Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Front Matter....Pages i-xliv
Special Session: Customer Experience....Pages 1-5
Branding Strategy Development Through Knowledge Creation: A Structured Abstract....Pages 7-12
Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance: An Abstract....Pages 13-13
Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm....Pages 15-27
National-Regional Diversification Strategy and Export Performance: An Extended Abstract....Pages 29-33
Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms—An Abstract....Pages 35-36
Betrayal Intention in International Business Relationships: Temporal and Contractual Moderating Effects (An Abstract)....Pages 37-37
Stability and Multinational Flexibility as Drivers of Export Performance: An Abstract....Pages 39-40
Special Session: Evolution of the Luxury Industry in a Digital World....Pages 41-42
Generation Y Travelers’ Intentions to Book Airbnb Accommodation: An Abstract....Pages 43-44
Commercial Weight Loss Programs Changing Eating Behaviors for Good....Pages 45-56
How Sharing Meals Influences Nutritional Risk Taking: An Extended Abstract....Pages 57-60
Exploring How Young Consumers’ Processing Snack Packaging Cues: An Extended Abstract....Pages 61-65
Segmenting Small-Business Customers: The Role of Socially Related Traits—An Abstract....Pages 67-67
Strategic Management of Brand Heritage: Two Positioning Perspectives—Abstract....Pages 69-69
Strengthening the Position of Existing Offering Through Decoys: An Extended Abstract....Pages 71-76
The Role of Corporate Social Responsibility in Influencing Brand Loyalty: Evidence from the Ghanaian Telecommunication Industry....Pages 77-90
Omni-Channel Retailing: Knowledge, Challenges, and Opportunities for Future Research....Pages 91-102
Consumers’ Multi-Channel Shopping Experiences in the UK Grocery Sector: Purchase Behaviour, Motivations and Perceptions: An Extended Abstract....Pages 103-107
Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract....Pages 109-110
Impact of M-Commerce Website Design on Consumers’ Behavioral Intentions: An Empirical Study of Age as a Moderating Influence....Pages 111-124
Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)....Pages 125-129
Rethinking Consumer Vulnerability Through a Multidisciplinary Approach: An Extended Abstract....Pages 131-135
Political Ideology and Consumer Reactions to Corporate Tax Strategies: An Extended Abstract....Pages 137-140
Reproduction of Gender Ideology Through Russian Consumer Culture: The Case of Iconography of the ‘Mother’ in Russia, an Extended Abstract....Pages 141-146
Consumption-Related Coping Strategies of Low-Income Consumers: A Literature Review....Pages 147-160
From Bourdieu to Lahire: A Necessary Turnaround to Understand Comic Book Consumption? An Extended Abstract....Pages 161-165
Self-Interested Motives of Prosocial Behaviors: The Case of Charitable Giving (An Extended Abstract)....Pages 167-171
The Interaction Effect of Service Employees’ Emotion Display and Gender on Customer Responses: The Service Environment’s Role (An Abstract)....Pages 173-174
Queer Citizenship Branding: Brand Opportunities and Risks of Social Movements (An Extended Abstract)....Pages 175-180
From Pacifists to Activists: What Do Consumers Risk When They Fight Against Brands (Extended Abstract)....Pages 181-186
Consumers’ Responses to Doppelganger Brand Images: Destabilising Brand Authenticity (An Extended Abstract)....Pages 187-192
How Self-Construals Moderate the Self-Congruity Effect: A Cross-National Study (Abstract)....Pages 193-194
The Effects of Individualism and Collectivism on Brand Page Fans: A Study of Young US and Chinese Consumers—An Abstract....Pages 195-196
A New Cultural Lens to Unpack Idiosyncratic Business Behaviors: An Abstract....Pages 197-197
Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract....Pages 199-199
Challenging Challenge: The Ambivalent Impact of Challenge on Intrinsic Motivation Effectiveness in Digital Co-Creation....Pages 201-213
Exploration of Engagement Mechanics During Value Co-creation Process: The Case of Gamification in a New Product Development Platform (Extended Abstract)....Pages 215-219
Creative Contests: Knowledge Generation and Underlying Learning Dynamics for Idea Generation (An Abstract)....Pages 221-221
Examining the Role of Consumer Autonomy in Co-Production Platforms: An Extended Abstract....Pages 223-228
Investigating the Role of Power and Willpower in Service Failures: An Extended Abstract....Pages 229-233
