Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xlv
A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran....Pages 1-1
Tracing the Impact of Consumer Animosity in In-groups towards Out-group focused Endorsements in Multicultural Environments....Pages 2-2
Global Privacy: An International Perspective Examining Perceptions of Information Sensitivity and Consumers Willingness to Provide Personal Informaiton....Pages 3-3
Effective Sales Management: What Do Sales People Think?....Pages 4-4
Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes....Pages 5-5
Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement : GenMes and Boomers....Pages 6-6
The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance?....Pages 7-10
The Skills and Competencies of Sales Leaders: A Survey....Pages 11-14
Music Authenticity is in the Eye (and Ear) of the Beholder: Perception of Cues and Intentions of Behavior....Pages 15-18
Examining the Visual Map of Athlete Endorsement Effectiveness: A Case Of 2010 FIFA World Cup....Pages 19-19
Whither Simplicity? An Exploratory Study of The Antecedents of Voluntary Simplicity....Pages 20-29
Laying the Foundation for an Ecosystem of Creativity Marketing....Pages 30-39
Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies....Pages 40-43
Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments....Pages 44-50
The Role Of Religion In Anti-Consumption Tendencies: Religiosity As A Different Form Of Consumer Resistance....Pages 51-53
Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers....Pages 54-57
Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals....Pages 58-61
The Captcha Conflict — A Consumer’S Choice Between Security and Convenience....Pages 62-65
The Online Learning Environment: Delivering Quality?....Pages 66-69
Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing’S Customer Connecting Role....Pages 70-70
Environmental Person-Organization Fit And The Importance Of Promoting Organizational Policy Internally....Pages 71-74
Understanding Employee Environmental Behaviour In Professional Service Firms....Pages 75-81
Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media.....Pages 82-85
LEARNING STYLES AND MARKETING COMMUNICATION MEDIA: RELATIONSHIPS AND THE EFFECTS ON BRAND RESPONSES....Pages 86-89
MEDIA GUIDING CONSUMERS ACROSS DIFFERENT STAGES OF THE PURCHASE PROCESS....Pages 90-90
Development Of A Scale To Measure The Perceived Interactivity Of Websites....Pages 91-91
A Collective Movement Perspective Of Online Shoppers....Pages 92-95
TRUSTED ADVISOR: A KEY VARIABLE ON THE PATH TO CO-CREATING VALUE WITH CLIENTS....Pages 96-96
VALUE PRIORITIES AND CONSUMER BEHAVIOR OF TURKISH IMMIGRANTS IN GERMANY....Pages 97-108
A Latent Variable Modeling Approach To Understanding Attitudinal And Behavioral Ethnic Identity In Hispanic Consumer Behavior: A Structured Abstract....Pages 109-112
The Effect of a Muslim Endorsement on Non-Muslim’s Attitudes and Purchase Intentions....Pages 113-113
The Influence of E-Service-Quality on Customer Value Perception and Satisfaction: The Case of Third-Party Web Sites....Pages 114-117
Teleological Approaches from Complexity Sciences in Services....Pages 118-118
Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement....Pages 119-122
Understanding Bloggers: Opinion Leadership and Motivations to Use Blogs Among Bloggers and Blog Readers....Pages 123-123
The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model....Pages 124-127
Efficacy of Ads with Short Message Service (SMS) Copy....Pages 128-128
Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy....Pages 129-129
The Use of Manangement Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective....Pages 130-130
Complementarity of Innovation Capability and Customer-Linking Capability: A Configurational Approach....Pages 131-134
LEADERSHIP STYLE & STRATEGIC MANAGEMENT: AN ANALYSIS OF HIERARCHICAL INFLUENCE....Pages 135-135
THE MARKET POWER OF PRIVATE LABELS- RETAILER’S BRAND AND INDUSTRY EFFECT....Pages 136-136
IS IT WORTH COPYING THE LEADER? THE IMPACT OF COPYCAT PACKAGING STRATEGIES ON PRIVATE LABEL’S ADOPTION....Pages 137-137
