Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Front Matter....Pages i-xxxiii
Reality Education: The Marketing Apprentice....Pages 1-6
An Assessment and Comparison of the International Marketing Course....Pages 7-7
Marketing Metrics: A Push for Teaching the Value of Marketing as an Asset....Pages 8-13
Web Site Personalization and Privacy Concern....Pages 14-19
Consumers’ Attitudes Toward Regulation of Internet Auction Sites: A Third Person Effect Perspective....Pages 20-20
Assessing the Impact of Corporate Credibility and Technology Acceptance on Online Shopping....Pages 21-21
Intergenerational Perceptions of Malls: A Comparison between Mothers and their Adolescent Daughters....Pages 22-22
Perceived Retail Disparity in Middle-Income African American and White Neighborhoods: An Exploratory Investigation....Pages 23-23
Beyond the Marriage Metaphor: A New Product Development Framework for Key Account Management....Pages 24-24
Business-to-Consumer Selling Teams....Pages 25-25
An Empirical Investigation of Some Critical Success Factors to Improve Sales Unit Effectiveness....Pages 26-26
The Moderating Role of Trust in Determining Inter-Firm Governance Mechanism and Perceived Performance....Pages 27-27
Multiple Levels of Trust and Dependence on Supplier-Distributor Coordination: An Emperical Test....Pages 28-28
Formulating Loyalty Attributes in B2B Failure/Recovery Episodes: The Impact of Quality, Service Recovery, Relationship Satisfaction and Trust....Pages 29-29
Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis....Pages 30-30
Antecedents of Consumer Perception and Purchase of Foreign Products....Pages 31-31
Nihonmachi: The Consumption of Japantown, San Francisco....Pages 32-32
Lifestyles, Attitudes and Media Habits of the Net Generation in Bangladesh....Pages 33-38
Foreign Made Products: The Effect of Stereotypes and Consumer Involvement....Pages 39-39
Consumer Responses to Sexual Appeal in Cross-Cultural Advertisements: The Moderating Role of Cultural Value Orientations....Pages 40-40
The Pursuit of Happiness: What Does it Mean to Marketers?....Pages 41-41
Cause-Brand Alliances: Consumers Purchase Cause-Related Products to Feel Good!....Pages 42-42
Every Day Quality of Life: Are Traditional Marketing Models Incomplete?....Pages 43-43
Customer Perceptions of Bank Service Delivery Technologies in the United States and England....Pages 44-44
Service Innovativeness and Patronage Intention: The Simultaneous Impacts of Service Characteristics and Consumer Innovativeness....Pages 45-45
Using the Voice-of-the-Customer to Determine the Connection between Service and Relationship Attributes, Satisfaction, and Retention....Pages 46-46
Small Business Strategic Networking: Impacts and Outcomes....Pages 47-48
The Role of Complementary Assets in the Incumbents’ Retaliation During Technological Substitution: The Case of Electronic Calculators....Pages 49-54
Inactivity Within Relationships....Pages 55-61
Store Environment and Impulse Buying Behavior: A Super-Market Perspective....Pages 62-62
Offline and Online Atmospherics: Toward a Typology of Online Environmental Cues....Pages 63-68
A Behavioral Model for Both Real Stores and Virtual Stores on the Internet....Pages 69-76
A Structural Guide to Interviewing as Qualitative Marketing Research: The Three Interview Series Model....Pages 77-81
Sources of Persuasion: A Framework for Online Trust Formation During Information Search....Pages 82-85
Country-Of-Origin Bias: A Literature Review and Prescription for the Global World....Pages 86-96
Investigating Individual Differences in Customer Complaint Behavior: Towards a Comprehensive Conceptual Framework....Pages 97-97
Organisational Learning Profiles: Implications for Innovation and Performance....Pages 98-103
Antecedents of Organizational Learning in Fast-Growth Firms....Pages 104-109
Miscalibration as a Substitute for Strategy in High Velocity Environments....Pages 110-110
A Model of Salesperson Satisfaction/Dissatisfaction Evolution Process: The Roles of Expectations, Disconfirmations, Attributions, and Equity Perceptions....Pages 111-111
An Exploratory Study of Chinese Salespersons’ Dispositional Orientations....Pages 112-117
The Relative Impact of Important Sales Presentation Skills Upon Industrial Salesperson Job Performance....Pages 118-118
Online Evaluation of Apparel Products as Part of Female Consumers’ Decision-Making Processes....Pages 119-123
Adapting a Comprehensive Physical Store Environmet and Patronage Model to Examine Online Store Environment and Patronge Intentions....Pages 124-124
Rural College Students’ Outshopping for Apparel Products....Pages 125-130
The Legal Parameters of Deception in Advertising: A Content Analysis....Pages 131-131
Toward an Understanding of Consumers’ Perceptions of Wireless Advertising....Pages 132-132
Do Emotional Internet Advertisements Evoke Similar Psychological Reactions than Emotional Print Advertisements? Results of an Experiment Testing the Influence of the Advertising Medium on the Consumer....Pages 133-140
Relationship Strength and Quality in Industrial Services: A Global Empirical Study....Pages 141-141
Turkish Consumers’ Service Quality Perceptions and Satisfaction in Retail Banking....Pages 142-147
Consumer Satisfaction-Loyalty Link: A Social Exchange Perspective....Pages 148-148
Which Ideas should be Held Under the Term “Loyalty”?....Pages 149-154
It Solutions that Foster Relationship Equity in Customer Relationship Management (CRM)....Pages 155-161
Understanding Consumers’ Technology Adoption: a Micro-cultural Perspective on Internet Retail Transactions....Pages 162-166
Special Session: Store Image – Theory, Research and Reality: A South African Perspective Store Image Attributes Theory: Lindquist Revisited....Pages 167-167
