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دانلود کتاب Managerial Communication: Strategies and Applications

دانلود کتاب ارتباطات مدیریتی: استراتژی ها و کاربردها

Managerial Communication:  Strategies and Applications

مشخصات کتاب

Managerial Communication: Strategies and Applications

ویرایش: 5 
نویسندگان:   
سری:  
ISBN (شابک) : 9780073377759 
ناشر: McGraw-Hill Education 
سال نشر: 2010 
تعداد صفحات: 432 
زبان: English 
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود) 
حجم فایل: 5 مگابایت 

قیمت کتاب (تومان) : 35,000



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توجه داشته باشید کتاب ارتباطات مدیریتی: استراتژی ها و کاربردها نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.


توضیحاتی در مورد کتاب ارتباطات مدیریتی: استراتژی ها و کاربردها

ارتباطات مدیریتی، 5e توسط جرالدین هاینز بر مهارت ها و استراتژی هایی تمرکز دارد که مدیران در محیط کار امروزی به آن نیاز دارند. این کتاب به دلیل رویکرد استراتژیک، پایگاه تحقیقاتی مستحکم، طیف جامع موضوعات، بررسی یکنواخت کانال‌های شفاهی و کتبی، و تمرکز بر شایستگی‌های مدیریتی، نه سطح ابتدایی، همچنان در این زمینه متمایز است. اصل اساسی برای بازبینی، حفظ نقاط قوت کلیدی کتاب در عین انعکاس واقعیت های محل کار قرن بیست و یکم بود. فصل‌ها برای پاسخگویی به نیازهای یک مدیر پرمشغله معاصر ساده و فشرده شده‌اند و محتوا برای منعکس‌کننده شیوه‌های تجاری فعلی اضافه شده است.


توضیحاتی درمورد کتاب به خارجی

Managerial Communication, 5e by Geraldine Hynes focuses on skills and strategies that managers need in today’s workplace. This book continues to stand out in the field for its strategic approach, solid research base, comprehensive range of topics, even-handed examination of oral and written channels, and focus on managerial, not entry-level, competencies. The overriding principle for the revision was to preserve the book’s key strengths while reflecting the realities of the twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content has been added to reflect current business practices.