WHY IS IT IMPORTANT FOR PRIVATE LABELS TO INNOVATE? : THE EFFECTS ON TRUST AND WOM.....Pages 138-138
RETAIL ASSORTMENT SIZE AND CUSTOMER CHOICE OVERLOAD: THE INFLUENCE OF SHOPPING ENJOYMENT AND TIME PRESSURE....Pages 139-139
THE EFFECT OF TOUCH ON PERCEIVED PRODUCT FRESHNESS....Pages 140-140
THE IMPACT OF SOCIAL ADVERTISING CAMPAIGNS IN SHAPING EGYPTIAN YOUTH’S BEHAVIORAL INTENTIONS....Pages 141-152
SOCIAL MEDIA ANALYSIS AS A NEW RESEARCH TOOL — AN EXPLORATORY STUDY TO DETERMINE THE RELIABILITY AND VALIDITY OF ANALYSES ON THE SOCIAL WEB....Pages 153-153
The Strategic Influence of Firm-Created WOM: Evidence from a Movie Industry....Pages 154-154
OK, WE HAVE THE RESOURCES, BUT WHAT NEXT? A CONCEPTUAL MODEL OF THE EFFECTS OF PROJECT TEAM ACTIVITIES ON CUSTOMER PERCEIVED VALUE....Pages 155-164
A FRAMEWORK TO MASURE THE CO-CREATED CONCEPT OF VALUE....Pages 165-165
EXPANDING THE SCOPE OF VALUE CO-CREATION....Pages 166-166
The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing....Pages 167-168
DISSERVICE: A FRAMEWORK OF SOURCES AND SOLUTIONS....Pages 169-172
Service Quality, Customer Satisfaction, Value and Loyalty An Empirical Investigation In A Service Failure Context....Pages 173-173
SERVICE BRANDING: THE SIGN OF APPAREL....Pages 174-174
“I AM SO EMBARRASSED!” - HOW PERSONAL AND EMPATHIC EMBARRASSMENT IN PERSONAL PRODUCT PURCHASING IMPACTS SALES CLERK CHOICE....Pages 175-175
Co-Creating Value With Self-Service Technology: Helping Customers Help Themselves....Pages 176-178
Customers Helping Customers: Payoffs For Linking Customers In Service Settings....Pages 179-179
Customer Experience Decomposition: A Conceptual Framework....Pages 180-180
Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data....Pages 181-189
The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection....Pages 190-190
Sport Celebrity Endorsement and the British Consumer....Pages 191-191
The Key Role of Sincerity in Restoring Trust in a Brand with a Corporate Apology....Pages 192-195
THE TRADEMARK DILUTION REVISION ACT OF 2006: A RATIONALE FOR CHANGES IN THE TRADEMARK DILUTION ACT OF 1995....Pages 196-204
The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale....Pages 205-205
Brand Tribalism: An Anthropological Perspective....Pages 206-206
Conceptualizing Marketing Relationship Models and their Impact on Customer Response....Pages 207-207
A Closer Look at Destination: Image, Personality, Relationship and Loyalty....Pages 208-211
The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China....Pages 212-221
The Influence of Product Knowledge on Consumer’s Company and Product Evaluations in Product-Harm Crisis Situations....Pages 222-222
Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours....Pages 223-225
Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market....Pages 226-226
Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels....Pages 227-227
Does a Multi-Channel Return Policy Affect Online Purchase Intention?....Pages 228-228
Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Findings and Areas of Future Research....Pages 229-237
Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior....Pages 238-241
Exploring the Impact of Consumers’ Second-Hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand....Pages 242-245
Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating?....Pages 246-246
Materialism through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets of Materialism....Pages 247-247
Explaining Variation in Conspicuous Consumption: An Empirical Examination....Pages 248-248
MATERIALISM: A GENERAL HIERARCHICAL MODEL PERSPECTIVE....Pages 249-249
Empowering Digital Information Consumers: The Effects Of Self-Efficacy, Optimum Stimulation Level And Perceived Interactivity On Value In Use....Pages 250-253
FACILITATING INNOVATIONS AND VALUE CO-CREATION IN INDUSTRIAL B2B FIRMS BY COMBINING DIGITAL MARKETING, SOCIAL MEDIA AND CROWDSOURCING....Pages 254-263
THE DARK SIDE OF CUSTOMER CO-CREATION – WHAT HAPPENS WHEN TECHNOLOGY-BASED CO-CREATED SERVICES FAIL?....Pages 264-267