Must Service Recovery Justice Lead to Customer Satisfaction? The Moderating Effects of Cultural Variables....Pages 235-246
Customer Responses to Service Failure in Direct and Indirect Harm Context: An Abstract....Pages 247-247
The Two Types of Consumer Anger: An Extended Abstract....Pages 249-253
Cause-Related Marketing and Shareholder Value: An Event Study Analysis (Extended Abstract)....Pages 255-259
Self-Interested Motivations of Charitable Giving: An Exploratory Analysis (An Extended Abstract)....Pages 261-265
Do Personal Values Differentiate Support for Charitable Causes? An Abstract....Pages 267-268
The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract)....Pages 269-272
The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)....Pages 273-273
Adoption of Proximity M-Payment Services: Perceived Value and Experience Effect (An Abstract)....Pages 275-276
Patent Analysis as a Measure of Innovation in Retail Settings: Some Preliminary Evidence....Pages 277-284
Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain....Pages 285-299
Human vs. Synthetic Recommendation Agents’ Voice: The Effects on Consumer Reactions....Pages 301-310
Using Infomercials to Communicate About CSR: A Way to Enhance Credibility? An Abstract....Pages 311-312
The Role of Respect in Science Communication and Knowledge Transfer: An Abstract....Pages 313-314
On the Effectiveness of CSR Communication: The Roles of Ethical Labels, Prior CSR Record, and Consumer Skepticism (An Abstract)....Pages 315-316
Consumers’ Perceptions of and Responses to Advertising Creativity: An Abstract....Pages 317-318
Communicating Customer Empowerment Strategies to Nonparticipants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions Toward the Brand and the Brand Relationship (Extended Abstract)....Pages 319-325
Special Session: Culture, Socialization and Publishing: Journal Requirements and Issues that Reduce the Value of Empirical Insights....Pages 327-328
Investigating Political Brand Image and Reputation with Qualitative Projective Techniques....Pages 329-337
Creating and Developing Local Political Brand Identity: A Constituency Focus....Pages 339-346
An Extensive Glance at Luxury Research Domain 2000–2014: A Bibliometric Analysis—Extended Abstract....Pages 347-351
Purchase Intention of the Genuine Luxury Brand in Presence of Counterfeiting....Pages 353-362
Chinese Students’ Knowledge and Attitudes of Environmentally and Socially Sustainable Apparel and Sustainable Apparel Purchase Intentions: An Abstract....Pages 363-364
Does New Product Combinations Affordance Make Their Categorization Easy for Us? An Abstract....Pages 365-366
Managing Successful NPD Relationships: An Abstract....Pages 367-368
Innovation-Driven Marketing....Pages 369-379
Creative Power of Fashion that’s Unique for Yourself yet Identifiable for Others: An Abstract....Pages 381-382
Does the Endorser’s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Destination Brands: An Abstract....Pages 383-384
Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract....Pages 385-389
Motivations for E-Cigarette Use Among Young Adults: An Abstract....Pages 391-392
Understanding the Relationship Between Smoking and Place in Private Shared Spaces Through the Lens of Place Attachment: An Extended Abstract....Pages 393-397
Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising....Pages 399-412
Influence of Market Orientation on Absorptive Capacity: On the Bright and Dark Sides of Customer Participation in New Product Development—An Abstract....Pages 413-413
The Market Orientation of Micro-organizations: An Abstract....Pages 415-416
Customer Orientation and Firm Performance: Do Different Measures Lead to Different Results? An Abstract....Pages 417-418
The Influence of Organic Groceries Placement Decisions on Retail Store Consumers’ Shopping Behavior: An Abstract....Pages 419-419
What Makes Retailers Shop at Small Retailers? An Extended Abstract....Pages 421-424
Role of Marketing and Technological Innovation on Satisfaction and Word of Mouth in Retailing....Pages 425-439
Toward a Qualitative Understanding of Consumers’ Drivers of FMCG Retail Patronage: An Extended Abstract....Pages 441-446
What Do We Mean by “Sustainability Marketing?” An Abstract....Pages 447-447
Consumers’ Eco-Friendly Choices in the South African White Goods Industry: An Abstract....Pages 449-450
Is It Really Worthwhile for a Brand to Eliminate Overpackaging? New Insights from Context Effects: An Abstract....Pages 451-451
