Microbrewery, Distillery, or Cidery: Step-by-Step Startup Guide

Copyright
 Contents
 Start Your Own Personal Training Business: Your Step-by-Step Guide to Success Fourth Edition
 Title Page
 Preface
 Chapter 1: Introduction to Personal Training
 What Do Personal Trainers Do?
 Meet the Experts
 Who Is Your Market?
 Is This Business for You?
 Credibility and Credentials
 Continuing Education
 Chapter 2: Designing Your Business
 Business Plan Elements
 To Market, to Market
 The Competitor You Can\'t See
 Committed Long Term
 The Industry\'s Showcase
 Selling Related Products
 Establishing Policies and Procedures
 Cancellation Policy
 Late Policy. Think About the UnthinkableAre You Liable?
 Are You on a Mission?
 Chapter 3: Structuring Your Business
 Business Structure
 Business Insurance
 Licenses and Permits
 Professional Advisors
 What\'s in a Name?
 Chapter 4: Locating and Setting Up Your Business
 Independence or Autonomy?
 Recreation and Community Centers
 Home Gyms
 Personal Training Studios and Private Gyms
 Mobile Gym Units
 The Great Outdoors
 Commercial Facilities
 Chapter 5: Operating Online
 Setting Up Your Website
 Getting Outside Help
 Computer-Based Training Tools
 Email Dos and Don\'ts
 Boosting Traffic. Website DisclaimerChapter 6: Create a Social Media Presence in 19 Baby Steps
 Making Use of Heavy Traffic Sites
 Where\'s My Tribe?
 Baby Steps
 Words Are Hooks
 How Are the Pros Using Social Media?
 Good Habits Die Hard
 Building Relationships Takes Time
 Chapter 7: Setting Yourself Apart
 Trends
 Zumba
 Destination Venues
 Group Training
 TRX
 Yoga, Stretching Arts, and Preventative Therapy
 Baby Boomer Fitness
 Wellness Coaching
 Functional Training
 At the Core
 Choosing a Niche
 Consider Your Strengths and Likes
 Chapter 8: Startup Expenses and Financing
 Sources of Startup Funds. Equipping Your BusinessTelecommunications
 Office Supplies
 Exercise Equipment
 Vehicle
 Adding It All Up
 Chapter 9: Staffing Your Business
 Where to Look
 Evaluating Applicants
 Once They\'re on Board
 Paying Your Employees
 Employee Benefits
 Employees or Independent Contractors?
 Noncompete and Confidentiality Agreements
 Chapter 10: Building Client Relationships
 The Initial Consultation
 As the Boss
 Critical Documents
 Informed Consent, Release, and Assumption of Risk
 Physician Consent/Clearance
 Fitness Assessment
 Client Records
 Keeping Your Clients Motivated
 Clients as Allies. Can Clients Reach You?Chapter 11: Advertising and Marketing
 Marketing 101
 Getting the Word Out
 Direct Mail
 Collateral Materials
 The Real Gold Mine
 Medical Referral Programs
 Ideas for Promoting Your Business
 Is It Newsworthy?
 Give It Away
 Selling Your Business
 Be Prepared
 Assessing Your Results
 Chapter 12: Fiscal Fitness
 Pricing Your Services
 Payment Methods
 Accepting Credit and Debit Cards
 Setting Credit Policies
 Billing
 Keeping Records
 Ask Before You Need
 Chapter 13: Tales from the Trenches
 Know What Your Clients Know
 Sleep Research Is Hot Right Now!
 Stay Flexible.