SELF-REGULATION OF CORPORATE REPUTATION TO DETER “GREEN- WASHING” IN SUSTAINABLE ARCHITECTURE: A CASE STUDY....Pages 268-268
CONSUMERS’ INFERENTIAL EVALUATIONS OF SUSTAINABILITY ATTRIBUTES BASED ON INCOMPLETE PRODUCT INFORMATION....Pages 269-269
SAVE THE PLANET OR SAVE SOME MONEY? HOW THE FRAMING OF ENVIRONMENTALLY FRIENDLY BEHAVIOUR AFFECTS CONSUMERS.....Pages 270-270
ATHLETE IDENTIFICATION AND BRAND PERSONALITY STATES....Pages 271-271
THE EFFECT OF BRAND AWARENESS, INTERNET SEARCH PATTERNS AND PRODUCT-LINE CHARACTERISTICS ON REVENUE PREMIUM....Pages 272-275
The Effect of the Foreign Brand on Consumer Perception....Pages 276-276
The Value Concept Over Time And In The Perception Of Brazilian Management Students....Pages 277-277
MARKETING ELEMENTS FOR DESIGNING OF THE INTEGRAL TOURIST PRODUCT-COLIMA....Pages 278-282
CUSTOMERS SERVICE EXPERIENCE IN HOSPITALS: A DIP AND SOS CONSTRUCT OF NEGATIVE ENCOUNTERS....Pages 283-289
SERVICE ECOSYSTEMS DESIGN IN ETHNIC MARKETS....Pages 290-290
Co-Creation of Award Winning Advertisements....Pages 291-291
FIRM CAPABILITIES, CUSTOMER/SUPPLIER PARTICIPATION, AND FIRM PERFORMANCE....Pages 292-293
CONSIDERING THE NATURE OF VALUE CAPTURING MECHANISMS IN INDUSTRIAL BUYER-SUPPLIER EXCHANGE — A STRUCTURED ABSTRACT....Pages 294-297
SOCIAL ANALYTICS IN HEDONIC AND UTILITARIAN COMPANIES....Pages 298-298
MBA STUDENTS AS CUSTOMERS: THE KANO METHOD AND COLLEGIATE WEBSITE EXCITEMENT FACTORS....Pages 299-299
Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study....Pages 300-302
Social Media Strategy And Online Brand Reputation The Luxury Hospitality Case....Pages 303-306
HOW TO PUSH CONSUMERS’ INTENTION TO ADOPT ALTERNATIVE FUEL VEHICLES – AN INTEGRATIVE ADOPTION MODEL....Pages 307-307
BRINGING CULTURAL DIVERSITY TO SERVICE MARKETING COURSES: A SERVQUAL EXERCISE....Pages 308-308
APPLYING A BUSINESS MODEL TO INSTITUTION-STUDENT RELATIONSHIPS....Pages 309-313
Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams....Pages 314-322
EMPOWERED STUDENTS – SERVICE-ORIENTED UNIVERSITIES: HOW TO MANAGE HIGHER EDUCATION IN THE 21 st CENTURY....Pages 323-323
Marketing’s Role in Supply Chain Success....Pages 324-324
ACADEMICIANS’ AND PRACTITIONERS’ VIEWS OF MARKETING STUDENTS’ REQUIRED KNOWLEDGE AND SKILLS: A STRUCTURED ABSTRACT....Pages 325-326
An Empirical Comparison Of Measures Of Multiple-Choice Question Item Difficulty....Pages 327-328
A Taxonomy Assessment And Item Analysis Of A Retailing Management Multiple-Choice Question Bank....Pages 329-330
EVALUATING THE IMPACT OF CELEBRITY STATUS AND CHARACTER LIKABILITY ON BRAND RECOGNITION....Pages 331-334
Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities....Pages 335-335
The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship....Pages 336-336
Do Method and Lack of Context Explain Low Stability of Brand Associations? No!....Pages 337-339
The Antecedents of Eco-Friendly Brand Image: A Pilot Study....Pages 340-340
Brand Personality in Industrial Markets: Conceptualization and Measurement....Pages 341-341
The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments....Pages 342-345
A Quality Framework for Case Study Research: “Convincingness”....Pages 346-349
Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective....Pages 350-353
Is There a Better Price for This Product? Internet and Prevalence of Relative Thinking....Pages 354-354
What’s That Plane Ticket Worth? Responding to Dynamic Pricing Strategies....Pages 355-355
Explaining NFL Fans’ Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective....Pages 356-356
The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender’s MAO Perspective....Pages 357-357
Consumer Information Search behavior for Experiential and Material Purchases....Pages 358-358
A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations....Pages 359-359
The Transfer of Personality to Brands from Associated Spokespersons....Pages 360-360
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty....Pages 361-364
Environmentally Sustainable Supply Chain Management: An Evolutionary Framework....Pages 365-374
