Metadiscourse in Digital Communication: New Research, Approaches and Methodologies

Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
Chapter 1: Metadiscourse in Digital Communication: A Short Introduction
	References
Chapter 2: “Gonna write about it on my blog too” Metadiscourse in Research Blog Discussions
	1 Introduction
	2 Metadiscourse as Discourse Reflexivity
		2.1 Discourse About the Ongoing Discourse
		2.2 Discourse Reflexivity for Managing Context
		2.3 Orienting and Retrieving Discourse Reflexivity
		2.4 Altercentric and Egocentric Discourse Reflexivity
	3 Data and Analysis
	4 Findings
		4.1 Discourse Reflexivity in Monologue and Dialogue
		4.2 Digital Discourse: Written Dialogue
	5 Conclusion
	References
		Corpora
Chapter 3: Reflections on Reflexivity in Digital Communication: Towards a Third Wave of Metadiscourse Studies
	1 Introduction
	2 Metadiscourse in the Reflexive Approach
	3 The Vlog Data
	4 The Structure of the Vlog
		4.1 On the Discourse Participants
	5 Uses of Metadiscourse in the Vlog
		5.1 Metadiscourse Supported by Other Semiotic Resources
		5.2 Examples That Are ‘Meta’ but Not Metadiscourse
		5.3 Synchronous Intertextuality
		5.4 Metacommunication
	6 Conclusion: Metadiscourse and Other ‘Meta’ Phenomena
		6.1 From the Non-propositional and Interpersonal to the Reflexive?
	References
Chapter 4: Metadiscourse in Academic Research Articles Versus Blogs: Paul Krugman as a Case Study
	1 Introduction
	2 Corpus and Methodological Approach
	3 Results
		3.1 Research Articles: An Analysis of Metadiscursive Clusters
		3.2 Blog Posts: An Analysis of Metadiscursive Clusters
	4 Conclusions
	References
Chapter 5: This Has Changed: ‘Out-of-the-Box’ Metadiscourse in Scientific Graphical Abstracts
	1 Metadiscourse in a Multimodal Scientific Era: What Has Changed?
		1.1 Featuring the Visual Abstract Genre: Purpose, Participants, Process and Product
		1.2 Is There a Scholarly Visual Literacy? The Regulation of Visual Abstracts’ Creation and Interpretation Processes
	2 Metadiscursive Strategies in Visual Abstracts: What Is ‘out-of-the-box’?
		2.1 Metadiscourse Strategies in Graphical Abstracts
		2.2 So, What Is ‘out-of-the-box’? Towards Transductive Innovation
	3 In Conclusion: Answering Research Questions
	References
		Graphical Abstract Samples Commented
		Elsevier’s GA Exemplars
Chapter 6: Lemons and Watermelons: Visual Advertising and Conceptual Blending
	1 Introduction
	2 On Some Aspects of Advertising
	3 Conceptual Blending Theory
	4 Conceptual Blending in Advertising: Case Studies
		4.1 Case Study 1: If Life Gives You Lemons, a Simple Surgery Can Give You Melons
		4.2 Case Study 2: Know Your Lemons!
	5 Conclusion
	References
Chapter 7: Metadiscourse in Social Media: A Reflexive Framework
	1 Introduction
	2 Social Media and Technological Affordances
	3 The Scope of Metadiscourse
	4 Data and Methods
	5 A Reflexive Metadiscourse Framework
	6 Frequency of Metadiscourse
	7 Conclusion
	References
Index