Microeconomics for managers

Cover
Title
Copyright
Contents
Preface to the Second Edition
Part I: The Economics of Relationships
	1. The Economics of Relationships (and Porter’s Five Forces)
	2. Noncooperative Game Theory
	3. Reciprocity and Collusion
	4. Credibility and Reputation
	5. Transaction-Cost Economics
Part II: Pricing with Market Power
	6. Marginal Cost Equals Marginal Revenue
	7. Mark-Up Pricing and Elasticity
	8. Price Discrimination
	9. Channels of Distribution and Double Marginalization
Part III: Bang for the Buck: Optimization Under Constraint
	10. The Utility-Maximizing Consumer
	11. Technology and Cost Minimization
	12. Multiperiod Production and Cost
Part IV: Competitive Markets
	13. The Most Famous Picture in Economics
	14. Competitive Firms in Competitive Markets
	15. The Invisible Hand
	16. Taxes, Subsidies, Administered Prices, and Quotas
	17. Externalities
Part V: Uncertainty and Information
	18. The Expected-Utility Model
	19. Risk Sharing and Spreading: Securities and Insurance Markets
	20. Hidden Information: Adverse Selection, Signaling, and Screening
	21. Hidden Action: Moral Hazard and Incentives
Index