Sustainable Logistics in Brazil and the United States: An Exploratory Study....Pages 375-377
Marriage of Inconvenience: Value Co-Destruction in an Inter-Dependent Supply Chain Relationship....Pages 378-381
An Exploratory Study of Extreme Couponing....Pages 382-382
Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude....Pages 383-393
CUSTOMER RELATIONSHIP DEVELOPMENT IN HEDONIC AND UTILITARIAN SERVICES....Pages 394-397
Sequential Learning Of Profit Maximizing Sales Prices....Pages 398-401
Firm Pricing Orientation And Pricing Decisions In Industrial Markets....Pages 402-411
Mindful Pricing: Transforming Organizations Through Value Based Pricing....Pages 412-421
Revisiting The Netnography: Implications For Social Marketing Research Concerning Controversial And/Or Sensitive Issues....Pages 422-425
SOCIAL MEDIA MARKETING ON FACEBOOK: INVESTIGATING DETERMINANTS AND CONSEQUENCES OF USERS’ ATTITUDE TOWARD THE FACEBOOK PAGE....Pages 426-426
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement....Pages 427-427
Tastes great or tasty? Matching advertising language to product construal....Pages 428-428
MAKING THE RAINBOW CONNECTION: FACTORS INFLUENCING GAY CONSUMERS’ EVALUATIONS OF GAY-FRIENDLY CORPORATE ACTIVITIES....Pages 429-429
Disparities In Professional Services Advertising: Communicated And Conceived Identity....Pages 430-430
HOW CAN SALESPEOPLE’S PERFORMANCE BE IMPROVED? THE ROLE OF ETHICAL CLIMATE AND ETHICAL BEHAVIOR....Pages 431-439
Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care....Pages 440-444
DYNAMICALLY ADAPTING SALES INFLUENCE TACTICS IN E-COMMERCE....Pages 445-454
THE IMPACT OF UNWARRANTED TIP REQUESTS ON SELF-CONSCIOUS EMOTIONS, ATTITUTDES, & REPATRONAGE INTENTIONS....Pages 455-455
Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase....Pages 456-456
Entrepreneurial Identity Brand Management: A Brand Management Model For Smes....Pages 457-460
A STATISTICAL PROCESS TO INCORPORATE THE USE OF DEMOGRAPHICS TO HELP SELECT THE "BEST" NUMBER OF MARKET SEGMENTS....Pages 461-461
BINATIONAL STUDY OF THE IMPACT OF BRAND IMAGE, BRAND PERSONALITY AND BRAND LOVE ON WORD OF MOUTH: THE CASE OF FASHION BRANDS IN UK AND SWITZERLAND....Pages 462-471
How Do Market Characteristics Influence Brand Country Of Origin Effects?....Pages 472-472
The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude....Pages 473-473
Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries....Pages 474-474
The Teaching of Social Media Marketing....Pages 475-475
Exploring Social Media Marketing Strategies in SMEs....Pages 476-476
Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement....Pages 477-486
Fostering Social Media Relationships: The Role of Parasocial Interaction....Pages 487-488
Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms....Pages 489-489
Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media....Pages 490-490
Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing....Pages 491-491
How Corporate Social Responsibility Impacts Consumer Adoption of Nutrition Information....Pages 492-492
The “Bigger” Company Responsibility — When One Bad Product Harms a Country’s Image —....Pages 493-496
Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport....Pages 497-500
Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing....Pages 501-501
Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships....Pages 502-502
Marketing Intelligence Fosters Ownership Among Sakespersons to Improve their Service Quality: A Role of Marketing....Pages 503-503
Empowering Salespeople: Does it Work?....Pages 504-504
Customer Relationship Management: The Evolving Role of Customer Data....Pages 505-515
Toward an Understaning of Customer Negotiation Behavior: A Structured Abstract....Pages 516-518
What Consumers Value: Relationships and Utility....Pages 519-519
Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron....Pages 520-520
Mortality Salience, Mood Regulation and Materialism....Pages 521-521
How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis....Pages 522-522
