Mathematical Models in Marketing: A Collection of Abstracts

Front Matter....Pages I-XX
Brand Preferences and Simple Markov Processes....Pages 1-4
Customer Behavior as a Markov Process....Pages 5-9
Brand Choice as a Probability Process....Pages 10-11
The Dynamics of Brand Loyalty: A Markovian Approach....Pages 12-14
A Mathematical Model for Marketing....Pages 15-20
The Demand for Branded Goods as Estimated from Consumer Panel Data....Pages 21-24
Consumer Brand Choice--A Learning Process?....Pages 25-26
Stochastic Process Models of Consumer Behavior....Pages 27-29
A Latent Markov Process Within the Individual....Pages 30-31
The Neglected Use of Data....Pages 32-32
A Stochastic Response Model with Application to Brand Choice....Pages 33-36
A Mathematical Model of Consumer Behavior....Pages 37-39
New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing Plans....Pages 40-41
Dynamic Inference....Pages 42-47
Progress on a Simplified Model of Stationary Purchasing Behaviour....Pages 48-52
The Beta-Binomial Model for Consumer Purchasing Behaviour....Pages 53-57
A Stochastic Interpretation of the Heavy Half....Pages 58-59
A Dual-Effects Model of Brand Choice....Pages 60-64
A Stochastic Model for Adaptive Behavior in a Dynamic Situation....Pages 65-69
The New-Trier Stochastic Model of Brand Choice....Pages 70-71
A Composite Heterogeneous Model for Brand Choice Behavior....Pages 72-75
An Entropy Model of Brand Purchase Behavior....Pages 76-81
A Modified Linear Learning Model of Buyer Behavior....Pages 82-84
Analog Experiments with a Model of Consumer Attitude Change....Pages 85-86
A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object....Pages 87-88
A Two-Dimensional Concept of Brand Loyalty....Pages 89-89
The Relationship of Brand Attitudes and Brand Choice Behavior....Pages 90-90
Television Show Preference: Application of a Choice Model....Pages 91-91
An Exponential Discrepancy Model for Attitude Evaluation....Pages 92-93
The Vector Model of Preferences: An Alternative to the Fishbein Model....Pages 94-96
The Importance of Halo Effects in Multi-Attribute Attitude Models....Pages 97-98
The Fishbein Extended Model and Consumer Behavior....Pages 99-101
A Theory of Demand with Variable Consumer Preferences....Pages 102-105
A New Approach to Consumer Theory....Pages 106-107
A Geographic Model of an Urban Automobile Market....Pages 108-110
Consumer’s Purchase Decision Process: Stochastic Models....Pages 111-112
An Empirical Test of the Howard-Sheth Model of Buyer Behavior....Pages 113-114
A Model of Consumer Behavior in a Single Market with Incomplete Information....Pages 115-118
Mathematical Programming Models for the Determination of Attribute Weights....Pages 119-121
An Interaction Model of Consumer Utility....Pages 122-123
Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior....Pages 124-128
Linear Programming in Media Selection....Pages 129-129
Media Selection by Linear Programming....Pages 130-131
Media Selection by Decision Programming....Pages 132-133
Linear Programming and Space-Time Considerations in Media Selection....Pages 134-136
An Exploration of Linear Programming in Media Selection....Pages 137-139
A Goal Programming Model for Media Planning....Pages 140-143
A Probabilistic Approach to Industrial Media Selection....Pages 144-145
A Media Planning Calculus....Pages 146-151
Considering Competition in Media Planning....Pages 152-160
ADMOD: An Advertising Decision Model....Pages 161-162
The Determination of Advertising Expenditure....Pages 163-164
Optimal Advertising and Optimal Quality....Pages 165-166
Optimal Advertising Policy Under Dynamic Conditions....Pages 167-168
Diffusion Processes and Optimal Advertising Policy....Pages 169-174
Monopoly Advertising: Dynamic Conditions....Pages 175-176
An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization....Pages 177-181
Game-Theory Models in the Allocation of Advertising Expenditures....Pages 182-185
Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges....Pages 186-187
A Model for Budgeting Advertising....Pages 188-193
Optimal Advertising Appropriation....Pages 194-195
Advertising Expenditures in Coupled Markets--A Game-Theory Approach....Pages 196-197
A Simple Model for Determining Advertising Appropriations....Pages 198-199
Theory Versus Practice in Allocating Advertising Money....Pages 200-200
A Dynamic Model for Competitive Marketing in Coupled Markets....Pages 201-202
A Model of Adaptive Control of Promotional Spending....Pages 203-207
Models and Managers: The Concept of a Decision Calculus....Pages 208-209
Optimal Advertising- Expenditure Implications of a Simultaneous-Equation Regression Analysis....Pages 210-212
Optimal Advertising Expenditure....Pages 213-216
Dynamic Correction in Marketing Planning Models....Pages 217-219
The Effect of Promotional Effort on Sales....Pages 220-222
An Operations-Research Study of Sales Response to Advertising....Pages 223-225
Optimal Control of the Vidale-Wolfe Advertising Model....Pages 226-231
Advertising and Cigarettes....Pages 232-233
Bayesian Decision Theory in Advertising....Pages 234-235
Differential Equation Approach to Marketing....Pages 236-239
Consumer Response to Promotions....Pages 240-242
