Marketing and Smart Technologies: Proceedings of ICMarkTech 2019

Front Matter ....Pages i-xxvi
 The Digital Advertising Conceptual Flow: A Literature Review  (Valerio Stallone)....Pages 1-8
 Featured Snippets Results in Google Web Search: An Exploratory Study  (Artur Strzelecki, Paulina Rutecka)....Pages 9-18
 Willingness to Pay a Premium Price for Streaming Services: The Role of Trust in Services  (Luísa Augusto, Sara Santos, Pedro Espírito Santo)....Pages 19-28
 Websites as Spaces of Confluence: Narratives and the Pursuit of Legitimacy  (Fernando Pinto Santos, Mafalda Nogueira)....Pages 29-37
 User Behavior: The Case of Instagram  (Teresa Guarda, Isabel Lopes, José Avelino Victor, Encarnación González Vázquez)....Pages 38-48
 The Influence of YouTubers in Consumer Behavior  (Isabel Lopes, Teresa Guarda, José Avelino Victor, Encarnación González Vázquez)....Pages 49-58
 Service Loyalty in Retail Banking: An Empirical Study  (Mathias Mujinga)....Pages 59-66
 The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation to Create High Quality Immersive Experiences  (Markus Rach, Russell Scott)....Pages 67-77
 Social Media Usage Among Wine Tourism DMOs  (Filipa Jorge, Mário Sérgio Teixeira, Carlos Fonseca, Ricardo Jorge Correia, Ramiro Gonçalves)....Pages 78-87
 Tactical Approaches to Disclose Influencers’ Advertising Partners  (Ana Filipa Couto, Pedro Quelhas de Brito)....Pages 88-100
 The Characteristics of Digital Influencers and Their Ethically Questionable Attitudes  (Sara Silva, Pedro Quelhas de Brito)....Pages 101-111
 The Use of Influencers in Social Media Marketing  (Mariana Oliveira, Renata Barbosa, Alexandre Sousa)....Pages 112-124
 Potential and Advantages of Social Shopping in Portugal  (Joana Ferreira, Vitor Santos, Pedro Malta)....Pages 125-136
 The Role of Digital Influencers on Buying Intention  (Rita Silva, Ana Sampaio, Pedro Rodrigues)....Pages 137-145
 Driving Factors of Consumer Irrationality in Omnichannel Consumer Behaviour  (Jurgita Radzevičė, Jūratė Banytė)....Pages 146-155
 Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public  (Amalia Hulubei (Georgescu), Silvia Avasilcai)....Pages 156-165
 The Application of Social and Viral Marketing and the Management of Social Networks to Promote the European Defence Conscience  (Manuel A. Fernández-Villacañas Marín)....Pages 166-177
 A Survey on Centennials’ Expectations of Mobile Operators  (Mirjana Stojanović, Marko Projović, Lazar Živojinović, Dušan Barać, Zorica Bogdanović)....Pages 178-189
 Mobile Applications at Music Festivals in Portugal  (Daniel Fonseca, José Luís Reis, Sandrina Teixeira, Marc K. Peter)....Pages 190-201
 The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten  (José Paulo Marques dos Santos, Hugo Ferreira, Joaquim Reis, Diana Prata, Sofia Pereira Simões, Inês Drummond Borges)....Pages 202-218
 The Influence of Thinking Styles on Perceived Price Fairness: An Experimental Study  (Sayanti Shaw)....Pages 219-228
 Disruptive Technologies or Big-Bang Disruption: A Research Gap in Marketing Studies  (Mohammad Bagheri)....Pages 229-241
 The Influence of Brand Experience in City Marketing  (António Coelho, Ana Sampaio, Pedro Rodrigues)....Pages 242-252
 The Human Senses as Consumption and Brand Identity Boosters  (Cátia Ramos, Ana Sampaio, Pedro Rodrigues)....Pages 253-267
 Geomarketing Based on Beacons BLE  (Isaac Aleixo, João Paulo Fernandes, Cláudia Jacy Barenco Abbas)....Pages 268-277
 Customer Acceptance of Shopping-Assistant Chatbots  (Tiago Araújo, Beatriz Casais)....Pages 278-287
 Words, Frequency, and Understanding: Ranking Marketing Discipline Terms Using Machine Learning  (Peter Vitartas)....Pages 288-296
 Developing a Web Application for Recognizing Emotions in Neuromarketing  (Filip Filipović, Luka Baljak, Tamara Naumović, Aleksandra Labus, Zorica Bogdanović)....Pages 297-308
 Application of Genetic Algorithm on Multi-objective Email Marketing Delivery Problem  (Lei Zhang, Jun He, Zhenyu Yan, Wuyang Dai, Abhishek Pani)....Pages 309-320
 End User Involvement in the Big Data Based Service Development Process  (Rui Carreira)....Pages 321-329
 Managing Human Resources Resistance to Organizational Change in the Context of Innovation  (José-Luis Rodríguez-Sánchez, Nohora Mercado-Caruso, Amelec Viloria)....Pages 330-340
 Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?  (Ricardo Cayolla, Sandra Loureiro, José Luís Reis)....Pages 341-349
 Information Society: Access to Public Information  (Susana Molina, Gina Parrales, Soraya Linzán, Arturo Clery)....Pages 350-362
 Facebook and Polícia de Segurança Pública: An Exploratory Study of Follower’s Engagement  (Sónia M. A. Morgado, Tiago Moniz, Sérgio Felgueiras)....Pages 363-376
 The LexDoBusiness Collaborative Platform  (Helder Azeredo, José Luís Reis, Agostinho Sousa Pinto)....Pages 377-387
 Machine Learning Applied to the H Index of Colombian Authors with Publications in Scopus  (Amelec Viloria, Jenny Paola Lis-Gutiérrez, Mercedes Gaitán-Angulo, Carmen Luisa Vásquez Stanescu, Tito Crissien)....Pages 388-397
 Management Model for the Logistics and Competitiveness of SMEs in the City of Barranquilla  (Juan de la Hoz Hernandez, Hugo Martinez Caraballo, Jairo Martinez Ventura, Hugo Hernandez Palma, Julio Cesar Mojica Herazo, Sandra Milena Acosta Orozco et al.)....Pages 398-405
 Business Intelligence and Data Mining to Support Sales in Retail  (Francisca Castelo-Branco, José Luís Reis, José Carvalho Vieira, Ricardo Cayolla)....Pages 406-419
 The Residents’ Perception of the Impacts of Tourism in Porto  (João Carvalho, Sandrina Ribeiro, Marc K. Peter)....Pages 420-434
 Good Practices in Logistics for SMEs: A Strategy for the Global Marketplace  (Juan de la Hoz Hernandez, Hugo Martinez Caraballo, Jairo Martinez Ventura, Hugo Hernandez Palma, Julio Cesar Mojica Herazo, Sandra Milena Acosta Orozco et al.)....Pages 435-443
 How Can Marketing Managers Thrive in the Age of Artificial Intelligence?  (Gioia V. Volkmar)....Pages 444-448
 Customer’s Acceptance of Humanoid Robots in Services: The Moderating Role of Risk Aversion  (Daniel Belanche, Luis V. Casaló, Carlos Flavián)....Pages 449-458