Medical Decision Making: A Health Economic Primer

Content: Foreword viii    Glossary x    Job Opportunities xii    Job Seeking xii    The Optimum Portfolio xiii    First Impressions xiii    One: Graphic Design    1 Inspirations and Motivations    Michael Bierut: On Being a Graphic Designer 17    Stephen Doyle: Selfish-In a Good Way 23    Stefan Sagmeister: On Being Self-Motivated 27    Arnold Schwartzman: Still Designing after All These Years 30    Gail Anderson: The Joys of Print Design 33    2 Starting A Studio or Working for Someone Else    Lynda Decker: Mapping Out the Future 37    Fernando Music: From Boss to Employee 40    Allison Henry Aver: Working Holistically 43    Romain Raclin: Creative Space 46    Alexander Isley: Staying Independent 49    Agnieszka Gasparska: Small Is Sensible 54    Bobby Martin and Jennifer Kinon: Championing Design 58    Antonio Alcala: What a Dream Client Looks Like 62    Mark Pernice: From Band Member to Design Leader 65    Tamara Gildengers Connolly: Balancing Studio and Home 68    Araba Simpson: One Person, All Alone 72    Matt Luckhurst: Designing for Design Firms 74    3 Partners on Partnering    Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79    Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82    Justin Colt and Jose Fresneda: How Partners Becomes Partners 86    Greg D\'Onofrio and Patricia Belen: Two Partners, One Passion 90    Scott Buschkuhl: At Present We Are Three 93    Two: Design Genres    4 Letters and Type    Marian Bantjes: Lettering as Art and Business 98    Andy Cruz and Rich Roat: There\'s a Type Designer in the House 100    Pierre di Scuillo: Typography That Speaks Up 104    Ross MacDonald: An Illustrator\'s Passion for Type 108    Roberto de Vicq de Cumptich: For the Love of Type 112    How Many Typefaces Can You Love? (sidebar) 115    5 Making Logos and Marks    Mark Fox: The Mark Maker 117    6 Books and Book Jackets    Scott-Martin Kosofsky: Making a Living Doing Books 123    Michael Carabetta: Books and E-Books 127    Paul Buckley: The Bookkeeper 130    Jim Heimann: Making Visual Books 134    7 Editorial Design    Len Small: Print Is Bouncing Back 141    Susanna Shannon: Art Director Becomes Editor 144    8 Social Innovation    Mark Randall: Citizen Designer 149    Bob McKinnon: Socially Impactful Design 154    9 Branding and Packaging    Sharon Werner: Approachable Design 157    10 Illustration Design    Michel Bouvet: Poster Man 163    Mirko Ilic: Design Is Like Classical Ballet 166    Steve Brodner: Graphic Commentary and Design 170    Steven Guarnaccia: The Old New Illustration 174    Neil Gower: Fraudulent Graphic Designer 178    Craig Frazier: Designing Pictures 182    Three: Transitional Design    11 Understanding Change    Richard Saul Wurman: The Architect of Understanding 189    Crossing Disciplines (sidebar) 191    Petrula Vrontikis: Creating Interactions 193    Erik Adigard: The Experience of the Information 196    Veronique Marrier: Graphic Design as a Cause 200    Making Transitions: Returning to School with Barbara DeWilde (sidebar) 203    12 Eccentrics and Design Quirkiness    Charles S. Anderson: Celebrating Commercial Art 205    Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208    Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210    Cary Murnion: Designing Cooties 214    Nick Ace: Speaking Frankly 217    13 What Comes Next    Timothy Goodman: Disposable Ideas 221    Ryan Feerer: Making Design Meals 224    Design Entrepreneurship (sidebar) 227    Franco Cervi: \"I Am Reckless!\" 228    Four: Digital Design    14 Interactive Multimedia Installations and Interfaces    Debugging the Language of Digital Job Titles (sidebar) 233    Jeroen Barendse: Subverting the Mental Map 234    Julien Gachadoat: Demomaking for a Living 237    Ada Whitney: The New Motion 240    Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241    Defining the New Animation: Technology\'s Perks, by J.J. Sedelmeir (sidebar) 242    Jean-Louis Frechin: Asking the Right Questions 243    Alexander Chen: Working for Google (sidebar) 245    15 Designing Apps for Mobile Devices    Sean Bumgarner: Between Text and Images 247    Michel Chanaud: Always Learning 250    John Kilpatrick: Designer as Accelerator 255    Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256    Typography on the Web, by Jason Santa Maria (sidebar) 258    Frederique Krupa: Games as Powerful Motivators 260    Girls and Games (sidebar) 262    16 E-Commerce with a Soul    Randy J. Hunt: Growing into a Job 265    Lucy Sisman: Online Editorial Ventures 269    Nancy Kruger Cohen: Addicted to Startups 272    17 User Experience Specialists    Bruce Charonnat: Understanding Human-Computer Interaction 277    Michael Aidan: Using the Audience as Media 279    Hugh Dubberly: Mapping the Relationship between Ideas 282    Matthew Stadler: To Publish: To Create a Public for Books 288    18 Geeks, Programmers, Developers, Tinkerers    Frieder Nake: Controlling Computers with Our Thoughts 293    Mark Webster: Iterations and Algorithms 296    Five: Design Education    19 Making Choices    Andrea Marks: Old School, New School 308    Lita Talarico: Educating Design Entrepreneurs 311    Rudi Meyer: Developing the Righ Attitude 314    Lucille Tenazas: Idiosyncratic Contexts 317    Liz Danzico: Interfacing with UX 320    Allan Chochinov: The Maker Generation 322    David Carroll: Students and Surveillance 325    APPS That Track, by David Carroll (sidebar) 327    Appendix 1 College Directory 328    Appendix 2 Additional Reading 330    Index 332