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دانلود کتاب MIS 10 - Management Information Systems

دانلود کتاب MIS 10 - سیستم های اطلاعات مدیریت

MIS 10 - Management Information Systems

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MIS 10 - Management Information Systems

ویرایش: 10 
نویسندگان:   
سری:  
ISBN (شابک) : 2019954216, 9780357418697 
ناشر: Cengage 
سال نشر: 2021 
تعداد صفحات: 418 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 17 مگابایت 

قیمت کتاب (تومان) : 32,000

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فهرست مطالب

Cover
Brief Contents
Contents
Part 1: Fundamentals of Information Systems
	Chapter 1: Information Systems in Business
		1-1 Computers and Information Systems in Daily Life
		1-2 Computer Literacy and Information Literacy
		1-3 The Beginning: Transaction-Processing Systems
		1-4 Management Information Systems
		1-5 Major Components of an Information System
		1-6 Using Information Systems and Information Technologies
		1-7 The IT Job Market
		1-8 Outlook for the Future
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 1-1: Using Information Technologies at Federal Express
		Case Study 1-2: Mobile Technology: A Key Player for Future Shopping
	Chapter 2: Computers and Their Business Applications
		2-1 Defining a Computer
		2-2 The History of Computer Hardware and Software
		2-3 The Power of Computers
		2-4 Computer Operations
		2-5 Input, Output, and Memory Devices
		2-6 Classes of Computers
		2-7 What Is Software?
		2-8 Computer Languages
		2-9 Object-Oriented Programming: A Quick Overview
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 2-1: Become Your Own Banker and Financial Advisor
		Case Study 2-2: iPads: New Productivity Tools for Service Workers
	Chapter 3: Data and Business Intelligence
		3-1 Databases
		3-2 Logical Database Design
		3-3 Components of a DBMS
		3-4 Recent Trends in Database Design and Use
		3-5 Data Warehouses
		3-6 Data Marts
		3-7 Business Analytics
		3-8 The Big Data Era
		3-9 Database Marketing
		3-10 Tableau and Power BI: Two Popular BI and Visualization Platforms
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 3-1: Data Mining Helps Students Enroll in Courses with Higher Chances of Success
		Case Study 3-2: Data Mining Tools at Pandora Radio
	Chapter 4: Personal, Legal, Ethical, and Organizational Issues
		4-1 Privacy Issues
		4-2 Ethical Issues of Information Technologies
		4-3 The Impact of Information Technology in the Workplace
		4-4 Green Computing
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 4-1: Telecommuting with a New Twist
		Case Study 4-2: Privacy and Other Legal Issues at Google
	Chapter 5: Protecting Information Resources
		5-1 Risks Associated with Information Technologies
		5-2 Computer and Network Security: Basic Safeguards
		5-3 Security Threats: An Overview
		5-4 Security Measures and Enforcement: An Overview
		5-5 Guidelines for a Comprehensive Security System
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 5-1: Vulnerabilities of Medical Devices
		Case Study 5-2: Security Breach at Equifax
Part 2: Data Communication, the Internet, E-Commerce, and Global Information Systems
	Chapter 6: Data Communication: Delivering Information Anywhere and Anytime
		6-1 Defining Data Communication
		6-2 Basic Components of a Data Communication System
		6-3 Processing Configurations
		6-4 Types of Networks
		6-5 Network Topologies
		6-6 Major Networking Concepts
		6-7 Wireless and Mobile Networks
		6-8 Wireless Security
		6-9 Convergence of Voice, Video, and Data
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 6-1: Data Communication at Walmart
		Case Study 6-2: Protecting the Security and Privacy of Mobile Devices
	Chapter 7: A Connected World
		7-1 The Internet
		7-2 Navigational Tools, Search Engines, and Directories
		7-3 Internet Services
		7-4 Web Applications
		7-5 Intranets
		7-6 Extranets
		7-7 The Web Trends
		7-8 The Internet of Everything and Beyond
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 7-1: Scotts Miracle-Gro’s Intranet: The Garden
		Case Study 7-2: Social Networking in Support of Small Businesses
	Chapter 8: E-Commerce
		8-1 Defining E-Commerce
		8-2 Major Categories of E-Commerce
		8-3 B2C E-Commerce Cycle
		8-4 B2B E-Commerce: A Second Look
		8-5 Mobile and Voice-Based E-Commerce
		8-6 E-Commerce Supporting Technologies
		8-7 E-Commerce and Beyond: Social Commerce
		8-8 Hypersocial Organizations
		8-9 Social Media Information Systems
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 8-1: Widespread Applications of Mobile Ads
		Case Study 8-2: Bridging the Gap between E-Commerce and Traditional Commerce
	Chapter 9: Global Information Systems
		9-1 Why Go Global?
		9-2 Global Information Systems: An Overview
		9-3 Organizational Structures and Global Information Systems
		9-4 Obstacles to Using Global Information Systems
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 9-1: Global Information Systems at Toyota Motor Company
		Case Study 9-2: Information Technologies Support Global Supply Chain
Part 3: IS Development, Enterprise Systems, MSS, and Emerging Trends
	Chapter 10: Building Successful Information Systems
		10-1 Systems Development Life Cycle: An Overview
		10-2 Phase 1: Planning
		10-3 Phase 2: Requirements Gathering and Analysis
		10-4 Phase 3: Design
		10-5 Phase 4: Implementation
		10-6 Phase 5: Maintenance
		10-7 New Trends in Systems Analysis and Design
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 10-1: Systems Development at SEB Latvia
		Case Study 10-2: Crowdsourcing Pays Off
	Chapter 11: Enterprise Systems
		11-1 Supply Chain Management
		11-2 Customer Relationship Management
		11-3 Knowledge Management
		11-4 Enterprise Resource Planning
		11-5 Cloud-Based Enterprise Systems
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 11-1: ERP at Johns Hopkins Institutions
		Case Study 11-2: CRM at Starbucks
	Chapter 12: Supporting Decisions and Processes
		12-1 Types of Decisions in an Organization
		12-2 Decision Support Systems
		12-3 Executive Information Systems
		12-4 Geographic Information Systems
		12-5 Collaboration Systems
		12-6 Guidelines for Designing a Management Support System
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 12-1: UPS Deploys Routing Optimization with a Big Payoff
		Case Study 12-2: GPS Technology and Analytics Combat Crime
	Chapter 13: Artificial Intelligence and Automation
		13-1 What Is Artificial Intelligence?
		13-2 Expert Systems
		13-3 Case-Based Reasoning
		13-4 Intelligent Agents
		13-5 Fuzzy Logic
		13-6 Machine Learning
		13-7 Genetic Algorithms
		13-8 Natural-Language Processing
		13-9 Integrating AI Technologies into Decision Support Systems
		13-10 Contextual Computing: Making Mobile Devices Smarter
		13-11 AI and Automation
		13-12 Ethical issues of AI
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 13-1: AI-Based Software Helps Businesses Better Understand Customers
		Case Study 13-2: NLP: Making a Smartphone Smarter
	Chapter 14: Emerging Trends, Technologies, and Applications
		14-1 Trends in Software and Service Distribution
		14-2 Virtual Reality
		14-3 Cloud Computing: Foundation, Applications, and Models
		14-4 Nanotechnology
		14-5 Blockchain Technology and Cryptocurrency
		14-6 Quantum Computing
		Module Summary
		Key Terms
		Reviews and Discussions
		Projects
		Module Quiz
		Case Study 14-1: Cloud Computing at Intercontinental Hotels Group (IHG)
		Case Study 14-2: Virtual Reality Enhances Try before You Buy Concept
Endnotes
Index




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