فهرست مطالب

Title
Table of Contents
PART ONE MANAGING IN CONTEMPORARY ORGANIZATIONS
	1 The Role of Communication in Contemporary Organizations
		A Brief Historical Overview of Managerial Communication
			Management Communication in Ancient Times
			The Industrial Revolution and Scientific Management
			The Administrative Approach
			The Human Relations Approach
			The Behavioral Approach
			Empowerment
			The Contingency Approach
		Contemporary Dynamics Affecting Communication Contingencies
			Diversity
			Competition and the Drive for Quality
			Ethics
		The Transition
		Summary
		Cases for Small Group Discussion
		Endnotes
	2 The Managerial Communication Process
		Levels of Managerial Communication
		A Strategic Approach
			The First Layer
			The Second Layer
			The Third Layer
		Feedback and Measures of Effectiveness
		Critical Errors in Communication
			The Assumption-Observation Error
			The Failure to Discriminate
			Allness and the Process of Abstraction
		Summary
		Cases for Small Group Discussion
		Endnotes
	3 Technologically Mediated Communication
		A Framework for Using Technologically Mediated Communication
			Bandwidth
			Perceived Personal Closeness
			Feedback
			A Symbolic Interactionist Perspective
		Matching Technology and the Message
			Message Sensitivity
			Message Negativity
			Message Complexity
			Message Persuasiveness
		A Look to the Future
			Technology Proliferation
			Decision Making
			Job and Organizational Design
			Collaboration
		The Management Challenge
		Summary
		Cases for Small Group Discussion
		Endnotes
PART TWO MANAGERIAL WRITING STRATEGIES
	4 Contemporary Managerial Writing
		Collaborative Writing
			Advantages of Collaborative Writing
			Disadvantages of Collaborative Writing
			Guidelines for Effective Collaborative Writing
		The Unique Role of Managerial Writing
		Stage One: Planning
			What?
			Why?
			Who?
			When?
			Where?
			How?
		Stage Two: Composing
			Selecting Words
			Organizing Words for Effect
		Stage Three: Revising
		Summary
		Case for Small Group Discussion
		Exercises for Small Groups
		Endnotes
		Chapter
	5 Routine Messages
		Audience Adaptation
			Basis of the You Attitude
			Anticipating Questions
			Stressing Reader Benefits
			Avoiding Negatives
			Nonverbal Elements and the You Attitude
			Diction
		Strategies
			Direct Strategy
			Indirect Strategy
		Specific Types: Direct Messages
			Inquiries and Requests
			Positive Responses to Inquiries and Requests
			Claims
			Positive Responses to Claims
		Specific Types: Indirect Messages
			Negative Responses to Inquiries
			Refused Claims
			Persuasive Messages
		Letter Formats
		Internal Correspondence
			Memo Format
			E-Mail Format
			Memo and E-Mail Uses
			Types of Internal Correspondence
			Political Uses in Business
		Summary
		Cases for Small Group Discussion
		Endnotes
	6 Management Reports and Proposals
		The Report Writing Process
			Groundwork
			Classification of Reports
		Strategic Considerations
			Format
			Arrangement of Points
			Organization of the Body
			Headings
			Transitions
		Memo and Letter Reports
			Memo Reports
			Letter Reports
		Elements of the Formal Report
			Front Matter
			The Report Proper
			Back Matter
		Visual Aids
			General Rules
			Pie Charts
			Bar Charts
			Line Graphs
			Tables
		Summary
		Communication Audit Report
		Cases for Small Group Discussion
		Endnotes
PART THREE STRATEGIES FOR UNDERSTANDING MESSAGES
	7 Managerial Listening
		Benefits of Listening
		Barriers to Listening
		General Techniques for Listening
		Specific Techniques for Active Listening
			Identifying the Main and Supporting Points
			Organizing the Message
			Summarizing the Message
			Visualizing the Message
			Personalizing the Message
			Taking Notes
		Specific Techniques for Interactive Listening
			Paraphrasing
			Questioning
		Listening to Informal Communication
		Listening to the Total Environment
		Developing a Listening Climate
			The Micro Listening Climate
			The Macro Listening Climate
		Summary
		Cases for Small Group Discussion
		Endnotes
	8 Nonverbal Communication
		The Importance of Nonverbal Communication
		The Functions of Nonverbal Cues
		Movement
		Spatial Messages
			Spatial Zones
			Spatial Differences
			Strategic Use of Space
		Personal Appearance
		Voice
		Nonverbal Signs of Deception
			Baseline
			Movement
			Dress
			Personal Space
			Artifacts
			Voice
		Summary
		Cases for Small Group Discussion
