Marketing literature: the making of contemporary writing in Britain

Marketing Literature Making of Contemporary Writing in Britain (2007)......Page 1
Cover......Page 2
Also by Claire Squires......Page 4
ISBN-13: 978 1403997739 hardback   ISBN-10: 140399773X hardback......Page 6
Part II Publishing Histories......Page 7
Preface......Page 9
Introduction......Page 13
Definitions......Page 14
Material conditions and methodologies of knowledge......Page 19
Narrative and structure......Page 25
Part I: Marketing Literature: Contexts and Theory......Page 29
1 Publishing Contexts and Market Conditions......Page 31
Conglomeration and competition......Page 32
The book retail environment......Page 39
Authorship and the commodification of fiction......Page 46
2 Literature and Marketing......Page 52
The changing culture of publishing......Page 53
Towards a theory of book marketing......Page 62
3 Genre in the Marketplace......Page 82
Books......Page 87
Branding......Page 97
Imprint......Page 101
The bookshop......Page 106
Literary prizes......Page 109
Part II: Publishing Histories......Page 115
Introduction......Page 117
(1994)......Page 119
Martin Amis’s The Information (1995)......Page 127
Irvine Welsh’s Trainspotting (1993)......Page 131
Pat Barker’s The Ghost Road (1995)......Page 138
Arundhati Roy’s The God of Small Things (1997)......Page 149
Bret Easton Ellis’s American Psycho (1991)......Page 159
Helen Fielding’s Bridget Jones’s Diary (1996......Page 162
J. K. Rowling’s Harry Potter series (1997–2007), Philip\rPullman’s His Dark Materials (1995–2000) and Mark\rHaddon’s The Curious Incident of the Dog in the Night-Time\r(2003)\r......Page 173
David Mitchell’s Cloud Atlas (2004)......Page 183
Conclusion: Writing Beyond Marketing......Page 188
Coda: Zadie Smith’s White Teeth (2000)......Page 189
Appendix 1......Page 196
Introduction......Page 199
1. Publishing Contexts and Market Conditions......Page 202
2. Literature and Marketing......Page 205
3. Genre in the Marketplace......Page 210
4. Icons and Phenomenons......Page 214
5. Marketing Stories......Page 215
6. Crossovers......Page 220
Conclusion: Writing Beyond Marketing......Page 225
Bibliography......Page 227
B......Page 244
E......Page 245
L......Page 246
M......Page 247
R......Page 248
W......Page 249