A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes....Pages 243-246
The Effect of Advertising on Liquor Brand Sales....Pages 247-249
Estimating Dynamic Effects of Market Communications Expenditures....Pages 250-252
Toward a Normative Model of Promotional Decision Making....Pages 253-255
On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation....Pages 256-261
The Product Life Cycle and Time-Varying Advertising Elasticities....Pages 262-263
A Study in Promotional Competition....Pages 264-268
Imperfect Markets Through Lack of Knowledge....Pages 269-271
The Economics of Information....Pages 272-275
Can Advertising Differentiate the Product?....Pages 276-280
Zur Frage optimaler Diffusionspunkte in einem Modell der Mund-zu-Mund-Propaganda....Pages 281-284
Short-Term Price and Dealing Effects in Selected Market Segments....Pages 285-287
The Use of Models in Marketing Timing Decisions....Pages 288-292
Determining Optimum Price Promotion Quantities....Pages 293-295
A Quasi-Game Theory Approach to Pricing....Pages 296-302
Adaptive Pricing by a Retailer....Pages 303-306
Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern....Pages 307-309
A Mathematical Model for Price Promotion....Pages 310-311
Product Search and Evaluation....Pages 312-313
Early Prediction of Market Success for New Grocery Products....Pages 314-315
A Theory of Market Behavior After Innovation....Pages 316-318
Dynamics of New Product Campaigns....Pages 319-320
Competitive Strategies for New Product Marketing over the Life Cycle....Pages 321-324
DEMON Mark II: Extremal Equations Solution and Approximation....Pages 325-326
SPRINTER Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products....Pages 327-334
Stochastic Models for Monitoring New-Product Introductions....Pages 335-337
New-Product Profit Evaluation Models....Pages 338-339
A New Product Analysis and Decision Model....Pages 340-348
The Theory of First Purchase of New Products....Pages 349-350
A New Product Growth Model for Consumer Durables....Pages 351-353
The Analysis of Uncertainty Resolution in Capital Budgeting for New Products....Pages 354-356
Forecasting the Demand for New Convenience Products....Pages 357-362
Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model....Pages 363-366
Advertising and Promotion Effects on Consumer Response to New Products....Pages 367-370
An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand....Pages 371-373
Ansätze für eine ökonomische Analyse des Konsums neuartiger Konsumgüter....Pages 374-376
PERCEPTOR: A Model for Product Positioning....Pages 377-380
A Mathematical Modeling Approach to Product Line Decisions....Pages 381-383
Forecasting Sales by Exponentially Weighted Moving Averages....Pages 384-386
Use of Consumer Panels for Brand-Share Prediction....Pages 387-389
Zur Problematik von Wendepunkten in Trendfunktionen, dargestellt an einem Modell zur Prognose von Marktanteilen....Pages 390-392
The RAS Method for Two-Dimensional Forecasts....Pages 393-395
Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases....Pages 396-396
A Model for Scale of Operations....Pages 397-400
A Warehouse-Location Problem....Pages 401-405
A Heuristic Program for Locating Warehouses....Pages 406-407
Brand Switching and Mathematical Programming in Market Expansion....Pages 408-411
A Market Potential Model and its Application to Planning Regional Shopping Centers....Pages 412-413
Determining Optimum Distribution Points for Economical Warehousing and Transportation....Pages 414-414
Market Share, Distance and Potential....Pages 415-420
A System Construct for Evaluating Retail Market Locations....Pages 421-422
A Model for Allocating Retail Outlet Building Resources across Market Areas....Pages 423-426
Spatial Allocation of Selling Expense....Pages 427-428
A Study of Sales Operations....Pages 429-430
On a Linear Programming, Combinatorial Approach to the Travelling-Salesman Problem....Pages 431-432
An Optimal Plan for Salesmen’s Compensation....Pages 433-435
Surveillance of Multi-Component Systems: A Stochastic Traveling Salesman’s Problem....Pages 436-438
Sales Planning and Control Using Absorbing Markov Chains....Pages 439-442
The Traveling Salesman Problem: A Survey....Pages 443-448
A Multiple-Product Sales Force Allocation Model....Pages 449-451
CALLPLAN: An Interactive Salesman’s Call Planning System....Pages 452-453
Some Correlates of Coffee and Cleanser Brand Shares....Pages 454-454
Mathematical Model for a Duopolistic Market....Pages 455-459
Mathematical Models in Marketing....Pages 460-466
Determinants of Market Share....Pages 467-468
A Theory of Market Segmentation....Pages 469-473
Market Measurement and Planning With a Simultaneous-Equation Model....Pages 474-476
A Computer On-Line Marketing Mix Model....Pages 477-478
Solving the “Marketing Mix” Problem Using Geometric Programming....Pages 479-481
A Market Share Theorem....Pages 482-484
BRANDAID: A Marketing-Mix Model, Part 1: Structure....Pages 485-492
Simulation of Market Processes....Pages 493-494
Marketing Analysis Training Exercise....Pages 495-498
Trade Area Boundaries: Some Issues in Theory and Methodology....Pages 499-502
Back Matter....Pages 503-514