Mastering Product Management: A Step-by-Step Guide

Title Page
Copyright Page
Table of Contents
Preface
Discovery
	Chapter 1: Setting an Innovation Strategy
	Chapter 2: Sourcing Opportunities
	Chapter 3: Industry and Market Analysis
	Chapter 4: Competitive Analysis
	Chapter 5: Market Research
Planning
	Chapter 6: Product Vision
	Chapter 7: Product Strategy
	Chapter 8: Business Model
	Chapter 9: Business Case
	Chapter 10: Financial Analysis
	Chapter 11: Product Requirements
	Chapter 12: Product Requirements in Agile
	Chapter 13: Feature Prioritization
	Chapter 14: Roadmaps
	Chapter 15: Pricing
	Chapter 16: Forecasting
	Chapter 17: Risk Management
	Chapter 18: Decision-Making
	Chapter 19: Stakeholder Management
Development
	Chapter 20: Lean Innovation
	Chapter 21: Making Tradeoffs
	Chapter 22: Product Team Meetings
	Chapter 23: Daily Standup Meetings
	Chapter 24: Beta Testing
Launch and Marketing
	Chapter 25: Market Segmentation
	Chapter 26: Positioning
	Chapter 27: Product Messaging
	Chapter 28: Launch Preparation
	Chapter 29: Post-Launch Retrospective
	Chapter 30: Marketing Plan
	Chapter 31: Sales Enablement
	Chapter 32: Product Training
	Chapter 33: Product Demos
	Chapter 34: Presentations
	Chapter 35: Customer Meetings
	Chapter 36: Customer Negotiations
	Chapter 37: Media Interviews
End-of-Life
	Chapter 38: Deciding to Retire a Product
	Chapter 39: End-of-Life Plan
Managing Product Managers
	Chapter 40: Recruiting
	Chapter 41: Writing a Job Description
	Chapter 42: Onboarding
	Chapter 43: Goal Setting
	Chapter 44: Performance Reviews
	Chapter 45: Team Development
	Chapter 46: Product Manager Competencies
	Chapter 47: Product Manager Deliverables
	Chapter 48: Items Common to Product Documents
	Chapter 49: Team Meetings
	Chapter 50: One-on-One Meetings
	Chapter 51: Quarterly Business Review (QBR)
	Chapter 52: Planning the Work Week and Day
About Kevin Brennan