Marketing in the Emerging Markets of Islamic Countries

Cover......Page 1
Contents......Page 6
List of Figures......Page 9
List of Maps......Page 11
List of Tables......Page 12
Notes on the Contributors......Page 13
Introduction......Page 16
Islamic business ethics and their impact on marketing......Page 18
Intra-Islamic cooperation......Page 20
Market segmentation......Page 21
Market characteristics of Islamic countries......Page 23
Promotion and distribution......Page 25
Conclusion......Page 26
Brief historical background......Page 29
The economic environment......Page 31
Foreign direct investment......Page 32
Regional challenges......Page 33
Market structure and consumer behavior......Page 36
Conclusion......Page 37
Brief historical background......Page 39
Ethnicity and culture......Page 41
Demographic and political profile......Page 43
The economy......Page 45
Membership of economic blocs......Page 51
Foreign trade......Page 52
Foreign direct investment......Page 55
Foreign companies in the consumer market......Page 59
Promotion......Page 60
Distribution......Page 64
Franchising......Page 65
Company marketing......Page 66
Conclusion......Page 68
Brief historical background......Page 70
The regional economy......Page 71
Internationalization......Page 81
Conclusion......Page 83
Introduction......Page 84
The macro-environment of business......Page 86
The political scene......Page 90
The economy and trade links......Page 92
Physical and electronic links to world markets......Page 95
The expansion of tourism......Page 98
Marketing practices and opportunities......Page 99
Conclusions and prospects for the future......Page 106
6 Marketing in the Middle East......Page 110
Brief historical background......Page 111
The economy......Page 112
The regional market......Page 115
Cultural characteristics......Page 118
Consumer behavior......Page 119
Marketing strategies for Middle Eastern markets......Page 122
Conclusion......Page 124
7 Marketing in Kuwait......Page 127
Geographical and historical background......Page 128
Structure of the economy......Page 130
Demographic profile......Page 131
Consumer behavior......Page 132
Characteristics of marketing management......Page 136
Government regulations and international companies......Page 139
International marketing......Page 140
Conclusion......Page 145
8 Marketing in Saudi Arabia......Page 147
Population and customs......Page 148
Economic overview......Page 149
Foreign trade......Page 152
Foreign direct investment......Page 157
Management practices in Saudi companies......Page 158
The consumer market and consumer behavior......Page 159
Product issues......Page 160
Distribution......Page 161
Promotion......Page 164
Conclusion......Page 165
9 Marketing in Iran......Page 168
Brief historical background......Page 169
Demographic profile......Page 172
The economy......Page 173
International trade......Page 180
The Iranian market......Page 183
Iranian companies......Page 184
The consumer market......Page 185
The media market......Page 186
Promotion......Page 187
Conclusion......Page 188
10 Marketing in the Islamic Countries of Southeast Asia......Page 190
Brief historical background......Page 191
Economic development......Page 193
Marketing in Brunei, Indonesia and Malaysia......Page 198
Conclusion......Page 209
B......Page 212
C......Page 213
E......Page 214
G......Page 215
I......Page 216
K......Page 217
M......Page 218
P......Page 219
S......Page 220
W......Page 221
Z......Page 222