The Influence of Value Perceptions and Country Origin to Luxury Purchase Intention and Brand Equity: The Case of Middle-Class Consumers in Indonesia (An Abstract)....Pages 453-454
Brand Conversation: How Brands Can Leverage Online Interactions with Consumers: An Abstract....Pages 455-455
A New Perspective on Brand-Consumer Relations (the Mechanics of the Relation as Seen Through the Glass of Theater): An Extended Abstract....Pages 457-461
Special Session: Big Data Analytics for Marketing (Contributed Session by the IÉSEG Center for Marketing Analytics (ICMA))....Pages 463-464
The Relationships Among Corporate Reputation, Brand Crisis, and Customer Loyalty: An Abstract....Pages 465-466
Loss of Brand Iconicity: The Alfa Romeo Case (An Extended Abstract)....Pages 467-468
A Systematic Literature Review of Practices in Customer Experience Management: An Abstract....Pages 469-473
Self-Service Technology Investment, Electronic Customer Relationship Management Practices, and Service Innovation Capability: An Extended Abstract....Pages 475-475
Servicescape, Intercustomer Support, and Their Relations to Consumer Well-Being: An Abstract....Pages 477-481
Retail Therapy at the Train Station? Deferred and Instantaneous Perceived Values as Antecedents of Well-Being: An Application to Train Station Retailing....Pages 483-483
Does Status Always Matter? The Effect of Brand Concept on the Effectiveness of Hierarchical and Linear Structures of Loyalty Programs....Pages 485-497
Public Service Satisfaction, Citizen Trust, and Participation: An Abstract....Pages 499-511
Ladies First: Using a Loyalty Phase Model to Gain Insight into Gender Differences in Service Evaluations (An Extended Abstract)....Pages 513-514
Audience in Flow: The Role of Authenticity (An Extended Abstract)....Pages 515-517
Enhancing Positive Disconfirmation and Personal Identity Through Customer Engagement in Cultural Consumption....Pages 519-524
Expectation and Emotion Enhancement Using Content Knowledge in Cultural Experiences: An Abstract....Pages 525-536
Alcohol Warning Labels: A Review and Research Agenda (An Abstract)....Pages 537-537
The Perceived Risks of Adopting a Responsible Gambling Behavior: Development and Validation of a Reliable Measurement Index (An Abstract)....Pages 539-540
Our Community Doesn’t Support Underage Drinking: Development, Implementation and Evaluation of a Community-Based Social Marketing Program—An Abstract....Pages 541-541
Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt—An Extended Abstract....Pages 543-544
Purchasing Guilt: Conceptualization and Propositions for Future Research, an Extended Abstract....Pages 545-549
Effects of Promotion Type on Future Purchase Intentions Through Different Types of Consumer Response: A Structured Abstract....Pages 551-554
Consumers’ Strategies to Cope with Crowding-Induced Stress: An Abstract....Pages 555-560
Agonistic Behaviour in Marketing: An Extended Abstract....Pages 561-562
Online Reputation Scale Development: A Customer Perspective....Pages 563-568
Investigating the Relationship Between Co-creation and Corporate Social Responsibility: The Role of Co-creation Type, an Extended Abstract....Pages 569-579
Restoring Trust and Enhancing Purchase Intention After a Crisis Through a Corporate Social Responsibility Program and a Specific Response Strategy: An Abstract....Pages 581-586
Every Silver Lining Has a Cloud: An Empirical Analysis of the Role of Neutralization Techniques Within the Context of Moral Intensity....Pages 587-587
Effects of Participating in a Virtual Dieting Support Community on Eating Behaviours: The Mediating Role of Susceptibility to Social Influence (An Extended Abstract)....Pages 589-602
Effects of a Biased Nutrition Knowledge Calibration on Healthy Food Choices: An Abstract....Pages 603-607
The Reinforcement of Self-Efficacy in Prosocial Campaigns Promoting Organ Donation: Examining the Role of Self-Construal and Mental Transportation Imagery (An Extended Abstract)....Pages 609-610
Integrating the Notion of “Generativity Desire” in the Elaboration of Persuasive Health Campaigns: An Extended Abstract....Pages 611-615
Special Session: Multicultural Marketplaces (Theoretical and Empirical Ground Advances)....Pages 617-622
The Effect of Communication on Employee Brand Understanding, Brand Commitment, and Brand Citizenship Behavior: An Abstract....Pages 623-633
