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درصورت عدم همخوانی توضیحات با کتاب
از ساعت 7 صبح تا 10 شب
ویرایش: 17
نویسندگان: Kenneth Laudon. Jane Laudon
سری:
ISBN (شابک) : 1292403284, 9781292403281
ناشر: Pearson
سال نشر: 2021
تعداد صفحات: 649
زبان: English
فرمت فایل : PDF (درصورت درخواست کاربر به PDF، EPUB یا AZW3 تبدیل می شود)
حجم فایل: 55 مگابایت
در صورت تبدیل فایل کتاب Management Information Systems: Managing the Digital Firm, Global Edition به فرمت های PDF، EPUB، AZW3، MOBI و یا DJVU می توانید به پشتیبان اطلاع دهید تا فایل مورد نظر را تبدیل نمایند.
توجه داشته باشید کتاب سیستم های اطلاعات مدیریت: مدیریت شرکت دیجیتال، نسخه جهانی نسخه زبان اصلی می باشد و کتاب ترجمه شده به فارسی نمی باشد. وبسایت اینترنشنال لایبرری ارائه دهنده کتاب های زبان اصلی می باشد و هیچ گونه کتاب ترجمه شده یا نوشته شده به فارسی را ارائه نمی دهد.
دوره های مقدماتی IS (سیستم های اطلاعاتی)
و MIS (سیستم های اطلاعات مدیریت).
مطالعه معتبر و مبتنی بر مورد IS در تجارت امروز
سیستم های اطلاعات مدیریت: مدیریت شرکت دیجیتال<
/b> جامعترین نمای کلی سیستمهای اطلاعاتی
را که امروزه توسط شرکتهای تجاری استفاده میشود، ارائه میکند،
در حالی که ارتباط بین MIS و عملکرد تجاری ایجاد میکند. Laudons
به دلیل مطالعات موردی برجسته خود در دنیای واقعی شناخته شده اند،
که توصیف می کند چگونه شرکت های معروف از فناوری اطلاعات برای حل
مشکلات و دستیابی به اهداف تجاری استفاده می کنند. دانشآموزان
مهارتهایی مانند رهبری بحثهای مدیریت مرتبط با IS و استفاده از
فناوری اطلاعات برای دستیابی به نتایج نهایی را توسعه میدهند. هر
فصل از نسخه هفدهم دارای جلسات تعاملی جدید،
موارد ویدیویی جدید، و بخش فرصتهای شغلی جدید است که مهارتهای
عملی جستجوی شغل را ایجاد میکند.
Forintroductory courses in IS (information
systems) and MIS (managementinformation
systems).
The authoritative, case-based study of IS in business
today
Management Information Systems: Managing the Digital
Firm provides the most
comprehensive overviewof information systems used by business
firms today, while drawing connectionsbetween MIS and business
performance. The Laudons are known for theiroutstanding
real-world case studies, which describe how well-known
companiesuse IT to solve problems and achieve business
objectives. Students developsought-after skills, such as
leading IS-related management discussions andusing IT to meet
bottom-line results. Each chapter of the 17th
edition featuresall-new Interactive Sessions, new
Video Cases, and a new Career Opportunitiessection building
practical job-seeking skills.
COVER TITLE PAGE COPYRIGHT ABOUT THE AUTHORS BRIEF CONTENTS COMPLETE CONTENTS BUSINESS CASES AND INTERACTIVE SESSIONS PREFACE Part One Organizations, Management, and the Networked Enterprise 1 Information Systems in Global Business Today Smart Stores Reinvent the Retail Space 1.1 How are information systems transforming business, and why are they so essential for running and managing a business today? Interactive Session 1.2 What is an information system? How does it work? What are its management, organization, and technology components? Why are complementary assets essential for ensuring that information systems provide genuine value for organizations? Interactove Session 1.3 What academic disciplines are used to study information systems, and how does each contribute to an understanding of information systems? 1.4 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 2 Global E-business and Collaboration Enterprise Social Networking Transforms Sharp Corporation into a More Innovative Connected Organization 2.1 What are business processes? How are they related to information systems? 2.2 How do systems serve the different management groups in a business, and how do systems that link the enterprise improve organizational performance? Interactive Session 2.3 Why are systems for collaboration and social business so important, and what technologies do they use? Interactive Session 2.4 What is the role of the information systems function in a business? 2.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 3 Information Systems, Organizations, and Strategy N26: A Bank Without Branches 3.1 Which features of organizations do managers need to know about to build and use information systems successfully? 3.2 What is the impact of information systems on organizations? 3.3 How do Porter’s competitive forces model, the value chain model, synergies, core competencies, and network economics help companies develop competitive strategies using information systems? Interactive Session Organizations Interactive Session Technology 3.4 What are the challenges posed by strategic information systems, and how should they be addressed? 3.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 4 Ethical and Social Issues in Information Systems Your Smartphone: Big Brother’s Best Friend 4.1 What ethical, social, and political issues are raised by information systems? 4.2 What specific principles for conduct can be used to guide ethical decisions? 4.3 Why do contemporary information systems technology and the Internet pose challenges to the protection of individual privacy and intellectual property? 4.4 How have information systems affected laws for establishing accountability and liability and the quality of everyday life? Interactive Session Management Interactive Session Technology Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References Part Two Information Technology Infrastructure 5 IT Infrastructure and Emerging Technologies Southeast Asia’s Grab Leverages Information Technology to Enhance Its Services 5.1 What is IT infrastructure, and what are the stages and drivers of IT infrastructure evolution? 5.2 What are the components of IT infrastructure? 5.3 Consulting and System Integration Services Interactive Session 5.4 What are the current computer software platforms and trends? Interactive Session 5.5 What are the challenges of managing IT infrastructure and management solutions? 5.6 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 6 Foundations of Business Intelligence: Databases and Information Management Astro: Leveraging Data for Customer-Driven Service 6.1 What are the problems of managing data resources in a traditional file environment? 