Managerial economics

Cover
Contents
1. Introduction
	1.1 Economics
	1.2 Managerial Economics
	1.3 The Firm: Objectives and Constraints
	1.4 Decision Process
	1.5 Basic Principles
	1.6 Chapter Plan
	References
2. Demand and Revenue Analysis
	2.1 Meaning of Demand
	2.2 Types of Demand
	2.3 Determinants of Demand
	2.4 Demand Function
	2.5 Demand Elasticities
	2.6 Demand-Revenue Relationships
	References
	Caselets
3. Theory of Consumer Behaviour
	3.1 Consumers’ Preferences
	3.2 Consumers’ Budget Constraints
	3.3 Consumers’ Choice
	References
	Caselets
4. Demand Estimation, Analysis and Forecasting
	4.1 Demand Estimation
	4.2 Analysis of Estimated Demand Function
	4.3 Demand Forecasting
	References
	Caselets
5. Production Analysis and Inputs’ Demand
	5.1 Meaning of Production
	5.2 Production Function
	5.3 Production Analysis: Long-Run
	5.4 Production Analysis: Short-Run
	5.5 Production Analysis: Long-Run versus Short-Run
	5.6 Elasticity of Factor Substitution
	5.7 Production Analysis and Input Demand: A Generalization
	References
	Caselets
6. Cost and Supply Analysis
	6.1 Cost Concepts
	6.2 Cost Function
	6.3 Cost-Output Relationship: Long-Run
	6.4 Cost-Output Relationship: Short-Run
	6.5 Cost Output Relationship: Long vs Short-Run
	6.6 Economies of Big Businesses
	6.7 Estimation of Cost Function
	6.8 Managerial Uses of Estimated Cost Functions
	6.9 Supply Function
	References
	Caselets
7. Preliminaries on Price and Output Determination
	7.1 Price Concepts
	7.2 Price Determinants
	7.3 Conditions for Profit Maximisation
	7.4 Profit and Break-Even Analysis
	7.5 Pricing under Different Objectives
	7.6 Market Structure
	References
	Caselets
8. Price-output Determination–I (Pricing under Perfect Competition, Monopoly and Monopolistic competition)
	8.1 Pricing under Perfect Competition
	8.2 Pricing under Monopoly
	8.3 Contestable Markets
	8.4 Pricing in Multi-Plant Firms
	8.4 Pricing in Multiple Products Firms
	8.5 Monopolistic Competition
	References
	Caselets
9. Price–output Determination-II (Pricing under Oligopoly)
	9.1 Price-Output Determination Models in Oligopoly Markets
	9.2 Perfect (Explicit) Collusion (Cartel) Model
	9.3 Competition Oriented Models
	9.4 Tacit (Implicit) Collusion Models
	9.5 Game Theory
	9.6 Non-optimizing Models
	9.7 Price Rigidity
	References
	Caselets
10. Price–output Determination-III (Pricing under Market Power, Asymmetric Information, Externalities and Risk)
	10.1 Market Power
	10.2 Price Discrimination
	10.3 Price Discrimination by Market Segments
	10.4 Inter-Temporal Price Discrimination
	10.5 Peak-Load Pricing
	10.6 Block Pricing
	10.7 Two-Part Pricing
	10.8 Commodity Bundling
	10.9 Transfer Pricing
	10.10 Pricing under Asymmetric Information
	10.11 Pricing under Externalities
	10.12 Pricing under Risk and Uncertainty
	References
	Caselets
11. Investment Analysis
	11.1 Meaning and Significance
	11.2 Time Value of Money
	11.3 Cash Flows and Measures of Investment Worth
	11.4 Investment Analysis
	11.5 Concluding Remarks
	References
	Caselets
Appendix A : Economic Optimization
Appendix B : Tables for Investment Analysis
Appendix C : Multiple Choice Questions
Appendix D : Fill in Blanks Questions
Index