Working Consumers as Cocreators of the Brand Identity and the Brand Community Identity: An Extended Abstract....Pages 635-635
Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract)....Pages 637-641
Country of Origin Narratives of Brand Image for Japanese Cosmetics Through a Consumer Lens: An Abstract....Pages 643-644
Service Ethnocentrism: A Conceptual Model (An Abstract)....Pages 645-645
An Exploratory Study on Consumers’ Perceptions of Mono- and Multiethnic Marketing: An Abstract....Pages 647-647
National Identity Salience Effects on WOM: An Abstract....Pages 649-650
Managing Salesperson Performance Through Coaching: The Moderating Role of Selling Experience (An Extended Abstract)....Pages 651-651
Sales Team Resources for Market-Driven Behaviors, Norms, and Performance: An Extended Abstract....Pages 653-657
Convincing a Supplier to Be Its Preferred Customer: A Case Study (Extended Abstract)....Pages 659-663
Customer Loyalty in International Third-Party Logistics Service Providers....Pages 665-670
Out of the Channel Loop in Distribution Channels: Conceptualisation and Future Research Directions (An Extended Abstract)....Pages 671-685
Mediation Analyses in Partial Least Squares Structural Equation Modeling, Helping Researchers Discuss More Sophisticated Models: An Abstract....Pages 687-691
An Integrated Model of the Antecedents and Consequences of Touchpoints: An Abstract....Pages 693-693
The Impact of Sales Demands and Task Variety on Personal Accomplishments, a Multigroup Analysis of Gender and Mentor: An Abstract....Pages 695-695
Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract....Pages 697-697
Microfoundations of a Dynamic Market Knowledge Capability, Empirical Explorations Under Conditions of Environmental Uncertainty: An Abstract....Pages 699-699
Has Loyalty to Online Grocery Retailers Declined? An Abstract....Pages 701-701
The Faster the Better? Delivery Time Preference for Online Shopping: An Abstract....Pages 703-703
“Can I Trust the Trustmark?” An Empirical Analysis of the Impact of Trustmarks on Online Retailer Websites in Germany: An Abstract....Pages 705-705
Spillover Effects Between Categories of Responsible Food Products? An Extended Abstract....Pages 707-708
Hungry for Answers: Misperceptions Arising from Sustainability Labeling (An Abstract)....Pages 709-712
Engagement Mechanics in the Value Cocreation Process: The Case of Gamification (An Extended Abstract)....Pages 713-714
The Role of Mediator in Customer-Firm Relations: An Extended Abstract....Pages 715-720
Connected Car Technologies Hit the Road: Empirical Study on Future Developments and Selected Concepts—An Abstract....Pages 721-725
Using Pragmatist Philosophy in Consumer Research: Influences and Prospects (An Extended Abstract)....Pages 727-728
Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding....Pages 729-734
Linking Branding Strategy to Ownership Structure and Financial Performance and Stability: Case of French Wine Cooperatives....Pages 735-744
The Evolving Patterns of the Concept of Positioning: Some Initial Findings—An Abstract....Pages 745-757
The Brand Manager System 20 Years After Low and Fullerton’s Critical-Historical Evaluation....Pages 759-760
The Effect of Consumers’ Emotional States on the Interpretation of Information on Food Packages: An Abstract....Pages 761-770
Uncertainty and Satisfaction Towards Functional Foods: Does Self-Efficacy Make the Difference? An Extended Abstract....Pages 771-771
‘If Only They Were More Careful’: The Role of Counterfactuals and Emotions in Customer Coping with Health Service Failures (An Abstract)....Pages 773-778
The Impact of Gym Club Servicescape on Individual Behaviour: The Mediating Role of Emotional Response....Pages 779-780
From the Dyad to the Service Ecosystem: Broadening and Building Theory in Sales—An Abstract....Pages 781-785
Problem Augmentation in Services: Consumer Gratitude or Frustration? An Extended Abstract....Pages 787-788
Promoting Salesperson Relationship Behaviors Through Coaching: New Evidence from China (An Extended Abstract)....Pages 789-793
Salesperson’s Positive Organizational Behavior Capacities and Their Influence on Customer Relationship Outcomes: An Abstract....Pages 795-799
More Effective Sports Sponsorship Management for Rights-Holders: Adding Value to Sports Events by Resource Integration with Sponsors (An Extended Abstract)....Pages 801-802
The Effect of Customer Surveys on Nonrespondents’ Attitudes and Behaviors: An Abstract....Pages 803-805