How to Adopt Social Behavior to Achieve Efficient Social Marketing....Pages 523-532
Customer-Driven Benchmarking: A Strategic Approach Leading To Sustainable Performance....Pages 533-533
Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods....Pages 534-534
Supply Chain Alertness: A Relational Review....Pages 535-535
A FRAMEWORK FOR RELATIONAL BEHAVIORS IN SUPPLY CHAINS: A SOCIAL EXCHANAGE AND STRATEGIC ALIGNMENT ‘FIT’ PERSPECTIVE....Pages 536-536
Authenticity In The Channel....Pages 537-537
THE PRICE OF CUSTOMER ENGAGEMENT: HOW SUBSTITUTION IN ONLINE SERVICES LEADS TO DECREASING REVENUES....Pages 538-547
MANAGING INFORMATION OVERLOAD: THE CASE OF ONLINE PRODUCT REVIEW CATEGORIZATION....Pages 548-548
Towards The Measurement Of Online Influence....Pages 549-556
FACTORS AFFECTING CONSUMERS’ WILLINGNESS TO ADOPT ?-HEALTH INFORMATION....Pages 557-559
IS MORE INFORMATION CONTENT ALWAYS GOOD? INVESTIGATING THE IMPACT OF WEBSITE INTERFACE FEATURES ON E-RETAILER’S SALES PERFORMANCE....Pages 560-563
Use and Adaptation of International Internet Marketing Communications: A Conceptual Model....Pages 564-564
A MODIFIED SOCIAL COGNITION MODEL PREDICTING PATIENT HEALTH BEHAVIORS: THE MEDIATING ROLE OF HOPE — STRUCTURED ABSTRACT....Pages 565-568
Consumer Locus Of Control: Assessment Instrument Construction And Validation....Pages 569-569
Marketing As A Science: Does It Matter?....Pages 570-577
BLUE PRINT OF A GENERAL THEORY – MARKETING LITERATURE REVIEW....Pages 578-578
Marketing Dynamic Capabilities: A Review Of Conceptualization And Development, Foundations And Future Research Agenda....Pages 579-579
REVISITING THE MARKETING STRATEGY: TOWARDS DETECTING THE MAIN FACTORS IN DEVELOPING A MARKETING STRATEGY....Pages 580-583
Revisiting The Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy....Pages 584-593
Evaluating Supply Chain Risk Mitigation Strategy....Pages 594-595
The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective....Pages 596-599
Young Children as Parents’ Extended Selves....Pages 600-607
Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status....Pages 608-610
Who am I to you? A phenomeiiological study of romance, sense of self and the experience of cosmetics consumption....Pages 611-611
The Postmodern Consumer: An Identity Constructor?....Pages 612-620
Any user can be any self they that they want so long as it is what they ‘ought’ to be: Exploring self-presentation in the presence of multiple audiences on social network sites....Pages 621-626
My Values or Our Identity? The Moderating Role of Identities on Values-Behavior Congruence and Green Consumption Decisions....Pages 627-627
How Smooth Does It Feel? The Effects of Haptics on Consumers’ Nutritional Perceptions....Pages 628-628
Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging....Pages 629-629
How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content....Pages 630-640
Satisfaction and Loyalty in E-Commerce: The Moderating Role of Nationality....Pages 641-641
Effects of Product Type and Gender on Online Purchase Attitudes and Intentions: A Structured Abstract....Pages 642-643
Clicking or Buying? Impacts of Website Quality and Website Attitude on E-Impulse Buying....Pages 644-646
An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel....Pages 647-653
Attitudinal Segmentation and Loyalty of Retailer Online Community Users....Pages 654-654
Positive Consumption Emotion to Purchase Intention Cross-Cultural Evidence from China and India....Pages 655-658
Profiling Thailand’s Retail Industry: An Analysis of Market Change and Opportunities for Future Growth....Pages 659-662
The Effect of Social Influence on Consumer Regret....Pages 663-663
La Vie BohÈme? The Role of an Operatic Flash Mob on Consumer Behavior....Pages 664-664
Female Consumers: Empowerment Through Diy Consumption....Pages 665-665
The Role Of Individual-Level Factors In Explaining Marketing Power....Pages 666-666
How do ambidextrous minds create new products? Analogical thinking as a key to achievement of ambidexterity in new product creation....Pages 667-667
