Firms Resource Allocation Portfolio Management Interbusiness Relationships Centralization of Activities Top-down Initiatives Corporate Infrastructure Summary Questions for Practice End Notes Part 2: Building Competitive Advantage Chapter 3. Competitive Advantage Introduction Competitive Positioning with Customers The Value–Cost Framework Value versus Cost Advantage Value and Cost Drivers Cost Drivers Isolating Mechanisms Preventing Imitation Increasing Customer Retention Summary Questions for Practice End Notes 4. Industry Analysis Introduction Defining Industry Boundaries How Industry Forces Influence Profitability Industry Forces That Drive Profits Down: The Five Forces Competition Entrants and Entry Barriers Buyers Suppliers Substitutes Industry Forces that Drive Profits Up: The Value Net Complementors Cooperation with Buyers and Suppliers Coordination among Competitors Strategic Groups Summary Questions for Practice End Notes 5. Competing over Time Introduction The Stages of Industry Evolution Stage One—Growth Dynamic Capabilities and the Growth of the Firm Developing Scalable Value and Cost Drivers Early Mover Advantage Strategic Pricing Stage Two—Shakeout The Maturation of the Product Life Cycle The Emergence of a Dominant Design Shakeout Duration and Severity Stage Three—Maturity Decline in the Market Growth Rate An Increase in Buyer Experience The Concentration of Market Share among Similar Large Firms The Persistence of Niche Markets Industry Disruption Technological Substitution Sustaining and Disruptive Technologies Disruption by Regulatory Change Summary Questions for Practice End Notes 6. Strategy Execution Introduction The Basic Elements of Strategy Execution: Resources and Capabilities Resources Capabilities Relating Resources and Capabilities Building Capabilities The Value Chain Activity Systems The Organizational Dimensions of Capability Development Complementarity and Consistency Control and Coordination Systems Compensation and Incentive Systems Piece Rate Culture and Learning Culture Learning Summary Questions for Practice End Notes Part 3: Managing the Boundaries of the Firm Chapter 7. Vertical Integration and Outsourcing Introduction The Employment Relationship Transaction Cost Theory The Property Rights Approach Strategy and Control Control over the Supplier’s Price Control over the Supplier’s Investment Decisions Control over Incentives Control over Information Strategy and Relative Capability The Strategic Sourcing Framework Explaining Vertical Integration Explaining Outsourcing Hybrid Sourcing Arrangements Additional Issues Differences among Types of Uncertainty The Problem of Consistency Industry Dynamics Summary Questions for Practice End Notes 8. Partnering Introduction Recent Trends in Partnership Formation Global Integration The Diffusion of Japanese Partnership Practices The Diffusion of Supplier Partnerships The Outsourcing Wave in Services The Rise of Supply Chain Management Practices The Growth of Technology-intensive Industries The Emergence of Cooperation in Regional Networks Motivations behind Partnerships Technology Transfer and Development Market Access Cost Reduction Risk Reduction Influence on Industry Structure The Disadvantages of Partnering Reduced Control over Decision Making Strategic Inflexibility Weaker Organizational Identity Antitrust Issues Partner Selection The Partner’s Current Capabilities The Partner’s Future Capabilities Alternative Partners Partnership Form Technology Transfer and Development Cost and Risk Reduction Managing Alliances Convergence of Purpose Consistency of Position Managing the Interface Alliance Dynamics Life of the Project Market Forces Dynamics within the Relationship Summary Questions for Practice End Notes Part 4. Expanding the Scope of the Firm Chapter 9. Global Strategy Introduction Why Do Regions Matter? Labor Pooling Specialized Local Suppliers Technological Spillovers Why Do Countries Matter? Laws and Regulations National Cultures Natural Resources and Geography Porter’s Diamond Model A Framework for Global Competition Nationally Segmented Industries Industries Vertically Integrated across Countries Horizontally Integrated Industries Vertically and Horizontally Integrated Industries The Global Configuration of Firms Changes in Configuration Modes of Entering Foreign Markets Organizing for Global Competition in a Single Business Summary Questions for Practice End Notes 10. New Business Development Introduction The Process of New Business Development Motivations for Diversification Contributions of the Venture to the Corporation Risk Reduction Corporate Growth in Revenues and Earnings Repositioning Existing Businesses Making the New Business Successful Financial Capital as a Corporate Input Leveraging Resources Leveraging Capabilities in Activities Leveraging Entrepreneurial Capabilities Core Competence Leveraging Management Expertise in a Type of Strategy New Market Characteristics New Venture Governance New Business Acquisitions Merger Waves Acquisition Performance The Transaction The Turnaround or Integration of the Acquired Business Ongoing Operations Carve-outs Diversification in Different Nations Summary Questions for Practice End Notes 11. Managing the Multibusiness Firm Introduction Managing the Internal Capital Market Managing the Portfolio of Businesses Relationships among the Business Units: Transfers and Centralization Interunit Transfers of Goods and Services The Centralization of Activities Centralizing Technology Development Top-down Initiatives Centralized Process Innovation at GE Developing Corporate Infrastructure Control and Coordination Compensation and Incentives Culture Summary Questions for Practice End Notes Part 5: Governing the Firm Chapter 12. Corporate Governance Introduction What Is Corporate Governance? Agency Theory The Board of Directors The Legal Duties of the Board The Fall of Enron The Response to the Collapse of Enron Board of Directors Effectiveness CEO Compensation Trends in CEO Compensation in the Health Insurance Industry Governance in Different Countries Summary Questions for Practice End Notes Glossary Index