An Information Theoretic Approach to Assessing Asymmetrically Shared Relationships Between Variables: An Extended Abstract....Pages 807-808
Consumer Engagement: Metric or Mantra? Scale Development, Validation and Application (An Abstract)....Pages 809-813
An Assessment of Decision-Making Styles: An Abstract....Pages 815-816
Customer Engagement with Tourism Brands on Social Media: An Abstract....Pages 817-818
(Don’t You) Wish You Were Here? Narcissism, Envy, and Sharing of Travel Photos Through Social Media: An Extended Abstract....Pages 819-820
Social Media and Tourism: The Case of E-Complaints on TripAdvisor (An Extended Abstract)....Pages 821-824
Scarce for Me and Popular for Others: The Impact of Scarcity Versus Popularity Cues on Self Versus Other Decision-Making (An Abstract)....Pages 825-829
Perceived Scarcity and Shelf Organisation: A Case of Luxury Chocolate (An Extended Abstract)....Pages 831-831
The In-store Location of Promotional Displays Can Alter Shoppers’ Attention and Buying Decisions: An Abstract....Pages 833-838
The Development of a Fan-Relationship-Management-Framework: An Extended Abstract....Pages 839-840
Exploring Consumer Attachment Predispositions and Their Behavioral Effects: An Abstract....Pages 841-845
Exploring the Dynamics of Antecedents to Customer Identification with a Service Firm: An Abstract....Pages 847-848
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract....Pages 849-849
Special Doctoral Colloquium Session: The Bumpy Road to Academia, Difficulties, Challenges, and Concerns Doctorate Students Face in the USA and Beyond (An Abstract)....Pages 851-852
Consumer Guilt, Online Resale, and Purchase Intention....Pages 853-854
A Literature Review of Ambivalence in Consumer Research: An Abstract....Pages 855-860
Sustainability Living: Role of Emotions (An Abstract)....Pages 861-861
Special Session: Meet with International Journal Editorial Reviewers: The Difficulties and Issues That Create a Rejection Assessment in the Journal Review Process (An Abstract)....Pages 863-863
Sojourners’ Brand Origin Recognition Accuracy: The Role of Cosmopolitanism and Place Attachment (An Extended Abstract)....Pages 865-867
The Effect of Brand Heritage on Brand Trust, Brand Equity, and Brand Perceived Innovativeness: An Exploratory Research (An Abstract)....Pages 869-873
An Exploration of the Perception of Brand Management and Marketing in Craftsmanship: Structured Abstract....Pages 875-875
Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract)....Pages 877-882
The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured....Pages 883-884
Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract)....Pages 885-898
Nature and Consequences of Social Media-Based Anti-brand Activism Against Sponsors and Investors of Sport Teams: An Abstract....Pages 899-900
Drivers of Employees’ Organizational Identification and Commitment in the Context of Sponsorship: An Abstract....Pages 901-902
The Meaning of Owning a Home to Buyers of Luxury Properties and Beneficiaries of the Minha Casa Minha Vida Program: A Comparative Study....Pages 903-904
Dimensionality of Consumer Engagement in Fashion Blogs: An Extended Abstract....Pages 905-915
Winning Over Customers with Mobile: A Fashion Industry Case Study....Pages 917-920
Luxury Fashion Retailers and Consumers’ Perceptions of Luxury Fashion Websites: An Extended Abstract....Pages 921-931
Consumer Brand Relationship in the Age of Instagram....Pages 933-937
The Influence of Branded Stores Within a Store: An Abstract....Pages 939-951
Does the Presentation of Comparative Prices Matter? An Extended Abstract....Pages 953-954
A Typology of Decliners of No Junk Mail Stickers: An Abstract....Pages 955-959
A Critique on the Modeling of Consumers’ Choice Decisions: An Extended Abstract....Pages 961-962
To Switch or Not? Analyzing the Question for Consumers in Turkish Mobile Telecommunications....Pages 963-968
Incumbent Versus Newcomer Advantages: A Fundamental Motives Explanation—An Abstract....Pages 969-982
Examining the “Decoy” Effect in Substitute and Related Products: Evidence from Chile (Extended Abstract)....Pages 983-984
Interactive Gaps in Teleological Service Encounters: An Abstract....Pages 985-989
Bridging the Gap: The Web Scorecard as a Holistic Instrument for Performance Measurement and Strategic Management of Online Activities of Media Companies—An Extended Abstract....Pages 991-991
@DMOs Promote Hotel Occupancy in Tourist Destinations: An Abstract....Pages 993-998