CONSUMER = PROSPECTIVE EMPLOYEE? THE INFLUENCE OF ORGANIZATIONAL PRODUCTS/SERVICES ON THE PERCEPTION OF THE EMPLOYER BRAND....Pages 668-679
The Role Of Need For Cognition On Responses To Catalogs....Pages 680-680
An Assessment Of Hierarchical Linear Modeling In International Business....Pages 681-690
UNDERSTANDING FACTORS THAT IMPACT FIRMS’ INTENT TO EXPORT IN THE FUTURE....Pages 691-692
Internationalization Of Fast Fashion Retailers: Does It Follow The Uppsala Model?....Pages 693-696
SOCIAL MEDIA MARKETING IN B2B-C0MPANIES - AN EMPIRICAL INVESTIGATION OF THE ACTUAL USAGE, CHALLENGES AND FUTURE EXPECTATIONS OF B2B SOCIAL NETWORK ACTIVITIES....Pages 697-697
Risk Perception In Remote Service Encounters....Pages 698-698
Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs: A Structured Abstract....Pages 699-702
A Framework for Examining B2B Digital Communication....Pages 703-705
Effects of National Culture on Attitude Toward Online Shopping: Two Country Individual and National Cultural Comparison....Pages 706-709
Technology Acceptance Model, Consumser Personality and Smartphone Users’ Satisfaction....Pages 710-712
Alleviating Privacy Obstacle in NOEW Mobile Service Adoption....Pages 713-720
A Study of Understanding When Technology Attributes Can Increase Preference....Pages 721-721
Generational Differences in Online Trust Development: Millennials V. Baby Boomers....Pages 722-725
The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China....Pages 726-726
The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students....Pages 727-727
Values As Antecedents For Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison....Pages 728-731
Is Marketing To Individuals Targeting Segments of One?....Pages 732-732
Value, Brand And Relationship Drivers In Cellular Phone Markets....Pages 733-738
Modeling The Effect Of Brand Proliferation On Category Expansion And Cannibalization....Pages 739-739
Customized Communication Incongruity (Cci) Through The Activation Of African-American Stereotypes....Pages 740-744
Shaping Contact Employee Extra-Role Performance Through Imo Adoption....Pages 745-754
HIGHLIGHTING THE ROLE OF SERVICESCAPES AND ORGANIZATIONAL CLIMATE ON EMPLOYEES’ PERFORMANCE....Pages 755-764
ENHANCING CUSTOMER PERCEIVED SERVICE QUALITY THROUGH IMO DIFFUSION....Pages 765-773
Predictors Of Retail Salesperson Creativity And Associated Performance Implications....Pages 774-774
PERSUASION KNOWLEDGE MODEL AS A FRAMEWORK FOR RESEARCHING LOYALTY DYNAMISM USING CRITICAL INCIDENT TECHNIQUE....Pages 775-775
Value Generation And Impact On Commitment In Business-To-Business Relationships....Pages 776-785
Facebook vs. Traditional Print Advertising: Examining Influence Over Information....Pages 786-786
The Relationship Between Motivation, Self-Control and Locus of Control within Gambling....Pages 787-790
Preliminary Results On-Responses to Free Toys and Fast Food....Pages 791-791
Gone but Not Forgotten: Symbolic Meaning and Motives in Gift-Giving to the Deceased....Pages 792-795
Beer Advertising On Tv And Occurrence Of Traffic Accidents In Peru....Pages 796-800
Corporate Social Responsibility And High And Low Income Customers: Different Perceptions Of Benefit, Value, Price And Purchase Intent....Pages 801-804
New Influentials: How Consumption Manifests On Blogs....Pages 805-814
From Desire To Necessity: The Role Of Emotions, Attitudes, Perception Of Loss, And Subjective Norms....Pages 815-825
The Role of Guilt and Shame on Conspicuous Consumption....Pages 826-826
Search: an expense or an experience? Exploring the impact of search on product return intentions....Pages 827-827
REWARDING IMPULSE AND UNPLANNED PURCHASING....Pages 828-828
Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect....Pages 829-829
Creating and Delivering Curriculum-Based Experiential Learning Courses - 120 Students at a Time....Pages 830-830
Getting Students to Buy what We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction....Pages 831-831
Improving the MBA Student Education Experience....Pages 832-832
Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall....Pages 833-836