6.2 What are the major capabilities of database management systems (DBMS), and why is a relational DBMS so powerful? Interactive Session 6.3 What are the principal tools and technologies for accessing information from databases to improve business performance and decision making? Interactive Session 6.4 Why are data governance and data quality assurance essential for managing the firm’s data resources? 6.5 How will MIS help my career? Review Sumary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 7 Telecommunications, the Internet, and Wireless Technology Alibaba: Redefining Traditional Retailing 7.1 What are the principal components of telecommunications networks and key networking technologies? 7.2 What are the different types of networks? 7.3 How do the Internet and Internet technology work, and how do they support communication and e-business? Interactive Session Management Interactive Session Technology 7.4 What are the principal technologies and standards for wireless networking, communication, and Internet access? 7.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 8 Securing Information Systems Cyberattacks in the Asia-Pacific Target the Weakest Link: People 8.1 Why are information systems vulnerable to destruction, error, and abuse? Interactive Session 8.2 What is the business value of security and control? 8.3 What are the components of an organizational framework for security and control? 8.4 What are the most important tools and technologies for safeguarding information resources? Interactive Session 8.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References Part Three Key System Applications for the Digital Age 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Lenzing Sustainably Balances Supply and Demand 9.1 How do enterprise systems help businesses achieve operational excellence? 9.2 How do supply chain management systems coordinate planning, production, and logistics with suppliers? 9.3 How do customer relationship management systems help firms achieve customer intimacy? Interactive Session 9.4 What are the challenges that enterprise applications pose, and how are enterprise applications taking advantage of new technologies? Interactive Session 9.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 10 E-commerce: Digital Markets, Digital Goods E-commerce Comes to the Dashboard: The Battle for the “Fourth Screen” 10.1 What are the unique features of e-commerce, digital markets, and digital goods? 10.2 What are the principal e-commerce business and revenue models? Interactive Session 10.3 How has e-commerce transformed marketing? Interactive Session 10.4 How has e-commerce affected business-to-business transactions? 10.5 What is the role of m-commerce in business, and what are the most important m-commerce applications? 10.6 What issues must be addressed whenbuilding an e-commerce presence? 10.7 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 11 Managing Knowledge and Artificial Intelligence Artificial Intelligence Beats Radiologists in Reading Mammograms 11.1 What is the role of knowledge management systems in business? 11.2 What are artificial intelligence (AI) and machine learning? How do businesses use AI? Interactive Session Technology Interactive Session Organizations 11.3 What types of systems are used for enterprise-wide knowledge management, and how do they provide value for businesses? 11.4 What are the major types of knowledge work systems, and how do they provide value for firms? 11.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 12 Enhancing Decision Making Eastspring: Targeted Enterprise System Building 12.1 What are the different types of decisions, and how does the decision-making process work? 12.2 How do information systems support the activities of managers and management decision making? 12.3 How do business intelligence and business analytics support decision making? Interactive Session Organizations Interactive Session Management 12.4 How do different decision-making constituencies in an organization use business intelligence? 12.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References Part Four Building and Managing Systems 13 Building Information Systems Vinci Energies Builds a New Mobile Employee Time Sheet App 13.1 How does building new systems produce organizational change? Interactive Session 13.2 What are the core activities in the systems development process? 13.3 What are the principal methodologies for modeling and designing systems? 13.4 What are alternative methods for building information systems? 13.5 What are new approaches for system building in the digital firm era? Interactive Session 13.6 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References 14 Making the Business Case for Information Systems and Managing Projects Al-Asasyah Implements a Modern ERP Solution 14.1 How should managers build a business case for the acquisition and development of new information systems? 14.2 What are the objectives of project management, and why is it so essential in developing information systems? 14.3 What are the principal risk factors in information systems projects? 14.4 How can project risks be managed? Interactive Session Management Interactive Session Technology 14.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Case Study References 15 Managing Global Systems The Bel Group: Laughing All the Way to Success 15.1 What major factors are driving the internationalization of business? Interactive Session 15.2 What are the alternative strategies for developing global businesses? 15.3 What are the challenges posed by global information systems and management solutions for these challenges? 15.4 What are the issues and technical alternatives to be considered when developing international information systems? Interactive Session 15.5 How will MIS help my career? Review Summary Key Terms Review Questions Discussion Questions Hands-On MIS Projects Collaboration and Teamwork Project Case Study References GLOSSARY INDEXES