Market Knowledge of the Travel Industry from the Market Orientation and Knowledge-Based View: A Case of Two Taiwanese Travel Agencies....Pages 999-1000
Special Session Contributions to Social Marketing....Pages 1001-1012
A Proposed Integrated Model of Resistance to Antismoking Messages (Abstract)....Pages 1013-1014
Responsible Tourist Behavior: The Role of Social Engagement (Abstract)....Pages 1015-1016
Effects of Message Framing on Intentions Towards the Pap Test: Moderation by the Objective of the Recommended Behavior, Mediated by the Valence of Mental Imagery (Abstract)....Pages 1017-1018
It Is not the Awareness But the Familiarity! Revisiting Private Labels’ Brand Equity: An Abstract....Pages 1019-1020
The Impacts of Dialectical Thinking and Perceived Fit Between Brand Personalities on Cobrand Evaluations: An Extended Abstract....Pages 1021-1021
Impact of Alignability and Size on Brand Lines and Line Extension Performance: Empirical Evidence....Pages 1023-1028
The Distribution of Monastic Products: The Online Merchant Space, a Potential to Extend Physical Place Attachment—An Extended Abstract....Pages 1029-1041
Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values....Pages 1043-1047
What Does Regulatory Fit Have to do with the Online Customer’s Decision-Making Process? An Abstract....Pages 1049-1056
Examining Negotiation Strategies in the B2C Context: Consumer Persuasion Knowledge vs. Seller Negotiation Techniques: An Extended Abstract....Pages 1057-1058
The Role of Reseller’s Salespeople in Price Setting Within Firms....Pages 1059-1064
Antecedents of the Intention to Use Location-Based-Advertising: Advertising Value, Privacy Concerns, and the Role of Brand Trust: An Abstract....Pages 1065-1075
Memory of Brand Placements in 2D, 3D, and 4D Movie Clips: An Abstract....Pages 1077-1078
Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models—An Abstract....Pages 1079-1079
The Varied Impact of Impulsivity and Situation Factors on Impulse Buying in Emerging Markets: An Extended Abstract....Pages 1081-1082
Business Groups in Emerging Markets: An Abstract....Pages 1083-1087
Fashion Tech Adoption by Micro Fashion Retailers: An Innovation Pipeline Analysis of Technology Transfer from Academia to Business....Pages 1089-1090
Understanding Luxury Experiences Within the Lifeworlds of Millennials: An Extended Abstract....Pages 1091-1098
Examination of Students’ Acceptance and Usage of the Sourcing Simulator in an Advanced-Level Fashion Merchandising Class: An Extended Abstract....Pages 1099-1104
Same Context, Same Experience? A Latent Class Segmentation of Strasbourg Christmas Market Visitors Based on the Dimensions of the Visit Experience....Pages 1105-1109
Attributions Mediate the Relationship of CSR Elements with Consumer Responses: An Abstract....Pages 1111-1125
Studying Brand–Label Alliances: Proposition of a Model of Value Transfer....Pages 1127-1128
The Moderating Effect of Store Category on the Relationship Between Corporate Social Responsibility and Customer Buying Intention: An Abstract....Pages 1129-1143
How to Communicate Uncertain Information Towards Clients as a Professional Service Provider: The Role of Uncertainty Disclosure and Communication Style: An Abstract....Pages 1145-1145
Franchisor–Franchisee Relationship Quality and Performance: Influence of Personality Traits....Pages 1147-1147
Feeding the 5000: An Extended Abstract on the Value of Shared Objects as a Function of the Number of People Shared With....Pages 1149-1163
Can Power Determine Donation?....Pages 1165-1168
Food Waste and Consumption: Consumer Representations and Consequences for Their Behavior: An Extended Abstract....Pages 1169-1179
Who Is the Social Coupon Shopper? Understanding the Drivers of Social Coupon Adoption: An Extended Abstract....Pages 1181-1185
The Counterintuitive Influence of Buyer–Supplier Relationships on Disruptive Technology Adoption: An Extended Abstract....Pages 1187-1202
The Impact of Supplier Orientation on Firm Innovativeness: An Abstract....Pages 1203-1206
Why and When Do Firm–Customer Relationships Lead to Competitive Advantage? An Abstract....Pages 1207-1207
The Subjective Journalist: Exploring Bias in Marketing Communication Using Language Cues: An Abstract....Pages 1209-1210
Web Communication Strategy and University Public Engagement: An Extended Abstract....Pages 1211-1211
Proposal of a Digital Identity Scale....Pages 1213-1218