		Endnotes
	9 Intercultural Managerial Communication
		Rationale
		What Is Culture?
		Intercultural Myths
		Some of the Ways in Which We Differ
		Should You Learn the Language?
		Nonverbal Sensitivity
			Greetings
			Dress
			Space, Touch, and Posture
			Gestures
			Food
			Gifts
		What Is a Good Intercultural Communicator?
		Developing Interculturally Sensitive Managers
		Summary
		Case for Small Group Discussion
		Endnotes
PART FOUR INTERPERSONAL COMMUNICATION STRATEGIES
	10 Conflict Management
		Benefits of Conflict
		The Relationship Between Communication and Conflict
		Sources of Conflict
			Conflict and Perception
		Strategies in Conflict Resolution
			Avoiding
			Accommodating
			Forcing
			Compromising
		Problem Solving: The Win–Win Strategy
			Description of the Strategy
			Beliefs Necessary to Implement the Strategy
			Implementing the Strategy
		Conflict and Management Success
		Summary
		Cases for Small Group Discussion
		Endnotes
	11 Managerial Negotiation
		Negotiation and Networking
		Negotiation and Conflict
		A Strategic Model for Negotiations
		Layer 1: Culture and Climate
		Layer 2: Sender, Receiver, and Purpose
			Purpose
		Layer 3: Time, Environment, Content, and Channel
			Time
			Environment
			Message Content
			Channel
		Layer 4: Core Strategies
			Surprise
			Bluff
			Stacking
			Fait Accompli
			Take It or Leave It
			Screen
		Summary
		Role Play Scenario
		Cases for Small Group Discussion
		Endnotes
	12 Conducting Interviews
		Barriers to Effective Interviews
			Barrier 1: Differing Intentions
			Barrier 2: Bias
			Barrier 3: Confusing Facts with Inferences
			Barrier 4: Nonverbal Communication
			Barrier 5: Effects of First Impressions
			Barrier 6: Organizational Status
		Questions That Lead to Effective Interviews
			Question 1: What Is the Interview Objective?
			Question 2: Where Is the Best Place to Conduct the Interview?
			Question 3: What Is the Best Way to Begin the Interview?
			Question 4: What Is the Best Questioning Strategy?
			Question 5: What Is the Best Sequence for the Questions?
			Question 6: What Are the Best Types of Questions?
			Question 7: What Is the Best Way to Close the Interview?
		Employment Interviews
			Planning
			Legal Concerns
			The Employment Interview Process
		Performance Review Interviews
			Purpose
			Planning
			Process
			Supportive Environment
			Providing Feedback
			Establishing Goals
			Legal Concerns
		Networking
			Purpose
			How to Network
			Outcomes
		Summary
		Cases for Small Group Discussion
		Endnotes
PART FIVE GROUP COMMUNICATION STRATEGIES
	13 Managing Meetings and Teams
		Advantages and Disadvantages of Working in Teams
			Advantages of the Team
			Disadvantages of the Team
			Groupthink
		Strategic Considerations for Meetings
			Strategic Consideration 1: Should We Meet?
			Strategic Consideration 2: Who Should Attend?
			Strategic Consideration 3: Premeeting Arrangements
			Strategic Consideration 4: Leadership Style
			Strategic Consideration 5: Decision-Making Format
			Strategic Consideration 6: Managing Disruptions
			Strategic Consideration 7: Follow-Up
		Summary
		Cases for Small Group Discussion
		Endnotes
	14 Making Formal Presentations
		Planning Your Presentation
			Purpose
			Length of the Presentation
			Audience Analysis
		Organizing Your Presentation
			Introduction
			Persuasive Presentations
			Informative Presentations
			Evidence
			Closing
			Questions
		Preparing Your Visual Aids
			Criteria
				Types
		Delivering Your Presentation
			Speaking Anxiety
				Speaker Notes
				Nonverbal Aspects
				Voice Quality
				Practice
		Using Electronic Media Effectively
		Summary
		Audience Analysis Guide Sheet
		Exercises for Small Groups
		Endnotes
Appendix Supplemental Articles for Chapter 3— Technologically Mediated Communication
	1. Texting vs. E-Mailing in Business—Anna Turri
	2. Instant Messenger Communication in a Multinational Corporation—Stephen Hunt
	3. Podcasting in Corporate America— Antonette Harvey
	4. Blogs as a Business Communication Tool—Matthew O’Rourke
	5. Hello—It’s India Calling: The Effect of Offshoring on Business—Anna Turri
	6. Live Chat in E-Commerce—Anna Turri
	7. Video Résumés—Anna Turri
	8. E-Résumés in the 21st-Century Job Search—Harini Vemulapati
	9. Monitoring in the Workplace—Anna Turri
	10. Using E-Sensors to Improve Nonverbal Communication in Business—Matthew O’Rourke
Index




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