Metadata Matters

Cover
Half Title
Title Page
Copyright Page
Dedication
Table of Contents
List of Figures and Tables
Acknowledgments
About the Author
Chapter 1 In Praise of Metadata: Lost and Found
	1.1 An Airplane Saga
	1.2 Metadata Matters
	1.3 Metadata in Three Acts
	1.4 Metadata in Action
Chapter 2 Metadata: Some Assembly Required
	2.1 What Is Metadata
	2.2 Metadata Standards
		2.2.1 Metadata Storage
		2.3 Related Metadata Concepts
			2.3.1 Control and Consistency
		2.4 Key Findings Across Industries and Clients
			2.4.1 Metadata Value
			2.4.2 A Necessary Defense
		2.5 Metadata Design: Where to Start?
			2.5.1 Metadata Best Practices
Chapter 3 Taxonomical Tenets
	3.1 Metadata and Taxonomy
	3.2 Taxonomy—Hierarchical Structure
	3.3 Taxonomy—Faceted
	3.4 Taxonomy Best Practices
Chapter 4 Definitions
Chapter 5 Adjectivity: Language, Meaning, and Optimization for Content Curation and Discovery
	5.1 What Is Adjectivity?
		5.1.1 The Menu, Please
	5.2 A Picture Is Worth a Thousand Words . . . And Yet We Still Have Trouble Naming that Movie
	5.3 Order of the Fittest
	5.4 The Media, the News, and Content Inflammation
	5.5 On Content
	5.6 Conclusion
Chapter 6 Metadata Is a Human Endeavor
	6.1 Metadata Is Not Magic, but It Most Certainly Can Be Magical
	6.2 What Have You Done for Me Lately? The Experience Needed, and What They Do
		6.2.1 Training, Change Management, and Communication Strategy
		6.2.2 System Upgrades, Metadata Improvements, and Technical Maintenance
Chapter 7 Governance
	7.1 Governance Is No Longer an Option
	7.2 Governance Demands a Cultural Presence and Footprint
		7.2.1 Change Management Governance Responsibilities
	7.3 People, Process, Technology . . . and Content
	7.4 Best Practices
	7.5 Why Governance?
Chapter 8 Metadata and Workflow
	8.1 Metadata Is Meaningful
	8.2 Administrative Metadata
	8.3 ROI
	8.4 Metadata Helps with User Adoption
	8.5 File Naming Conventions
	8.6 Summary
Chapter 9 What Do Good Metadata, UX, and Search Look Like?
	9.1 User Experience
	9.2 Search
	9.3 Metadata and KPIs
	9.4 Conclusion
Chapter 10 Please Feed the Robots Good Data
	10.1 Good Robot
Chapter 11 Building a Metadata Strategy
	11.1 Strategy Building Data by Data by Data
	11.2 Timeline to Develop a Metadata Model
		11.2.1 Building the Right Team
		11.2.2 Making the Business Case
		11.2.3 Discovery and Requirements Gathering
		11.2.4 Content Audit
		11.2.5 Metadata Specifications
		11.2.6 Workflow
		11.2.7 Quality Assurance and UA Testing
	11.3 Metadata Makes the Difference
Chapter 12 Metadata Maturity
	12.1 The Metadata Maturity Model
		12.1.1 Maturity Levels
		12.1.2 Metadata Aspects
		12.1.3 Metadata Dimensions—The Collections
	12.2 Metadata Maturity Level Assessment
Chapter 13 Metadata Is a Love Note to the Future . . .
Appendix: Metadata Manifesto
Glossary
Index