The Accidental Salesperson: Can Inexperienced Sales Professionals Get Lucky Without Working Smart or Hard? An Abstract....Pages 1219-1231
Do Mobile Technology Tools Reduce Job Stress Among Salespeople? An Abstract....Pages 1233-1233
The Effects of Subjective Well-Being on Salesperson’s Positive-Selling Behaviours: Exploring the Moderating Role of Organisational Identification—An Abstract....Pages 1235-1236
Consumer Reactance After Contact with Comparative Advertising: The Role of Independent Test Results and Consumers’ Predisposition to Show State Reactance—A Structured Abstract....Pages 1237-1238
Mixed Emotions in TV Advertisements Are Not So Bad: An Extended Abstract....Pages 1239-1244
Hedonic Motivations vs. Economic Pains: Consumption Choices in Emerging Markets—An Abstract....Pages 1245-1249
Dual Personal Culture Values, Dual Attitudes Towards Purchase Consequences, and Green Consumption Commitment: Evidence from Vietnam (An Extended Abstract)....Pages 1251-1252
The Cultural Transformation of Emerging Markets (Extended Abstract)....Pages 1253-1258
Luxury Brand Attachment: Conceptualisation and Research Propositions—An Extended Abstract....Pages 1259-1262
The Roles of Brand Addiction in Achieving Appearance Esteem and Life Happiness in Fashion Consumption: An Abstract....Pages 1263-1268
What Are the Y-Generation Consumers’ Motivations for Consuming and Purchasing Luxury Goods? An Extended Abstract....Pages 1269-1270
Purchase Intention Toward Luxury Fashion Brands from the Social Comparison Perspective: An Extended Abstract....Pages 1271-1275
Cultural Values and Their Impact on Electronic Word-of-Mouth (eWOM) Behavior: An Extended Abstract....Pages 1277-1280
Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract....Pages 1281-1282
Corporate Social Responsibility and Irresponsibility: How Do Consumers React to Ambivalent CSR Information? Application in the Retailing Sector—An Abstract....Pages 1283-1283
Consumer’s Response to Negative Corporate Social Responsibility Event—The Perspective of Construal Level Theory: An Abstract....Pages 1285-1286
Ambivalence Attitudes Toward Green Products and the Moderating Role of Green Advertisement: An Extended Abstract....Pages 1287-1287
Not Just Incredible, Positioning India as a ‘House of Brands’: Extended Abstract....Pages 1289-1294
Consumer’s Regulatory Orientation Scale: A Preliminary Test of Its Validity (An Abstract)....Pages 1295-1298
The Tree Is Mine, The Forest Isn’t: An Extended Abstract on the Construal Level of Possessions....Pages 1299-1300
Conformity to Sex-Typed Design in Modern Society....Pages 1301-1305
The Effectiveness of Comparative Advertising: Advertising Formats and Cultural Differences—Research Gaps, Challenges and Opportunities....Pages 1307-1319
Individual Characteristics Influencing B2B Salesperson Deviance: An Abstract....Pages 1321-1322
The Dynamics Between Value Co-creation and Value Co-destruction in Business Service Networks....Pages 1323-1323
Preserving the Supplier-OEM Relationship Under Price Pressure: An Abstract....Pages 1325-1325
Creating Brand Performance with Social Media: An Abstract....Pages 1327-1327
Co-creation in Social Media Marketing Strategy: Re-evaluating the Agency-Client Relationship, An Extended Abstract....Pages 1329-1329
Structural Influences on Online Network Seeding Targets....Pages 1331-1335
Champagne and Sensory Cues: The Influence of Haptic Sensations on Alcohol-Induced Hedonic Feelings, An Abstract....Pages 1337-1353
The Sensory Features of Packaging and Its Effects on Product Perception: An Abstract....Pages 1355-1356
Organic Products in Food Retailing: Explaining Consumer Behavior with Household Panel Data (A Structured Abstract)....Pages 1357-1357
The Influence of Sport Practice in Federal French Sport Clubs on the Sensitivity of Children to Values and Healthy Lifestyle: A Qualitative Exploratory Study (An Extended Abstract)....Pages 1359-1364
Visual Cues on Products to Induce Healthy Food Choices Among Children from 8 to 12: An Abstract....Pages 1365-1369
Product Placement in Family TV Shows: Impact on Children from 8 to 12—A Need for More Legal Constraints (An Abstract)....Pages 1371-1371
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract....Pages 1373-1373
Differential Consumer Adoption of Imported Products: Process, Purchase Intention, and Market Development Level (An Abstract)....Pages 1375-1376
Is There a Shortcut for Upgrading from OEM to OBM? Lessons from Furniture Manufacturers in China....Pages 1377-1377