Special Session: Store Image – Theory, Research and Reality: A South African Perspective Consumer Perceptions of Store Image Attributes....Pages 168-168
Special Session Topic: Store Image – Theory, Research and Reality: A South African Perspective — Transformation of PEP....Pages 169-169
Branding Corporate Philanthropy....Pages 170-170
Consumer Authorization: Acquiescing to Informed Consent in High Risk Situations....Pages 171-172
The Image Congruence Hypothesis: A Meta-Analytic Review....Pages 173-173
Consumer, Regulatory and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and Mergers....Pages 174-174
Burning for Fun or Money: Illicit Consumer Behavior in a Contemporary Context....Pages 175-175
The Role of Self-Efficacy in Predicting Technology Acceptance....Pages 176-176
Word of Mouse: Exploring Cross-National Opinion Leadership on the Web....Pages 177-177
From Gouging out Eyes to the Mark of the Beast: An Exploratory Investigation into Consumer Concerns about Identification Technology....Pages 178-178
Development Prospects in E-Mail-Marketing – Conception and Latest Empirical Findings....Pages 179-183
Hidden Data Quality Problems in CRM Implementation....Pages 184-189
Determinant Factors on the Success of Adoption of B2BEC for Manufacturers (SMEs) in Singapore....Pages 190-194
An Exploration of the Role of Motivation in the Information Search Stage of e-Shopping.....Pages 195-195
Psychometric Properties of the Schlinger Viewer Response Profile: Evidence From a Large Sample....Pages 196-196
Towards an Integrative Perspective for Measuring Brand Equity: Implications for Brand Portfolio Management....Pages 197-197
One World Order: Marketing the Globe with the Cultural Acceptance Meter....Pages 198-203
Marketing Soundness in Women Owned Small Enterprises in India: A First Level Analysis....Pages 204-209
Pilfering Grades: An Exploratory Study into Classroom Cheating Using Shoplifting Theory....Pages 210-210
Tax Exemption As a Marketing Tool: The Irish Republic and Profits Derived from Artistic Creativity....Pages 211-215
Modeling Dynamic Software Sampling Strategies....Pages 216-216
Attention Tracking: A Cost-Effective Method to Track Customer Attention....Pages 217-217
Exploring the Purchasing Motivations of Gneration Y....Pages 218-218
Stigmatized Products: Fostering Discourse on Those “Products I Would Never be Caught Dead Buying!”....Pages 219-225
Multiple Attitude Functions Served by Products: Consumer Behavior Implications....Pages 226-226
Implications of Service Provider Innovativeness and Innovation Capability in Strategic Outsourcing Agreements....Pages 227-227
How Does Investment Bank Reputation Influence M&A Deal Characteristics? A Conceptual Model and Research Propositions....Pages 228-233
Offshore Outsourcing of Customer Services and Consumer Behavior: Towards A Comprehensive Conceptual Framework....Pages 234-234
Modeling International Market Development: The Tools of Production Defining the Stages of Market Evolution....Pages 235-235
Foreign Made Products: The Effetcs of Stereotypes and Consumer Invovlement....Pages 236-236
East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation and Loyalty....Pages 237-237
Ethnocentrism and Perceptions of the Quality of Home Country and Foreign Artwork: A Comparison of English and Hungarian Art Visitors....Pages 238-243
Consumer Attitude Towards Cross-Border Brand Alliances: The Roles of Brand Fit, Country of Origin Fit and Brand Familiarity....Pages 244-244
Towards A Measure of Social Advertising Skepticism....Pages 245-245
Service Blueprinting in the Nonprofit Sector: A Case Study....Pages 246-251
The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics....Pages 252-252
Complaint Communication Media and Their Impact on Customer Justice Expectation: An Exploratory Study....Pages 253-253
Not All Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships....Pages 254-254
Social Capital in Co-Production Environments: A Conceptual Model for Knowledge Intensive Business Services....Pages 255-255
Managing Supply Chain Relationships in a Capacity Constrained Environment: An Operational Perspective....Pages 256-256
The Effects of Corporate Environmentalism on Vendor Selection: An Institutional View....Pages 257-257
The Effect of Top Management Teams on Branding Capability: The Moderating Role of Formalization....Pages 258-258
Tradeoff Between Push and Pull Strategy: The Moderating Role of Brand Awareness....Pages 259-264
An Examination of Customer-to-Customer Interactions: A Field Experiment Approach....Pages 265-269
The Data Quality for Problem Enactment Model. CRM Case....Pages 270-275
Management Leadership Behavior and Market Orientation: The Relationship and Their Effects on Organization Effectiveness and Business Performance....Pages 276-281
Antecedents to Knowledge Management: The Role of Information Technology Adoption, Analytical Capabilities, and Market Orientation....Pages 282-282
Feedback System Effectiveness on the MO-Performance Link....Pages 283-288
Return on Trade Show Information: A Comparison of Exhibitor and Visitor Perspectives....Pages 289-289
A Demographic Profile of the Target Audience for Grocery Coupon Promotions....Pages 290-290
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors....Pages 291-291
Competitive Advantage for Fast Growth SMEs: A Study of the Effects of Business Orientation and Marketing Capabilities on Firm Performance....Pages 292-298
Emotional Attachment to Brands: The Construction of a Scale....Pages 299-300
Racial Identity and Art Consumption....Pages 301-301
Lessons Learned as a Teacher....Pages 302-302
Reflective Statement of Teaching Philosophy....Pages 303-304
Teaching Philosophy: An Integrative Perspective to Effective Marketing Edication....Pages 305-305
Teaching Philosophy....Pages 306-306