Mass Culture: The Popular Arts in America

1. The issues joined: Mass culture in America / by Bernard Rosenberg --
Mass culture in America: another point of view / by David M. White --
2. Perspectives of mass culture: In what spirit the Americans cultivate the arts / by Alexis de Tocqueville --
From \"democratic vistas\" / by Walt Whitman --
The coming of the masses / by Jose Ortega y Gasset --
Historical perspectives of popular culture / by Leo Lowenthal --
A theory of mass culture / by Dwight MacDonald --
The people and the arts / by Gilbert Seldes --
Avant-garde and Kitsch / by Clement Greenberg --
3. Mass literature: Books: Is there a best seller formula? / by Frank Luther Mott ; Who reads what books and why? / by Bernard Berelson ; The book business in America / by Alan Dutscher ; The problem of the paper-backs / by Cecil Hemley --
Detective fiction: Who cares who killed Roger Ackroyd? / by Edmund Wilson ; Raffles and Miss Blandish / by George Orwell ; Simenon and Spillane: the metaphysics of murder for the millions / by Charles J. Rolo ; Mickey Spillane and his bloody hammer / by Christopher La Farge --
Comic books and cartoon strips: Comic strips and their adult readers / by Leo Bogart ; Paul, and Horror Comics, and Dr. Wertham / by Robert Warshow ; The opinions of Little Orphan Annie and her friends / by Lyle W. Shannon ; How to read Li\'l Abner intelligently / by Arthur J. Brodbeck and David M. White --
Magazines: Values in mass periodical fiction, 1921-1940 / by Patricke Johns-Heine and Hans H. Gerth ; Majority and minority Americans: an analysis of magazine fiction / by Bernard Berelson and Patricia J. Salter --
4. Motion pictures: national types as Hollywood presents them / by Siegfried Kracauer --
Hollywood and the U.S.A. / by Hortense Powdermaker --
The good-bad girl / by Martha Wolfenstein and Nathan Leites --
God, radio, and the movies / by Frederick Elkin --
The creator-audience relationship in the mass media: an analysis of movie making / by Herbert J. Gans --
Company-town pastoral: the role of business in \"executive suite\" / by Eric Larrabee and David Riesman --
5. Television and radio: Social research in television / by Rolf B. Meyerson --
The phantom world of TV / by Gunther Anders --
In defense of television / by Henry Rabassiere --
The mike in the bosom / by Murray Hausknecht --
Mass appeal and minority tastes / by Kurt Lang --
6. Divertissement: Popular songs vs. the facts of life / by S.I. Hayakawa --
The new popularity of jazz / by Morroe Berger --
Listening to popular music / by David Riesman --
card playing as mass culture / by Irving Crespi --
Broadway and the flight from American reality / by Henry Popkin --
7. Advertising: American advertising / by Marshall McLuhan --
Hollywood\'s newspaper advertising: stereotype of a nation\'s taste / by David M. White, Robert S. Albert, and R. Alan Seeger --
8. The overview: Mass communication, popular taste and organized social action / by Paul F. Lazarsfeld and Robert K. Merton --
Television and the patterns of mass culture / by T.W. Adorno --
Sight, sound, and the fury / by Marshall McLuhan --
Notes on mass culture / by Irving Howe --
Of happiness and of despair we have no measure / by Ernest Van Den Haag --
The middle against both ends / by Leslie A. Fiedler --
Popular culture and the open society / by Melvin Tumin --
The public arts / by Gilbert Seldes.