An Alternative Conceptualization of the Self-Reference Criterion: An Abstract....Pages 1379-1386
The “Marketing Flexibility–Marketing Planning” Paradox and New Product’s Performance: An Abstract....Pages 1387-1388
Drivers of Consumer Engagement with Sports Clubs on Facebook: An Extended Abstract....Pages 1389-1389
What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract....Pages 1391-1395
Key Drivers of Customer Loyalty to Web 2.0 Accommodation Services: An Abstract....Pages 1397-1402
Consumers’ Legitimate and Opportunistic Product Return Behaviors: An Extended Abstract....Pages 1403-1403
US Consumers’ Environmentally Sustainable Apparel Purchase Intention: Investigating the Role of Social Influence of Peers to Use Social Networking Sites Applied to the Theory of Reasoned Action (An Abstract)....Pages 1405-1408
Ethical Decision-Making: Relation Between Consumer Ethical Sensitivity, Ethical Judgment, and Ethical Consumption Behavior....Pages 1409-1410
Bypassing the Attitude-Behavior Gap: Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviors (An Abstract)....Pages 1411-1424
Are Innovative Consumers Prone to Imitation Perception? Developing a Constructivist Innovativeness Model of Imitation Perception: An Extended Abstract....Pages 1425-1425
Label Perceptions and Consumer Decision-Making: An Empirical Investigation....Pages 1427-1431
Paying More to Save Less: The Effect of Self-Selected Price Bundling on Willingness to Pay (An Abstract)....Pages 1433-1447
Eye-Tracking Insights into Consumers’ Visual Processing of Various Communication Media: An Abstract....Pages 1449-1449
Suggested Approach to Estimating the Value of Services: The Hedonic Pricing and Discrete Choice Models....Pages 1451-1453
Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing: An Abstract....Pages 1455-1462
An Applied, Combined View of Impulse Shopping....Pages 1463-1463
Performance Implications of E-Lancers’ Precommitment Signals in Service Clouds: A Structured Abstract....Pages 1465-1478
Freeloaders to Spending Players: How Do Free-to-Play Gamers Truly Perceive the In-App Purchases? An Extended Abstract....Pages 1479-1483
Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract....Pages 1485-1490
Applying Social Representations to Explain Public Willingness to Use GM Foods in Taiwan: The Moderating Impact of Food Technology Neophobia—An Abstract....Pages 1491-1492
Exploring the UK Microbrewing Industry: Factors Facilitating and Hindering Micro-firms’ Growth and Internationalisation Efforts (Abstract)....Pages 1493-1493
Exploring the Role of Wine in Destination Marketing: The Case of Verona (An Extended Abstract)....Pages 1495-1496
A Model of Life Satisfaction: Similarities and Differences Between the 50+ and the 18–29-Year-Old Consumers in Germany (An Abstract)....Pages 1497-1501
Speaking of Arts and Exhibitions with Generation Y Consumers: An Extended Abstract....Pages 1503-1504
Construction of Fatherhood Within the Domestic Sphere: A Focus on Single Fathers. A Structured Abstract....Pages 1505-1509
How Service Differentiation at the Store Level Impacts B2B Performance? Product-Service Interplay Implications for Sales and Market Share in an Emerging Market....Pages 1511-1515
Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract....Pages 1517-1527
Factors Affecting Consumer’s Purchase Intention of Luxury South Sea Pearls: A Structured Abstract....Pages 1529-1533
Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands: An Abstract....Pages 1535-1539
Emotions in Luxury Consumption: An Exploratory Comparison Between Two Cultures—An Extended Abstract....Pages 1541-1541
Motives of Consumers Who Participate in Social Media-Based New Product Idea Contests: An Extended Abstract....Pages 1543-1546
An Exploration of Factors Influencing Chinese Consumers’ Expectations of Corporate Social Responsibility....Pages 1547-1551
Does One Really Fit All? Cultural Differences Experiencing E-mobility....Pages 1553-1563
Are Religious Customers Skeptical Toward Sexually Appealing Advertising? An Abstract....Pages 1565-1578
High Temperature Accelerates Variety-Seeking Behavior? An Extended Abstract....Pages 1579-1579
Assessing Consumer Confidence from Online Sources: An Abstract....Pages 1581-1585
Imbalanced Spending and Happiness: Extended Abstract....Pages 1587-1588
Consumer’s Online Contents Sharing Behavior (An Abstract)....Pages 1589-1591
How Minority Status and Fan Commitment Affect Sponsorship Evaluation: An Abstract....Pages 1593-1594
....Pages 1595-1595